On today’s Internet, with so many people using so many different sites, social media campaigns are truly a dime a dozen. They’re incredibly widespread and most are very simplistic, bullish, and quite close to measuring as spam. This is because people insist on pushing their message out there as quickly and as hard as they can. By and large, this leads to less trust over the entire expanse of social media.
Facebook would be the exception. Due to the site’s many updates geared toward advertisers specifically, Facebook is able to help an individual deliver a social campaign in an attractive, nonintrusive, friendly way that plays to the social context of the site.
However, since social media marketing tactics can so easily go belly-up on most social sites, how exactly do you measure the success of a marketing campaign on Facebook? Below, you will read about the four “C’s” of measuring campaign success.
Gauge Your Social Campaign’s Effectiveness in Just 4 Simple Steps