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The Top 2 Approaches to Taking a Signature Photo for Your Website

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If you are the face and voice of your brand or the key reason why people choose to work with your company, then people need to see you and know what you look like.

You can’t hide behind your work, or bury your photo on the About page of your website.

You have to truly step forward and allow yourself to be seen.

The best signature photos tell a visual story of who you are. They allow your visitors to almost feel like they know, like and trust you in a single glance, paving the way for a deeper level of connection and relationship. And they align with your message, your brand and how you want to show up. There are two primary approaches you can take with your signature photos…

What You Don’t Know Could Hurt You: What You Need to Know About Website Privacy Policy, Terms & Conditions, Disclaimers & More

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Ever thought about your website privacy policy? Could you be sued or held liable if there’s a privacy breach that you had nothing to do with? What about your return policies & disclaimers? Are you leaving your business wide open to be sued?

And what about copyright & trademarks? Your intellectual property is valuable and, most people leave theirs defenseless.

On Sunday, we hosted business lawyer Roger Glovsky during the marathon Your Website in a Weekend workshop and he shared some eye-opening stuff that I had no idea about.

Roger has generously agreed to allow me to share his presentation.

From Reader to Raving Fan: How to Write a Bio or Social Media Profile that Inspires Your Audience to Work with You.

Marisa Murgatroyd Bio

If someone wants to check you out, they’re going to Google your name. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of care into what they say about themselves in all these places. Why? Because it’s really really hard to talk about yourself and people often come up blank. They just don’t know what to say. Here’s the thing: People don’t want a formal resume or bio, they want to see …

15 Subject Lines that Stole My Heart: How to Use Curiosity, Open Loops and Dramatic Tension in Your Marketing

Marisa Murgatroyd & Murray Gray In Love

“hey u” read the email subject line. I opened it. It was from this guy Murray Gray who I had met that weekend at Brendon Burchard’s Experts Academy. The email was bold and charming and it hooked me immediately.

He had done his research – knew who I was and what I liked and how to talk to me in a way that drew me in.

Click through to read some of that email, and check out the 15 of his best subject lines that stole my heart…

How to Be On Top, Online in 2015: 8 Web Conversion Trends That Are Redefining Online Business in 2015

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Blink your eyes three times. 1 second. That’s the amount of time it takes for 10 new websites to hit the internet.

That’s 86,400 new sites each day! Holy Christmas! How do you compete against that?

It’s actually easy when you tap into these 7 new conversion trends I’ve identified. Here they are, starting with The. MOST. Important. One. Of. All.

The one trend to Rule Them All…

Future Proof Your Business: What the City of Sin Can Teach You About Standing Out, Staying Relevant & Not Being Boring

Photo Courtesy of Moyan Brenn

Las Vegas is known as “The City That Reinvents Itself.”

No other city in America is constantly innovating like Vegas.

Almost every year the city brainstorms new ways to keep the visitors coming…

The result: tourism has fueled Las Vegas businesses for decades…

How ELSE would you build a thriving economy in the middle of the desert?

(And how do YOU build a thriving online business in the middle of an economic recession?)

So how EXACTLY does Las Vegas avoid the “been there, done that” syndrome, staying fresh and relevant generation after generation?

Why do the next generation of visitors continue to make the pilgrimage?

And why do first-time visitors return for more?

The answer contains a valuable lesson for online entrepreneurs who want to not only stand out in a crowded market today, but build a sustainable business that’s going to be around in 5 years… Rather than suffer the fate of once-popular tourist destinations like Atlantic City OR the 80% of businesses that fail within 5 years of opening.

You ready for it?

The Imperfectionist’s Manifesto: The Art of Taking Imperfect Action

Photo by OUCHcharley

Perfectionism. It’s like kryptonite for smart people.

Almost 80% of us smarty-pants are perfectionists.

It’s what makes us awesome… and formidable…

And what stops us DEAD in our tracks.

So lost in the details we lose perspective.

It’s one thing to have Big Hairy Audacious Goals (otherwise known as BHAGs)… it’s another thing to set those goals so high they’re impossible to achieve… and to tether our self-worth to mission impossible.

That’s a recipe for depression, stress, anxiety and other health issues. Literally.

Research shows us high-achievers suffer more than the average bear… and we often leave in our wake a trail of broken dreams and broken relationships.

With great gifts, sometimes comes great suffering.

My name is Marisa Murgatroyd and I’m a perfectionist.

They say the first step to recovery is admitting that I can’t control my compulsion towards perfectionism.

So there it is.

How to Find Your Unmistakable Voice in a Marketplace Full of Copycats (What Jackson Pollock Taught Me About Marketing)

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I got up close and squinted. I could make out the figure of a man, pushing his tired horses through a mountain pass on a moonlit night under starry skies. If anything, it looked like it could have been a Van Gogh. Anyone but Jackson Pollock. And then Murray piped up: “Wow! Even someone as unmistakable as Jackson Pollock didn’t start out Jackson Pollock!”

That thought struck me, so that night I dug deeper into Jackson Pollock’s life…

And what I learned has completely shifted the way we market our business.

Jackson Pollock painted “Going West” in 1934. It was a solid work of art that’s still exhibited today, but it could have been painted by any talented artist of his generation… There was nothing about it that screamed Jackson Pollock…

And then, lightning struck.

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