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From Reader to Raving Fan: How to Write a Bio or Social Media Profile that Inspires Your Audience to Work with You.

Marisa Murgatroyd Bio

If someone wants to check you out, they’re going to Google your name. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of care into what they say about themselves in all these places. Why? Because it’s really really hard to talk about yourself and people often come up blank. They just don’t know what to say. Here’s the thing: People don’t want a formal resume or bio, they want to see …

15 Subject Lines that Stole My Heart: How to Use Curiosity, Open Loops and Dramatic Tension in Your Marketing

Marisa Murgatroyd & Murray Gray In Love

“hey u” read the email subject line. I opened it. It was from this guy Murray Gray who I had met that weekend at Brendon Burchard’s Experts Academy. The email was bold and charming and it hooked me immediately.

He had done his research – knew who I was and what I liked and how to talk to me in a way that drew me in.

Click through to read some of that email, and check out the 15 of his best subject lines that stole my heart…

How to Be On Top, Online in 2015: 8 Web Conversion Trends That Are Redefining Online Business in 2015

mm-phone

Blink your eyes three times. 1 second. That’s the amount of time it takes for 10 new websites to hit the internet.

That’s 86,400 new sites each day! Holy Christmas! How do you compete against that?

It’s actually easy when you tap into these 7 new conversion trends I’ve identified. Here they are, starting with The. MOST. Important. One. Of. All.

The one trend to Rule Them All…

Future Proof Your Business: What the City of Sin Can Teach You About Standing Out, Staying Relevant & Not Being Boring

Photo Courtesy of Moyan Brenn

Las Vegas is known as “The City That Reinvents Itself.”

No other city in America is constantly innovating like Vegas.

Almost every year the city brainstorms new ways to keep the visitors coming…

The result: tourism has fueled Las Vegas businesses for decades…

How ELSE would you build a thriving economy in the middle of the desert?

(And how do YOU build a thriving online business in the middle of an economic recession?)

So how EXACTLY does Las Vegas avoid the “been there, done that” syndrome, staying fresh and relevant generation after generation?

Why do the next generation of visitors continue to make the pilgrimage?

And why do first-time visitors return for more?

The answer contains a valuable lesson for online entrepreneurs who want to not only stand out in a crowded market today, but build a sustainable business that’s going to be around in 5 years… Rather than suffer the fate of once-popular tourist destinations like Atlantic City OR the 80% of businesses that fail within 5 years of opening.

You ready for it?

The Imperfectionist’s Manifesto: The Art of Taking Imperfect Action

Photo by OUCHcharley

Perfectionism. It’s like kryptonite for smart people.

Almost 80% of us smarty-pants are perfectionists.

It’s what makes us awesome… and formidable…

And what stops us DEAD in our tracks.

So lost in the details we lose perspective.

It’s one thing to have Big Hairy Audacious Goals (otherwise known as BHAGs)… it’s another thing to set those goals so high they’re impossible to achieve… and to tether our self-worth to mission impossible.

That’s a recipe for depression, stress, anxiety and other health issues. Literally.

Research shows us high-achievers suffer more than the average bear… and we often leave in our wake a trail of broken dreams and broken relationships.

With great gifts, sometimes comes great suffering.

My name is Marisa Murgatroyd and I’m a perfectionist.

They say the first step to recovery is admitting that I can’t control my compulsion towards perfectionism.

So there it is.

How to Find Your Unmistakable Voice in a Marketplace Full of Copycats (What Jackson Pollock Taught Me About Marketing)

JacksonPollock-Going-West_LO1

I got up close and squinted. I could make out the figure of a man, pushing his tired horses through a mountain pass on a moonlit night under starry skies. If anything, it looked like it could have been a Van Gogh. Anyone but Jackson Pollock. And then Murray piped up: “Wow! Even someone as unmistakable as Jackson Pollock didn’t start out Jackson Pollock!”

That thought struck me, so that night I dug deeper into Jackson Pollock’s life…

And what I learned has completely shifted the way we market our business.

Jackson Pollock painted “Going West” in 1934. It was a solid work of art that’s still exhibited today, but it could have been painted by any talented artist of his generation… There was nothing about it that screamed Jackson Pollock…

And then, lightning struck.

How to PRE-Qualify Your Prospects: The Secret to Crafting Free Consultation Pages that Attract Your Ideal Clients

Pre-Qualify Your Prospects: How to Crate Free Consultation Pages that Attract Your Ideal Clients

If you sell any kind of 1:1 or high-end group offerings such as coaching, consulting, speaking or done-for-you services, the first step to enrolling new customers is usually getting a prospect on the phone to see if it’s a fit.

One of the fastest ways to fill your coaching, consulting, speaking or service business is to do more free initial consultations with qualified prospects.

I can’t tell you how many times I’ve talked to students who were having a hard-time filling their practice. Then, when I asked them how many initial consultations they were doing, they said none. Zip. Zero. So it was pretty obvious why they didn’t have the client-base they wanted.

And, when I reviewed their website, 9 times out of 10, they didn’t have a good process in place to turn visitors into prospects by getting them signed up for a free discovery call.

Not a lot of Wordpress or Squarespace templates come with this functionality baked into it, so most people just add a “schedule a call” link or button on their coaching or services page and that really doesn’t work well enough, especially when you’re first getting started and you don’t already have people coming to you site ready to work with you. That’s why we’ve included 2 free consultation page templates optimized to get the right people on the phone with you in our Take Flight Now web packages.

Here’s the simple 2-step process we use for optimizing your website to grow your client-base:

Social Proof is in the Pudding: The Right Way to Leverage Testimonials on Your Website

2 Testimonial Style Layout

How many of you have met someone who talked about themselves ALL the time? And not just talked about themselves, but boosted and bragged, until you felt the need to get outta there fast?

While having a healthy ego is important to success, you can overdo it. There’s only so much you can say about yourself and how awesome you are before people tune out and stop believing you.

That’s where social proof comes in. It’s much more powerful to let other people say how awesome you are, then to make these claims about yourself.

People are more likely to believe what other people say about you, then what you say about yourself. Afterall, you have every incentive to bend the truth from time to time. But why would your students, customers, or clients say something they didn’t believe?

Many traditional websites, relegate social proof to a single testimonials, case studies, or success stories page on your website. Or they just throw them in randomly in the sidebar without really correlating the testimonials to specific content on the page.

I recommend strategically weaving testimonials throughout your site to support specific call to actions or sales events.

Let me give you a few examples from the website I built for Evan Marc Katz, the dating coach for smart, strong, successful women:

Example #1 – Home Page

Our first testimonial is featured right on the home page. You’ll notice we’ve put it under what I call the 3 “Pathway boxes,” which guide your visitors deeper into your site based on what they’re looking for.

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