A month ago my good friend Danny Iny of Firepole Marketing asked me the question:
Where did the idea for the Superhero Summits come from?
How do the summits make money?
What are the numbers that you’re doing at this point?
And a bunch of other questions… that have me revealing the exact strategies we used to build the Superhero Summits from the ground up in way that has:
• put our business on the map
• created long-term partnerships with A-list marketers
• generated over 10K opt-ins
• and $100K in profit per event
Listen to the audio above or read the transcripts below…
Danny Iny: Where did the idea for the Superhero Summits come from? There are telesummit type marketing campaigns going on all the time. I get invited to be on them every week if not multiple times a week. It’s always the same script, “I’ve got this great opportunity to invite you to be on this telesummit with a bunch of people you’ve never heard of and you just have to send two solo emails to promote it, but it’s a great opportunity for you.” I’m always like, “Okay, yeah right.” Call a spade a spade. If you’re asking for a favor, you’re asking for a favor but you’ve created this series of summits that are really in their own breed and their own category. They work totally different. They feel totally different. You attract really top talent, people that I am really excited to be on the lineup with. How did you do that?
Marisa Murgatroyd: Well, it’s really interesting. The very first one we did—and now we’re on our fifth summit— was the Video Superhero Summit. A friend of mine actually came up to me and asked if I wanted to produce a Summit with him. He was a video marketer. His name is Matthew Peters and he was a video marketer. We were going to call the Summit something really boring like Video Marketing 2013.
And I said, “Well, I’ve heard summits are kind of a good thing to do and I’m open to the idea of doing the summit but I’m not going to do a summit unless we have a hook.”