Month: January 2012

Before you commit to extending your product suite, I recommend that you do market research by interviewing your target market and doing competitive analysis to see what else is out there.

If you skip this step, you may spend weeks or months or even years (and considerable expense) creating something that few people will buy or that already exists.

While it may seem intimidating or intrusive to interview current clients or prospects, most people like to give their input and talk about their problems if you know the right questions to ask.

This also makes them more invested in the product that you develop and more likely to buy it, while helping you to create something that they genuinely need and want.

Here are the 8 Top Market Research Questions to ask…

As you know, you have to sell something to make money online. But most people limit themselves to offering one-on-one services, which quickly max out your time, income and impact.

Product development is the best way to scale your business and leverage your time so you can help more people and make more money.

Instead of thinking about a single product or service, I recommend doing some long-range planning to think through your entire product suite or sales funnel. This allows you to connect your offerings and lead your clients through a natural progression in your business.