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Join the 30 Day Video Challenge (May 2013)

I gave myself a 30-day challenge to get super ninja at video in the Month of May, because I know that video marketing is the next level of growth for me and my business.

Instead of going this alone, I thought I’d invite you to join me in this challenge and here’s why:

Video marketing is the #1 tool to:
• build your credibility and relatability
• allow people to look you in the eyes and feel your energy
• increase your know, like and trust factor
• and transform visitors into buyers.

Simply adding a video to a sales page can increase conversions up to 80%. People are 4 to 5 times more likely to buy from you if they can actually see you and hear you.

So if you really want to skyrocket your business and build deep lasting relationships with your tribe, then you need to be on video.

I know that there are tons of excuses not to do video – I don’t have the technical know-how, I don’t have the time, I don’t have the confidence, I want it to be perfect, yadda yadda yadda.

That’s why I want to make this super easy for you to say yes to yourself, yes to your business and yes to your message.

There’s no signing up, there’s no paying money, it’s all completely free.

All you have to do is commit to filming yourself once a day starting May 1st – whether it’s for 30 seconds, 1 minute or 5 minutes. You don’t have to plan what you’re going to say or rehearse. You don’t need a fancy camera – you can simply use your smart phone or iPad. You don’t have to be perfect. And you don’t need to do anything with these videos.

What Juan’s Flying Burrito Can Teach You About Injecting More Fun & Adventure into Your Branding (and More Cash into Your Business)

It’s well-known that humans buy not from their brains but from their hearts….

Yet, so many of us continue to market our businesses in a way that appeals to logic, rather than emotions…

The sad irony is that we start our businesses from emotion – an intuition, belief, conviction or desire that drives us into action – but somewhere along the way we lose touch of what makes us extraordinary and we start doing business just like everybody else….

Whether we start marketing by example or we think we have to be a certain way because all the other businesses in our market are that way, or we simply get so deep into running our businesses that we forget why we went into business in the first place. And we stop running our business in a way that no one else does.

The good news is that’s easier than you think to reconnect with the core emotions and convictions behind what you do. You just have to understand which of the 6 emotional needs is the primary driver for your ideal client…. Or what’s going to inspire them to choose your business because your products and services connect with them emotionally…

Over the next month, I’m going to reveal each of these 6 emotional needs and how they’re expressed through 6 extraordinary businesses in my home town of New Orleans, so you can see some real world examples of how to create emotional marketing with integrity and soul.

Today our focus is on the basic human need for fun & adventure. And that need is expressed through the branding and marketing of Juan’s Flying Burrito (watch the video for an inside look into this establishment)…