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21 Simple Online Marketing Tips You Should Know (These Will Stand the Test of Time!)

Do you remember the scene in Indiana Jones and The Last Crusade where they’ve finally reached the room where the Holy Grail is kept? But the test is that the one Holy Grail is surrounded by a bunch of “false” Grails and you have to choose the right one in order to achieve immortality.  Elsa … Read more

The 7 Types of Digital Marketing: A Beginner’s Primer for 2023

If you’ve been looking for a beginner-level breakdown around the different types of digital marketing, this post is for you. Digital marketing is a popular way to reach consumers, and each type has its own strengths. I’ll cover the seven digital marketing types and give you a high-level overview of each.  Let’s get started! What … Read more

What’s in My Tech Go Bag? The Art of Working From the Road

I thought I’d let you know what’s in my tech go bag because my husband Murray and I recently sold our house. And I gotta be honest; I was freaked out about how I could run two successful online companies from the road and maintain my productivity. So, after a few iterations, I’ve finally found … Read more

5 Brilliant Ways to Increase Your Brand Awareness in 2023

As a business owner, you know that building brand awareness is key to your success. If people don’t know who you are or what you do, they’re not going to buy from you.  In order to increase brand awareness in 2023 (and beyond), you need to employ some of the best strategies out there.  In … Read more

How to Write SMART Goals: Definition, Tips & Examples (Set Yourself up For Success in 2023)

Want to get out of the self-defeating cycle of setting goals but not following through? It’s time to learn how to write SMART goals. But you don’t have to scour the world wide web or figure it out all alone. Because in this post, I’ll teach you about SMART goals, show you how to write … Read more

10+ Strong Brand Personality Examples to Inspire You in 2023

Need some great brand personality examples to help inspire and shape your own? Knowing your brand personality helps you position your business, communicate with your audience, and differentiate you from your competitors. And a well-articulated brand personality will result in higher customer and audience engagement, as well as give you consistent branding across all marketing … Read more

What is a Brand Identity? 10 Pro Tips for Creating a Great One

Who are you? What do you believe in? What makes you different? No, you’re not starting a life-coaching session – you’re creating your brand identity – the unique way you present your business to your target audience.  But what exactly is a brand identity and how do you create one?  This post will define brand … Read more

13 Eye-Opening Twitter Statistics (+ 7 Not-So-Surprising Ones)

Looking for some interesting Twitter statistics you can use in your next article, presentation, or dinner conversation with friends? In this simple, easy-to-read post, I’m sharing 13 Twitter statistics that’ll catch you by surprise, plus 7 “obvious” ones that’ll have you nodding your head in agreement (or shaking it in disbelief). Let’s dive right into … Read more

What is Entrepreneurship? Definition, Examples & FAQ for 2024

What is entrepreneurship? What’s an entrepreneur? And what in the world is an entrepreneurial mindset? In this post, we’re going to tackle the common questions people have about entrepreneurship. We’ll also look at well-known examples of entrepreneurs, entrepreneurship statistics you need to know and more. Let’s dive right in. What is Entrepreneurship? At its most … Read more

How “In the Know” Course Creators Are Quietly Making a HUGE Impact (& Fortune)

If you follow any online coach or course creator, you’ve probably heard: “I had my best year ever… during a pandemic!” Hey, I’ve been guilty of this too 🙂 It’s true: Online courses boomed during the pandemic.  But this boom wasn’t just for the obvious reason that we were all stuck at home.  It also … Read more