Live Your Message

Be the Superhero to Your Tribe™

What You Can Learn from the Most Expensive Branding in the World


This summer Murray and I visited the Boeing Factory and discovered something that really surprised us.

The paint on the side of airplanes can weigh as much as half a ton and eat up serious fuel to fly that extra weight around.

American Airlines recently estimated that minimizing paint across their fleet would save them $19M in annual fuel costs.

Yet companies from Korean Air to budget provider Spirit Airlines know that it’s a solid investment to paint their planes from head to toe with their brand color and logo.

But for many online entrepreneurs, branding & design is at the bottom of their priority list..

They think their content speaks for itself. That the quality of their expertise, products or services will shine through regardless of whether it comes in a pretty package.

They’re wrong.

Exactly What to Talk About (and When) to Build a Loyal Tribe of Repeat Buyers


It’s funny. Every year at around this time, we turn with renewed attention and focus to our business, and try to come up with “new” ways and means to find success.

But the truth is that the principles of success are remarkably simple and never change.

It seems funny to have to say it — and perhaps goes against all the “guru” advice out there — but you can have all the growth and success you want in your business if….

How to Make Great Business Decisions [Excel Template]


One of my favorite business books of all time goes like this:

“Would you tell me, please, which way I ought to go from here?”, Alice asked.

-”That depends a good deal on where you want to go,” said the Cat.

“I don’t much care where…” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

“… so long as I get SOMEWHERE,” Alice added as an explanation.

“Oh, you”re sure to do that,” said the Cat, “if you only walk long enough.”

This important business lesson is from “Alice in Wonderland” by Lewis Carroll (of course!)

And I’m re-printing it for you today for a very important reason.

In business, it’s easy to be like Alice.

It can take far longer to get somewhere because you don’t understand what should go into making a good business decision.

But – making effective, powerful business decisions in 2016 can actually very simple.

Strategic Plan Template for Online Entrepreneurs: How to Make the New Year Count

Sunrise - looking into the future

Each December for the past 4 years, I’ve spent a few hours creating my vision for the new year.

And each year I’ve done this, we’ve at least doubled our business from the previous year. (And one year we even tripled it!)

Every hour I spend planning is literally worth its weight in gold.

In this post I want to share the exact template I use each and every year to clarify my vision and turn it into reality (this really is the “secret santa sauce”.)

The Power of Side Door Coaching


Has anyone in your life ever tried to give you some advice that you just couldn’t receive at the time?

A parent?

A partner?

A well-meaning friend?

A few weeks ago I hosted a Mastermind group for students in our home.

We did 2 solid days of laser coaching and at the end of the first day Donna came up to me and said:

“It’s amazing how people can’t see their own blind spots when they’re so clear to everyone else in the room.”

Introducing Fractal Marketing (Internet Famous Principle #2)

Fractal Marketing

Yesterday I was on the phone with one of our customers.

She had enrolled in 3 of our courses and she had signed up for our Take Flight Now “pro” package, which included visual branding and copywriting.

What she told me at the end of the call is that we had accelerated her process and helped her get to the core of what she was doing in a way that she didn’t have the tools to do on her own. Then she shared that our process seemed so organic and authentic. Previously she had been searching and searching outside of herself for clarity around her business. Our programs helped her go inside to find answers that were true to her.

Elizabeth had what I call a “fractal experience” of our work.

There’s Only One You (Internet Famous Principle #1)

You know me from the internet

3 months ago at Message to Money Live we debuted t-shirts that said “You Know Me From the Internet”.

Everybody in the room wanted one — but we only had enough shirts for our staff.

The inspiration?

This year, for the first time in my life, I’ve started to walk into events and have people come up to me and say…

Your Path to “Internet Famous” Starts Here…


Your path to “Internet Famous” begins with you getting clear on what you’re about. Your big “Why”.

And it continues through you Living Your Message — and being completely, unabashedly, authentically you. Everywhere. Online, and off.

Here’s how this played out for me recently while returning from Canada recently.

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