For me, this Challenge is about getting into the habit of video — being able to show up anytime, anywhere and be present and real.

That’s why I’m doing this Challenge without planning, scripts, lights or fancy production.

That said, there are some simple things you can do to look great on video.

In this video, I share some quick tips I learned from my 8-year career as a documentary film direct. Such as: how to hold the camera and frame yourself and exactly what to do with your hands so you look more natural and relaxed.

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In this video, I share my personal strategies for staying positive, motivated and on purpose when life throws me some curve balls. I also reveal how I manage my time to focus on the top outcomes I want to achieve in my business.

Tony Robbins says that true mastery is not about eliminating challenges (that’s impossible), but anticipating them so they don’t throw you off track.

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I decided to commit the month of May to getting really good on video by giving myself a personal challenge to do a video a day for 30 days.

I sent out a simple email invitation inviting my following to join me, and over 200 people said yes! The Challenge officially begins today (May 1, 2013)… Join us!

As promised, here’s my first video. No lights. No script. No second takes. 5 minutes and I was done.

The focus of this video is how to approach the 30 Day Video Challenge and what to say when you hit record.

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I gave myself a 30-day challenge to get super ninja at video in the Month of May, because I know that video marketing is the next level of growth for me and my business.

Instead of going this alone, I thought I’d invite you to join me in this challenge and here’s why:

Video marketing is the #1 tool to:
• build your credibility and relatability
• allow people to look you in the eyes and feel your energy
• increase your know, like and trust factor
• and transform visitors into buyers.

Simply adding a video to a sales page can increase conversions up to 80%. People are 4 to 5 times more likely to buy from you if they can actually see you and hear you.

So if you really want to skyrocket your business and build deep lasting relationships with your tribe, then you need to be on video.

I know that there are tons of excuses not to do video – I don’t have the technical know-how, I don’t have the time, I don’t have the confidence, I want it to be perfect, yadda yadda yadda.

That’s why I want to make this super easy for you to say yes to yourself, yes to your business and yes to your message.

There’s no signing up, there’s no paying money, it’s all completely free.

All you have to do is commit to filming yourself once a day starting May 1st – whether it’s for 30 seconds, 1 minute or 5 minutes. You don’t have to plan what you’re going to say or rehearse. You don’t need a fancy camera – you can simply use your smart phone or iPad. You don’t have to be perfect. And you don’t need to do anything with these videos.

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Have you ever heard the expression, “The devil is in the details?”

Well there is no area of marketing that requires more attention to detail than a product launch.

I should literally be making t-shirts with the slogan, “I survived my first product launch.” Those of you who’ve gone through one know what I mean….

But what I’ve learned recently is that it doesn’t have to be that way. You don’t have to kill yourself over your next launch. You simply have to get the details down – all of them.

In this special video by my friend and mentor, Mynders Glover, you’ll learn exactly how to harness the power of Google Calendar to keep your product launches on track without derailing your life.

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On today’s Internet, with so many people using so many different sites, social media campaigns are truly a dime a dozen. They’re incredibly widespread and most are very simplistic, bullish, and quite close to measuring as spam. This is because people insist on pushing their message out there as quickly and as hard as they can. By and large, this leads to less trust over the entire expanse of social media.

Facebook would be the exception. Due to the site’s many updates geared toward advertisers specifically, Facebook is able to help an individual deliver a social campaign in an attractive, nonintrusive, friendly way that plays to the social context of the site.

However, since social media marketing tactics can so easily go belly-up on most social sites, how exactly do you measure the success of a marketing campaign on Facebook? Below, you will read about the four “C’s” of measuring campaign success.

Gauge Your Social Campaign’s Effectiveness in Just 4 Simple Steps

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By now you’ve probably heard about the hot new (or not so new) social network Pinterest. You may have taken a guilty pleasure sneak peak and found yourself immersed in a vast wonderland of images.

Like all social networks, Pinterest is designed to suck you in and keep you there as long as possible. And it’s working…

Pinterest has been growing like wildfire. We’ve seen statistics suggesting that it drives more referral traffic than YouTube, Google+ and LinkedIn combined. You’re probably also aware that the majority of Pinterest users are women — 83% in fact, according to the latest survey results. But I’m not here to bore you with statistics.

I’m here to show you a few best practices to drive traffic and leads to your website using Pinterest — from how to set up your profile to what to pin about and how to build your following.

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Every impression counts and you never get a second chance to make a first impression.

Sometimes it’s the smallest details that make all the difference. Your twitter profile picture is smaller than a postage stamp, but it makes all the difference between whether or not someone follows you. And it’s the image your followers see day after day in their tweetstream, so it becomes the image that shows up in their minds eye when they think of you.

A friend of mine has 61,968 followers. When he first started tweeting, he threw up any old photo. 20,000 followers later he tried to change his photo and his following virtually revolted. They were used to seeing him in a certain way and the new photo, shattered their impression of him… it took him weeks to rebuild trust with that new photo…

So how do you choose the perfect twitter profile picture? There are really just 3 main criteria:

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