In the age of Google, where anyone can look up anything, information is not enough. Information does not lead to transformation. You do. You make your information stand out with your energy, presence and vibrancy. It’s just as much about creating connection as it is about conveying content.
Your message needs a messenger. And the only way to find a messenger is to look in the mirror.
Online video and public speaking are the only two marketing activities that can’t be outsourced if you want to become the #1 Authority in Your Field. If you want to sell high-ticket items, your prospects need to know, like and trust you. And the only way for them to do that is by experiencing you.