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How to Create a Unique Branded Event: Lessons from Video Superhero Summit (Tea Time Video Chat)

There’s a reason why telesummits are all the rage. Done right, you can explode your list and instantly position yourself as a leading authority… all with just a few months of your time.

But, the real challenge is standing out enough to attract the top presenters and gets “butts in seats” as they say. After all, there are new telesummits being announced almost every week and very few of them really stand out. Most are cookie-cutter affairs that barely get noticed.

So in the latest “Tea Time”, we take you “underneath the cape” of the Video Superhero Summit and show you why all summits look alike, and how to use that to your advantage to really make a huge impact. You’ll learn why branding is making a comeback and how to use it to make your launch or event irresistible!

Use our tricks to only get top-tier presenters, but get them excited to work with you, get butts on seats – what works and what doesn’t to create buzz around your launch or event.

And not leastly, we’ll reveal how we monetized VSS.. plus learn from the big mistakes we made and how to avoid them for your big event.

[Cafe du Monde Case Study] How to Create Instant Trust & Credibility in the Hearts & Minds of Your Audience

Today our focus is on the basic human need for peace of mind and permanence. And that need is expressed through the branding and marketing of the legendary Café du Monde, “the original French Quarter coffee stand since 1862.”

Café du Monde evokes that nostalgia for the past, for simpler times and for days gone by. After all, if you visit their website you’ll see the second button right after HOME is HISTORY.

And this kind of emotional appeal to peace of mind and permanence is most common in established luxury brands that provide non-essential services – things like restaurants, clothing, and alcohol.

This kind of emotional appeal can also work for older, more established businesses that have gotten results for their clients year after year. If you have a more conservative or risk-adverse audience, then this emotional need can be a powerful marketing angle for you.