The Ugly Truth About Info Products: 5 Essential Criteria for Success
True story: I was walking home from Starbucks and found an information product perched against a fence. It looked like it was time warped from the 80s – cassette tapes and all!
And it was called – get this – “The Secrets of Power Negotiation: You Can Get Anything You Want.”
I’m kind of ashamed to admit it – it was a good headline – got me hook, line and sinker.
Out of all the people who could have found this blunt relic of 1980s marketing, it had to be me.
Was this a practical joke?
While peering around carefully for hidden cameras, I quickly bent down, picked it up, dusted it off and brought it home with me.
And here’s what I found when I got home and listened to the tape.
The secret is not what a voice from the 80s would have you to believe – power negotiating – the secret is a lot simpler…
