Marisa Murgatroyd 
If you want you to stand out from the crowd, brand positioning is crucial. Your target audience needs to know who you are, how you can help them, and what makes you different from all the competitors out there. Get your brand position right, and you’ll have a big edge on the competition. Get it … Read more
If you have a product, program, service or online course, you NEED to define your target audience. Why? Because specificity sells. The most successful entrepreneurs, whether they’re selling apps or coaching services or online courses, are laser focused – they know the specific audience their product, and its marketing, should target. Not sure where to … Read more
Can you remember exactly where you were the last time you heard something that changed your life forever?
For me, it was sitting in an audience listening to a lady named Marcia Weider.
She walked on stage and proceeded to give a tour du Force performance full of the energy that only a very small woman can have ;)…
And then she came out with a completely unforgettable gem that changed me completely:
“In business you got to toughen your skin and soften your heart.”
I took that in and have been allowing it to guide me in my business ever since.
Courage like this is powerful enough to transform those who witness it.
It’s also strong enough to change the world.
But there’s also a downside…
Photo Courtesy of Leticia
When you open your heart and speak your message, it will threaten those who aren’t yet ready to hear it.
The moment you begin to truly express your heart in your business, you’ll start to get negative, judgmental emails…
In this blog post – more like masterclass – I’m sharing my best-kept secrets to create a remarkable, personal brand that feels like you, inspires respect and spreads like wildfire. I’m giving you all the tools you need feel GOOD about stepping into the spotlight and creating a powerful personal brand that earns you maximum income AND impact.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it … Read more
You’re a teacher at heart, a mentor perhaps, a coach or a consultant. You shine when you’re sharing your expertise and helping others. And you know that if you want to reach more people, it’s time to take your message and your course online. (check out my free guide on creating an online course) But … Read more
You need a membership site. That’s what every one of your peers tells you. Coaches, consultants, authors, healers, and speakers all make extra money with a membership site.
But what kind of membership site should you use?
I started Live Your Message in 2011 and it’s hard to believe that we’ve hit our 10th anniversary (get my top 10 learnings from 10 years launching and growing my business). 10 years is a long time to be online! You may have seen the memes: what happens in an internet second… but what happens … Read more
A few weeks ago, I had the opportunity to get my YouTube channel reviewed by Evan Carmichael.
He has 2.45 million subscribers and gets more daily views than Gary V and Brendon Burchard combined… without spending money on ads.
We’re at the point where melodramatic, in-your-face marketing tactics just aren’t working anymore as online audiences get more and more sophisticated… and mistrust is at an all-time high.
And the way I see it entrepreneurs like you and me have 2 choices:
Choice #1: We can risk annoying the heck out of everyone and stubbornly stick to old marketing methods that are going the way of the Dodo or…
Choice #2: We can embrace a brand, new way of marketing our products, programs and services and remain relevant, congruent and in deep service to our audience. This new way of marketing has to do with creating experiences and it’s where you’re directly engaging your clients and customers so they’re taking action and they get to experience winning with you even before they buy a thing.
These principles will also help you to build that all-important “know, like and trust” factor into your marketing so prospects are not just in their heads but in their hearts… and they want to connect with you and buy from you not just because it makes sense but because it feels good.
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