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10 Best Ways to Surprise and Delight Your Customers So They Buy from You Year After Year

Photo by tetsumo

One of the biggest truisms in business is that there are only 3 ways to make more money: sell more things, more often, to more people. And most people put all their effort on the getting new people part and neglect the most valuable asset in their business: their existing customers.

It’s well-known that it’s easier to sell more to existing customers than it is to get a new customer in the door. The very first step to building deep customer relationships with your audience is to simply deliver what you say you’re going to deliver when you say you’re going to deliver it — and even go above and beyond what you promised. Do just this and you’ll have raving fans for life.

Here are a few of my best ideas for surprising and delighting your customers so they continue to buy from you year after year!

Brand new traffic strategies you’ve never heard of from Don Crowther, Adam Urbanski, Alicia Lyttle & Harlan Kilstein


Welcome to the third and final week of our Traffic Superhero Summit “previews”. And this week we’ve saved the best for last.

Not 3, but 4 of the biggest traffic gurus around all converged for a Google Hangouts face-off today where they each divulged their biggest traffic stategies ideas — what’s working for them right now in their own businesses to generate huge traffic, engagement and sales.

If you think you know what they’re going to talk about – you’re in for a big surprise. :)

6 Simple Market Research Guidelines: How to Crack the Code on What Your Ideal Client Wants

6 Simple Market Research Guidelines

Want the real secret to figuring out what your tribe wants most?

Do just this ONE thing and you’ll never again be stuck for the right words to say, or left wondering if anyone’s really cares about what you’re saying.

There’s no better way to understand your prospects & clients than by doing this one thing. You’ll get to know how they speak and which “stories” they’re telling themselves. You figure out what they’re afraid of, and what they most want in life.

The deep clarity you’ll get from this will form the basis of everything you say, write & do in your business. The insights you’ll gain will change your business forever.

But, naturally, there’s a catch…

Traffic Superheroes Ryan Levesque, Jo Barnes & Nathalie Lussier reveal top “unknown” traffic strategies working right now


Traffic Superhero Summit, the world’s premier online traffic-generation summit begins March 24, and normally, we’d keep the identities of the traffic superheroes a secret until we launch.

This year we decided to turn that around, and instead, we invited them to come and share their biggest and most unknown traffic secrets with you in a special “pre-summit” teaser session.

These guys give away the store here — lots of really useful and immediately implementable traffic and conversion tips, and all in very different areas of generating traffic.

The 30 Day Challenge: Two Case Studies on Doing Challenges to Build Your Tribe & Spark Engagement

photo by Niall Kennedy

I got the idea of doing our first Challenge — the 30-Day Video Challenge — as a lead in to our first Summit, the Video Superhero Summit. I thought it would be a great way to engage my tribe around video and build interest in the Summit, but I never imagined it would create so much buzz.

I had never done anything like the Challenge before and my top blog posts were maxing out at around 50-70 likes and a couple dozen comments. None of them really took off and went viral… until the 30 Day Video Challenge.

This one post got 497 likes, 98 tweets, and 309 comments. But most importantly over 300 people actually chose to join the 30 Day Video Challenge Facebook group and commit to filming themselves once a day for 30 days and posting their videos to the group each day.

But now here’s where it starts to get crazy.

[VIDEO] Here’s How To Tell If You’re Approaching 2014 The “Wrong” Way

Imagine the scene.

It’s New Year’s Day and we were sitting in a random café in Ventura, California kicking the year off with some amazing coffee & pancakes. We were feeling full of possibility, and then the 30-something at the next table says: “I’m glad 2013′s over. I wasn’t really into it. I’m looking forward to 2014. Something good’s going to happen.”

It struck me as funny and Murray and I laughed to ourselves, but then I got to thinking more about what she’d said and I think perhaps she’s looking at the new year the wrong way and it’s a symptom of a deeper issue that many of us have when we find ourselves at the beginning of yet another new year.

My mentor, Brendon Burchard once told me that if you’re going to bring huge change and big results into your life then one of two things needs to happen…

Join the 30 Day “Breakthrough Year” Challenge


Isn’t it insane that 2014 is already just days away?

If you’re anything like me — you’ve got ambitious plans in your head to build your tribe. To start selling your products. To get more clients. Or simply to launch your new business in a huge way.

Your gaze is firmly locked on the future and you’re ready to get to work getting your important message for the world out in a MASSIVE way. I’ve seen that look before.

(And Lord knows I’ve had that look before, many times…)

But sometime between January 1st and February 1st, we always seem to get “derailed”, don’t we?

Your to-do list explodes. Start-of-year fires need to be put out. Life happens.

It’s easy to get pulled off course and pushed off purpose.

Well – here’s what you can do about it *right now* so 2014 turns out different…

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