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Become the #1 Authority in Your Field

Superhero Summit Origins: How We Started & What We Did to Become Successful [Interview]

Superhero Summit Origins

A month ago my good friend Danny Iny of Firepole Marketing asked me the question:

Where did the idea for the Superhero Summits come from?

Followed by:

How do the summits make money?

What are the numbers that you’re doing at this point?

And a bunch of other questions… that have me revealing the exact strategies we used to build the Superhero Summits from the ground up in way that has:

• put our business on the map

• created long-term partnerships with A-list marketers

• generated over 10K opt-ins

• and $100K in profit per event

Listen to the audio above or read the transcripts below…

Danny Iny: Where did the idea for the Superhero Summits come from? There are telesummit type marketing campaigns going on all the time. I get invited to be on them every week if not multiple times a week. It’s always the same script, “I’ve got this great opportunity to invite you to be on this telesummit with a bunch of people you’ve never heard of and you just have to send two solo emails to promote it, but it’s a great opportunity for you.” I’m always like, “Okay, yeah right.” Call a spade a spade. If you’re asking for a favor, you’re asking for a favor but you’ve created this series of summits that are really in their own breed and their own category. They work totally different. They feel totally different. You attract really top talent, people that I am really excited to be on the lineup with. How did you do that?

Marisa Murgatroyd: Well, it’s really interesting. The very first one we did—and now we’re on our fifth summit— was the Video Superhero Summit. A friend of mine actually came up to me and asked if I wanted to produce a Summit with him. He was a video marketer. His name is Matthew Peters and he was a video marketer. We were going to call the Summit something really boring like Video Marketing 2013.

And I said, “Well, I’ve heard summits are kind of a good thing to do and I’m open to the idea of doing the summit but I’m not going to do a summit unless we have a hook.”

The *Only* 4 Fonts that Your Site NEEDS to Be Taken Seriously…

Take Flight Now Brand-Book

I LOVE talking about fonts because very few people realize the full power of typography to transform the look, feel and experience of your business…

Some of you may know the famous story Steve Jobs tells of studying calligraphy at Reed College, which at the time had the best calligraphy department in the country:

“Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed…I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture.”

“When we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them.”

You see before the Mac computers just used a single typeface. Fonts were functional. They weren’t seen as something that could add to the user experience.

And for most people, fonts still are primarily a functional way to display written content. And most people can only name a handful of fonts: Times New Roman, Arial, Helvetica and perhaps a few more.

Now I wish I had time to do a full training on typography here, but we have a lot to cover so I’m going to focus on what I call your font palette.

Your font palette are the 3-4 branded fonts that you use consistently across every web page you create, as well as all your other materials.

So the right font palette not only adds to your company’s brand, but it can actually increase your conversions by calling attention to exactly what you want your visitors to focus on.

Let me walk you through the 3-4 fonts that make up your font palette (I recommend watching the video training above to see examples of each of these font types):

How to Publish Your Blog to Amazon Kindle in 5 Minutes or Less

Photo Courtesy of Gerald Streiter

Very few people realize that you can actually publish your blog directly to Amazon Kindle.

The really cool thing about this strategy is that allows your tribe to download your blog posts to their Kindles to read anytime they like – even when they’re not online. That means they could be reading your blog post in line at the grocery store or from the top of Mt. Everest if they want to….

This gives the content you’ve already created WAY more visibility and reach.

Now, there are a few nuances to doing this. And, in this tutorial, I’m going to teach you step-by-step exactly how to publish your blog to Amazon Kindle.

The first thing you need to know is that, although your blog is published to the Kindle platform, it is different from the KDP platform or the place where you publish your Kindle books, which is called Kindle Direct Publishing. It’s pretty easy to do.

Just head over to www.KindlePublishing.Amazon.com. This is where you do your blog publishing. And it’s entirely different from the Kindle Direct Publishing (KDP) platform. Here’s the thing, you can sign up and create a new account but your KDP credentials will not automatically work. You need create a new free account on this platform.

Once you navigate over to that URL, at the very top of the page you’ll see, “Your Blogs.” Click there. Once you’re in the program, you will click “Add Blog” right over there off to the side. Just click the little plus sign and it will take you to this page where you’re going to add your blog.

Specifically, Kindle needs your RSS feed. So you’re going to put in your RSS feed there and then you’re going to validate the feed right here. You will then pop this little green check mark that says “Feed validation successful” which means Kindle and your blog are talking, right? That’s cool.

Then it will bring you to this page and you’re going to need to—again, give the specifics about your blogs, you’re going to put in your blog title—so in this case I put in “Daniel Hall Presents”.

Then you put in your blog description to really inspire new people to read your blog.

Top Converting Home Pages (Part 3 of 3) – The “Authority” Site [Template Inside]

The Authority Site Template

This 3-part blog series on the top converting home pages is devoted to helping you choose a website that not only looks good, but actually supports your specific business model.

Not all websites are created equally and finding the right layout can add tens or even hundreds of thousands of dollars to your bottom line, while allowing you to make a bigger impact.

In our first post in this series, I talked about the “list build” site, which is great IF you’re an information marketer or online business owner whose business model is based primarily on selling trainings, group programs, or products. The #1 goal of the “list build” site is to turn a new website visitor into a subscriber to your email list.

On our second post, I revealed the “call me” site, which is best for coaches, consultants, creatives, independent professionals or service providers whose business model is based primarily on 1:1 advice and done-for-you services. The #1 goal of the “call me” site is to inspire a new lead or website visitor to get on the phone with you for a free discovery session.

Our 3rd kind of website is the “authority” site. This site is for you if you’re an author, speaker, media personality, or thought leader whose business model is based on primarily on selling books and ideas, getting paid to speak, or high-end consulting.

The # goal of the “authority” site is position yourself as the #1 authority in your field so you can build a following, attract new opportunities, and command high fees.

Why? Because the most well-known, best-paid leaders and consultants are not just brilliant experts, they’re brilliant marketers who understand how to build and position their value. (Or they’re smart enough to hire someone to brand and position them.)

So what exactly does an “authority” site look like?

First let me share one of our top converting “authority” home page wireframes, so you can get an instant visual, then down below I’ll break it down for you section by section so you know exactly why this wireframe is so powerful.

Top Converting Home Pages (Part 2 of 3) – The “Call Me” Site [Template Inside]

Built with TakeFlightNow.com

This 3-part blog series on the top converting home pages is devoted to helping you choose a website that not only looks good, but actually supports your specific business model.

Not all websites are created equally and finding the right layout can add tens or even hundreds of thousands of dollars to your bottom line, while allowing you to make a bigger impact.

In our first post in this series, I talked about the “list build” site, which is great IF you’re an information marketer or online business owner whose business model is based primarily on selling trainings, information products, group coaching programs, or physical products with a high potential for subscriptions or repeat business. The #1 goal of the “list build” site is to turn a new website visitor into a subscriber to your email list.

Our next kind of website is what I’ve coined the “call me” site.

The “call me” site is for you IF you’re a coach, consultant, creative, independent professional or service provider whose business model is based primarily on 1:1 advice and done-for-you services.

The #1 goal of this site is to inspire a new lead or website visitor to get on the phone with you for a free discovery session.

Why? Because that’s the most effective way to sell your advice and services. When it comes to custom solutions such as 1:1 coaching, consulting or other services, most prospects will need to speak with you before deciding it’s a fit.

If you get really good at enrolling clients, you can inspire 50-80% of your prospects to say YES to working with you.

Now for the big question: what does a call me site look like?

I prefer to teach by example, so I’m including one of our top converting “call me” home page wireframes here. If you scroll down below the image, I’ll break it down for you step-by-step so you know exactly what’s going on and why it’s so effective.

Top Converting Home Pages (Part 1 of 3) – The “List Build” Site [Template Inside]

Top Converting Home Pages - The "List Build" Site

There’s a “to-do” list inside every business owner’s head, and on that list we all have a checkbox labeled “website.”

Trouble is, for many people, this checkbox can be a daunting one to tick.

There are so many buttons, options and choices that it can be tempting to just grab a cheap template or theme-based “one-size-fits-all” site.

Can’t say I blame you.

We’ve all got better things to do than worrying about websites, and smart companies like WordPress and Squarespace make it insanely easy to create a perfectly nice-looking & functional site in just minutes.

So what’s the problem? Well, Dear Reader, here’s the thing…

A template-based, “one-size-fits-all” website is fine if you’re just starting out and you’re desperate to check that box. But it’s not so good if you have a business that relies on the internet to bring in leads and sales every single day.

If you’re in a business where converting just a few percent more can mean thousands if not tens or even hundreds of thousands of dollars to your bottom line OR if you have (or some day want to have) a 6, 7 or 8-figure online business, then you’ve got to dig a little deeper and leave that one-size-fits-all site behind.

NEWSFLASH: Just like there’s more than one kind of business model you can choose from, there are different kinds of websites (that serve different purposes.)

In this new 3-part blog series, I’m going to demystify all this for you by talking about the ONLY 3 kinds of home page layouts you should consider using. PLUS I’ll even give you the exact templates to use to make it even more drop-dead easy for you.

These templates are the 3 best-converting home page layouts that we’ve ever developed in our branding and web agency, working with $50,000+ clients.

[Email Template] How to Deal with Haters and Complainers without Compromising Yourself

Photo Courtesy of Leticia

Can you remember exactly where you were the last time you heard something that changed your life forever?

For me, it was sitting in an audience listening to a lady named Marcia Weider.

She walked on stage and proceeded to give a tour du Force performance full of the energy that only a very small woman can have ;)

And then she came out with a completely unforgettable gem that changed me completely:

“In business you got to toughen your skin and soften your heart.”

I took that in and have been allowing it to guide me in my business ever since.

Courage like this is powerful enough to transform those who witness it.

It’s also strong enough to change the world.

But there’s also a downside…

Photo Courtesy of Leticia
When you open your heart and speak your message, it will threaten those who aren’t yet ready to hear it.

The moment you begin to truly express your heart in your business, you’ll start to get negative, judgmental emails…

What a French Shopkeeper Just Taught Me About Business…

deni-laurence

It was 12:25pm.

Denis could have been hard at work in his little Provencal grocery store.

But instead, his store was shuttered, and he was outside sitting on the bench with his wife, watching life go by.

Looking calm and relaxed, he turned and greeted us as we walked past.

“It’s a beautiful day!” he said cheerfully.

Each day, they open at 8:30am and then go home for lunch by 12:30pm.

And then, if their grandkids aren’t being too cute (and if they feel like it), they re-open again from 3:30-5:30pm.

They work no more than 6 hours a day, 5 days a week.

Sometimes they decide to take an extra day off just because…

Spontaneously shuttering their doors and setting off to visit their daughter or whatever else they feel like doing.

We told them how amazing this was to us, being city folks from a busy-land.

“We work when we want, not when you want..” he replied, his eyes glittering.

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