One of the biggest truisms in business is that there are only 3 ways to make more money: sell more things, more often, to more people. And most people put all their effort on the getting new people part and neglect the most valuable asset in their business: their existing customers.
It’s well-known that it’s easier to sell more to existing customers than it is to get a new customer in the door. The very first step to building deep customer relationships with your audience is to simply deliver what you say you’re going to deliver when you say you’re going to deliver it — and even go above and beyond what you promised. Do just this and you’ll have raving fans for life.
Here are a few of my best ideas for surprising and delighting your customers so they continue to buy from you year after year!