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How to Launch a New Product Online: What to Do and What NOT to Do

My client Morgan Langan once told me, “Launching isn’t for pussies” and I have to agree.

They should make t-shirts: “I just survived my first product launch!”

While we’ve built product launch platforms for other entrepreneurs, this is the first time I’ve walked through the fire myself and I wanted to share the mistakes I made and the lessons I learned.

I just “closed the cart” on Message to Money and I’m excited to have over 60 amazing entrepreneurs and small business owners in the program.

So how did I pull off such a successful first launch? Or what should you do to launch a new product online?

How to Start a Blog (in just minutes) with Bluehost

I’m Murray and here at Live Your Message, I specialize in creating tools that help simplify complicated things in your business. I’ve done social tools and website testing tools, as well as complete business marketing solutions. I thrive on helping people make their business run better – and one thing that can help is by starting a blog.

You get the chance to give a real voice to not just your business, but YOURSELF. And the market gets a chance to figure out not just who you are, but what you stand for, and what you believe in. What better way to attract new clients but to write from your heart and alllow people to come to you simply because you’re “their kind of people?”

If you need any proof that this strategy of telling people your big WHY works, look no further than Apple’s Steve Jobs.

But I digress — this article was supposed to be a practical one, showing you HOW you get start your own blog in just a couple of minutes.