While your topic or what you do will change and evolve as you continue in business and the needs of the marketplace shift, who you are at your core stays constant. You are through line of your work.
Many people make the mistake of building their company brand without taking the time to define themselves and build rich personal relationships with their audience. The problem is, if your reputation is dependent on a particular business and you decide to change your industry, topic or area of expertise later, it becomes more difficult to take your audience with you and you may find yourself pigeonholed or stuck in a niche.
But if you take the time now to build deep relationships based on your personal values, story and personality, your audience will follow you wherever you want to go – giving you the freedom to consciously craft your career – as long as you maintain a consistent personal brand.