Live Your Message

Become the #1 Authority in Your Field

9,450 followers in 12 months?!

Download this free (but valuable) step-by-step plan to learn how I did it. People say I should sell this. But it's yours free today.

You're about to discover:

  • The secret to creating a lucrative message & brand that will attract paying fans & clients
  • Strategic ways to structure profitable sales funnels around your unique content, expertise & message
  • Simple, proven strategies to supercharge your site to deepen connection, gain trust & make sales 24/7

... And more.

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Option 1:
Personal Brand Power

It's Time To Tap Into the Power of You!

The Personal Brand Masterclass is a brand new & intimate masterclass with me that will teach you how to “tap into the power of YOU.”

Based on the idea that ‘who you are’ is more important than ‘what you know,’ PBP walks you step-by-step through the process of discovering what makes you truly and authentically you. By learning how to tap into your core values, unique voice and vibrant personality, you discover what makes you stand out in a crowd — online, on social media, and in person.

If you’re ready to step forward as the face and voice of your brand, gain ‘superhero’ authority status, attract your passionate tribe and get paid handsomely just for being who you are, then this is for you.

Option 2:
Hidden Story Power

How to Cash In On the Power of Your Personal Story

When you think of selling on the Internet, what do you think of? Those long, hype-y sales letters, right?

The ones filled with fake scarcity and other sleazy tactics that leave you feeling like you need to take a shower.

What if I told you that there’s another way?

Simply through telling stories you can literally transform your business… and go from feeling ignored to connecting with your audience deeply and making sales effortlessly.

Option 3:
Enlist My Heart & Mind

Brand & Message Strategy to Jumpstart Your Business


If you want Marisa focused solely on you and your business… feeding you explosive insights and the kind of revelations that come from having been mentored by bona-fide business wizards… then get ready for a FEAST of strategy, advice & tactics.

No course, book, or seminar comes close to spending a VIP Day with someone who has Marisa’s track record of success. You’ll leave this session with a crystal clarity on your message and a customize roadmap for building a leading brand and lucrative presence.

From the Blog

How to PRE-Qualify Your Prospects: The Secret to Crafting Free Consultation Pages that Attract Your Ideal Clients

Pre-Qualify Your Prospects: How to Crate Free Consultation Pages that Attract Your Ideal Clients

If you sell any kind of 1:1 or high-end group offerings such as coaching, consulting, speaking or done-for-you services, the first step to enrolling new customers is usually getting a prospect on the phone to see if it’s a fit.

One of the fastest ways to fill your coaching, consulting, speaking or service business is to do more free initial consultations with qualified prospects.

I can’t tell you how many times I’ve talked to students who were having a hard-time filling their practice. Then, when I asked them how many initial consultations they were doing, they said none. Zip. Zero. So it was pretty obvious why they didn’t have the client-base they wanted.

And, when I reviewed their website, 9 times out of 10, they didn’t have a good process in place to turn visitors into prospects by getting them signed up for a free discovery call.

Not a lot of Wordpress or Squarespace templates come with this functionality baked into it, so most people just add a “schedule a call” link or button on their coaching or services page and that really doesn’t work well enough, especially when you’re first getting started and you don’t already have people coming to you site ready to work with you. That’s why we’ve included 2 free consultation page templates optimized to get the right people on the phone with you in our Take Flight Now web packages.

Here’s the simple 2-step process we use for optimizing your website to grow your client-base:

Social Proof is in the Pudding: The Right Way to Leverage Testimonials on Your Website

2 Testimonial Style Layout

How many of you have met someone who talked about themselves ALL the time? And not just talked about themselves, but boosted and bragged, until you felt the need to get outta there fast?

While having a healthy ego is important to success, you can overdo it. There’s only so much you can say about yourself and how awesome you are before people tune out and stop believing you.

That’s where social proof comes in. It’s much more powerful to let other people say how awesome you are, then to make these claims about yourself.

People are more likely to believe what other people say about you, then what you say about yourself. Afterall, you have every incentive to bend the truth from time to time. But why would your students, customers, or clients say something they didn’t believe?

Many traditional websites, relegate social proof to a single testimonials, case studies, or success stories page on your website. Or they just throw them in randomly in the sidebar without really correlating the testimonials to specific content on the page.

I recommend strategically weaving testimonials throughout your site to support specific call to actions or sales events.

Let me give you a few examples from the website I built for Evan Marc Katz, the dating coach for smart, strong, successful women:

Example #1 – Home Page

Our first testimonial is featured right on the home page. You’ll notice we’ve put it under what I call the 3 “Pathway boxes,” which guide your visitors deeper into your site based on what they’re looking for.

Superhero Summit Origins: How We Started & What We Did to Become Successful [Interview]

Superhero Summit Origins

A month ago my good friend Danny Iny of Firepole Marketing asked me the question:

Where did the idea for the Superhero Summits come from?

Followed by:

How do the summits make money?

What are the numbers that you’re doing at this point?

And a bunch of other questions… that have me revealing the exact strategies we used to build the Superhero Summits from the ground up in way that has:

• put our business on the map

• created long-term partnerships with A-list marketers

• generated over 10K opt-ins

• and $100K in profit per event

Listen to the audio above or read the transcripts below…

Danny Iny: Where did the idea for the Superhero Summits come from? There are telesummit type marketing campaigns going on all the time. I get invited to be on them every week if not multiple times a week. It’s always the same script, “I’ve got this great opportunity to invite you to be on this telesummit with a bunch of people you’ve never heard of and you just have to send two solo emails to promote it, but it’s a great opportunity for you.” I’m always like, “Okay, yeah right.” Call a spade a spade. If you’re asking for a favor, you’re asking for a favor but you’ve created this series of summits that are really in their own breed and their own category. They work totally different. They feel totally different. You attract really top talent, people that I am really excited to be on the lineup with. How did you do that?

Marisa Murgatroyd: Well, it’s really interesting. The very first one we did—and now we’re on our fifth summit— was the Video Superhero Summit. A friend of mine actually came up to me and asked if I wanted to produce a Summit with him. He was a video marketer. His name is Matthew Peters and he was a video marketer. We were going to call the Summit something really boring like Video Marketing 2013.

And I said, “Well, I’ve heard summits are kind of a good thing to do and I’m open to the idea of doing the summit but I’m not going to do a summit unless we have a hook.”

The *Only* 4 Fonts that Your Site NEEDS to Be Taken Seriously…

Take Flight Now Brand-Book

I LOVE talking about fonts because very few people realize the full power of typography to transform the look, feel and experience of your business…

Some of you may know the famous story Steve Jobs tells of studying calligraphy at Reed College, which at the time had the best calligraphy department in the country:

“Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed…I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture.”

“When we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them.”

You see before the Mac computers just used a single typeface. Fonts were functional. They weren’t seen as something that could add to the user experience.

And for most people, fonts still are primarily a functional way to display written content. And most people can only name a handful of fonts: Times New Roman, Arial, Helvetica and perhaps a few more.

Now I wish I had time to do a full training on typography here, but we have a lot to cover so I’m going to focus on what I call your font palette.

Your font palette are the 3-4 branded fonts that you use consistently across every web page you create, as well as all your other materials.

So the right font palette not only adds to your company’s brand, but it can actually increase your conversions by calling attention to exactly what you want your visitors to focus on.

Let me walk you through the 3-4 fonts that make up your font palette (I recommend watching the video training above to see examples of each of these font types):

Does Your Website Suck?

Take the Does Your Website Suck Quiz

Find out if your website sucks & 3 simple things you can do right now to improve (they won’t cost you a dime).

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