Live Your Message

Become the #1 Authority in Your Field

ANNOUNCEMENT: My new program "Message To Money" is now open for limited enrollments! You can read more about it here.

Blog Archives

Top Converting Home Pages (Part 3 of 3) – The “Authority” Site [Template Inside]

The Authority Site Template

This 3-part blog series on the top converting home pages is devoted to helping you choose a website that not only looks good, but actually supports your specific business model.

Not all websites are created equally and finding the right layout can add tens or even hundreds of thousands of dollars to your bottom line, while allowing you to make a bigger impact.

In our first post in this series, I talked about the “list build” site, which is great IF you’re an information marketer or online business owner whose business model is based primarily on selling trainings, group programs, or products. The #1 goal of the “list build” site is to turn a new website visitor into a subscriber to your email list.

On our second post, I revealed the “call me” site, which is best for coaches, consultants, creatives, independent professionals or service providers whose business model is based primarily on 1:1 advice and done-for-you services. The #1 goal of the “call me” site is to inspire a new lead or website visitor to get on the phone with you for a free discovery session.

Our 3rd kind of website is the “authority” site. This site is for you if you’re an author, speaker, media personality, or thought leader whose business model is based on primarily on selling books and ideas, getting paid to speak, or high-end consulting.

The # goal of the “authority” site is position yourself as the #1 authority in your field so you can build a following, attract new opportunities, and command high fees.

Why? Because the most well-known, best-paid leaders and consultants are not just brilliant experts, they’re brilliant marketers who understand how to build and position their value. (Or they’re smart enough to hire someone to brand and position them.)

So what exactly does an “authority” site look like?

First let me share one of our top converting “authority” home page wireframes, so you can get an instant visual, then down below I’ll break it down for you section by section so you know exactly why this wireframe is so powerful.

Top Converting Home Pages (Part 2 of 3) – The “Call Me” Site [Template Inside]

Built with TakeFlightNow.com

This 3-part blog series on the top converting home pages is devoted to helping you choose a website that not only looks good, but actually supports your specific business model.

Not all websites are created equally and finding the right layout can add tens or even hundreds of thousands of dollars to your bottom line, while allowing you to make a bigger impact.

In our first post in this series, I talked about the “list build” site, which is great IF you’re an information marketer or online business owner whose business model is based primarily on selling trainings, information products, group coaching programs, or physical products with a high potential for subscriptions or repeat business. The #1 goal of the “list build” site is to turn a new website visitor into a subscriber to your email list.

Our next kind of website is what I’ve coined the “call me” site.

The “call me” site is for you IF you’re a coach, consultant, creative, independent professional or service provider whose business model is based primarily on 1:1 advice and done-for-you services.

The #1 goal of this site is to inspire a new lead or website visitor to get on the phone with you for a free discovery session.

Why? Because that’s the most effective way to sell your advice and services. When it comes to custom solutions such as 1:1 coaching, consulting or other services, most prospects will need to speak with you before deciding it’s a fit.

If you get really good at enrolling clients, you can inspire 50-80% of your prospects to say YES to working with you.

Now for the big question: what does a call me site look like?

I prefer to teach by example, so I’m including one of our top converting “call me” home page wireframes here. If you scroll down below the image, I’ll break it down for you step-by-step so you know exactly what’s going on and why it’s so effective.

Top Converting Home Pages (Part 1 of 3) – The “List Build” Site [Template Inside]

Top Converting Home Pages - The "List Build" Site

There’s a “to-do” list inside every business owner’s head, and on that list we all have a checkbox labeled “website.”

Trouble is, for many people, this checkbox can be a daunting one to tick.

There are so many buttons, options and choices that it can be tempting to just grab a cheap template or theme-based “one-size-fits-all” site.

Can’t say I blame you.

We’ve all got better things to do than worrying about websites, and smart companies like WordPress and Squarespace make it insanely easy to create a perfectly nice-looking & functional site in just minutes.

So what’s the problem? Well, Dear Reader, here’s the thing…

A template-based, “one-size-fits-all” website is fine if you’re just starting out and you’re desperate to check that box. But it’s not so good if you have a business that relies on the internet to bring in leads and sales every single day.

If you’re in a business where converting just a few percent more can mean thousands if not tens or even hundreds of thousands of dollars to your bottom line OR if you have (or some day want to have) a 6, 7 or 8-figure online business, then you’ve got to dig a little deeper and leave that one-size-fits-all site behind.

NEWSFLASH: Just like there’s more than one kind of business model you can choose from, there are different kinds of websites (that serve different purposes.)

In this new 3-part blog series, I’m going to demystify all this for you by talking about the ONLY 3 kinds of home page layouts you should consider using. PLUS I’ll even give you the exact templates to use to make it even more drop-dead easy for you.

These templates are the 3 best-converting home page layouts that we’ve ever developed in our branding and web agency, working with $50,000+ clients.

[Email Template] How to Deal with Haters and Complainers without Comprising Yourself

Photo Courtesy of Leticia

Can you remember exactly where you were the last time you heard something that changed your life forever?

For me, it was sitting in an audience listening to a lady named Marcia Weider.

She walked on stage and proceeded to give a tour du Force performance full of the energy that only a very small woman can have ;)

And then she came out with a completely unforgettable gem that changed me completely:

“In business you got to toughen your skin and soften your heart.”

I took that in and have been allowing it to guide me in my business ever since.

Courage like this is powerful enough to transform those who witness it.

It’s also strong enough to change the world.

But there’s also a downside…

Photo Courtesy of Leticia
When you open your heart and speak your message, it will threaten those who aren’t yet ready to hear it.

The moment you begin to truly express your heart in your business, you’ll start to get negative, judgmental emails…

What a French Shopkeeper Just Taught Me About Business…

deni-laurence

It was 12:25pm.

Denis could have been hard at work in his little Provencal grocery store.

But instead, his store was shuttered, and he was outside sitting on the bench with his wife, watching life go by.

Looking calm and relaxed, he turned and greeted us as we walked past.

“It’s a beautiful day!” he said cheerfully.

Each day, they open at 8:30am and then go home for lunch by 12:30pm.

And then, if their grandkids aren’t being too cute (and if they feel like it), they re-open again from 3:30-5:30pm.

They work no more than 6 hours a day, 5 days a week.

Sometimes they decide to take an extra day off just because…

Spontaneously shuttering their doors and setting off to visit their daughter or whatever else they feel like doing.

We told them how amazing this was to us, being city folks from a busy-land.

“We work when we want, not when you want..” he replied, his eyes glittering.

How to Save Hours Every Day (and naturally be more productive) with this Simple Help Desk Strategy

Photo Courtesy of Andrés Þór

If I were to do a quick poll of my audience and ask them what is the biggest time suck in your business, email would be right at the top of the list.

Probably followed by social media (but we’ll talk about that another time).

How many of you dread going away on a business trip or vacation and coming back to hundreds (if not thousands) of messages in your inbox?

Or simply waking up each morning to 50+ new emails that need answering?

Every single time we send a broadcast email to our list, we get dozens of responses from people thanking us, asking questions and…. sometimes complaining.

And we’re committed to answering all those messages – without checking email all day long and breaking focus on the more important tasks in our business.

So how do we do that?

The 12 Steps of Intimacy: The Secret to As Many Lucrative Long-Term Relationships with Your Customers As You Want

12 Steps of Intimacy with Michael Drew

Did you know that are actually 4 types of currency driving our businesses today?

No I’m not talking about the dollar, the pound, the yen and the euro.

According to Michael Drew, when it comes to business, the currencies we exchange with our customers are time, information, energy and money.

The key is to understand which of these currencies comes into play during each stage of a new business relationship.

That’s why Michael developed a framework called The 12 Steps of Intimacy which he’ll be sharing with us during the Online Business Superhero Summit (July 7-18).

“The 12 Steps of Intimacy” is based on the work of Desmond Morris, a clinical researcher and psychiatrist from the 1960s, who discovered that for any relationship to survive and become long-term, it had to progress through 12 distinct steps of increasing intimacy.

In other words, you can’t just hop in the sack with someone on date #1 and expect them to become your partner for life.

In the same way, Michael says that “our customers know when our objective as business owners is to simply get into their pants or, in this case, pull out their wallets.”

If you want to build long-term relationships with your customers, then you have to be authentic, develop intimacy one step at a time, and respect them through the process of developing trust before asking for anything – especially a sale.

How to Discover TRUE Success by Identifying the Right Business Model for You

Pre-register for Financial Liberation: Discover Your Path to Sovereignty in the New Economy

There comes a point in the journey of every successful entrepreneur where they ask themselves, “Is this it? Is this all?”

They’ve had the success. They’ve made the money. But they’re still not satisfied.

Beyond that, they’re burnt out. Exhausted. Tired of working day and night for something that’s no longer bringing them happiness.

The question is, what do you do when you hit this point?

How do you rebuild your business from the ground up in a way that will support you over the long-term?

Best-selling author and million-dollar business builder Alexis Neely had to go through divorce and bankruptcy to figure it out and now she wants to help other entrepreneurs discover their own path to financial liberation and personal sovereignty during our upcoming Online Business Superhero Summit.

Here’s Alexis’s story. I know it’s long but I definitely recommend that you tune-in.

The feedback we got from our tribe on this was amazing:

“Oh my God! We came for online business facts and we are getting life wisdoms, so moving and valuable.”

« Older posts