Scouring the web for ways to grab quality backlinks in 2023?
Tired of the gimmicks, tricks, hacks and rabbit-out-of-a-hat tactics that seem shady or a bit too good to be true?
From creative guest posting to impactful influencer collaborations, this post will show you a dozen white hat strategies proven to earn those coveted backlinks.
Let’s dive right in.
1. Create Exceptional Content
Dazzle your audience with exceptional content.
It sounds boring and overly simplistic, but trust me…
This is the cornerstone of any successful backlink strategy.
Your readers are on a quest for knowledge, and by providing remarkable content, you’re giving them a reason to link to your site.
Understanding Your Audience’s Needs
Before you create any content, put yourself in your audience’s shoes.
What do they yearn for? What problems keep them awake at night? What solutions would make their lives easier?
Once you get this, you’re one step closer to crafting top-notch content.
Remember, value is king, not content for the sake of content.
Nobody links to “okay” content. Give your audience something they can’t find anywhere else.
It could be a novel perspective, a groundbreaking solution or even a comprehensive guide that connects all the dots for them.
Make it Shareable
Turn your content into a chatter-starter.
Whether it’s a game-changing article, a helpful video tutorial or an eye-opening blog post, it should compel people to hit that share button.
Further Reading on Creating Great Content
- The 10 Ingredients of Great Content Writing
- What Does Good Content Actually Look Like (And How Can You Create It)?
- How to Create Content that’s “Better” than Your Competitor’s (Video)
2. Original Research and Data
Let your work do the talking by conducting original research.
Unique data and insights are irresistible to readers and linkers alike, making them the golden geese of backlink strategies.
Unique Insights are Backlink Magnets
Think about it…
If your content brings new insights to light or busts a popular myth, wouldn’t that stir up a conversation? Original research and data can do that.
They’re the unbeaten path that everyone wants to explore and link back to.
Create Original Surveys or Case Studies
No one said you have to be a scientist in a lab coat to conduct original research.
Run a survey with your audience or create case studies based on your experiences. Reveal patterns and trends that others have overlooked.
That’s how you earn those quality backlinks.
Show, Don’t Just Tell
Data visualization is the icing on the cake.
A well-crafted chart or graph not only makes your findings more digestible but also more shareable.
Further Reading on Original Research & Data
- How to Write a Case Study: A Step-by-Step Guide (+ Examples)
- How To Use Statistics Content To Attract High Quality Backlinks
- 13 Tips to Help You Create an Effective Email Survey
3. Infographics and Visual Content
Catch their eye with infographics and visual content.
Their digestibility and shareability make them prime targets for backlinks.
After all, a picture is worth a thousand words, but it’s potentially worth even more links.
Infographics break down complex data into easily digestible visual pieces. They’re fun, they’re easy to understand and they’re incredibly shareable.
It’s like serving up a feast of facts and data that the audience can’t resist linking to.
How to Create Stellar Infographics
It’s not about slapping together a few graphs and calling it an infographic.
The key is to weave a compelling narrative through your visuals. And remember… quality matters.
Make it aesthetically pleasing, and watch the backlinks pour in.
Don’t Underestimate the Power of Visual Content
It’s not just infographics, though.
Videos, slideshows, diagrams — they all serve the same purpose. They deliver information in a format that’s easy to consume and share.
So, diversify your content and the backlinks will follow.
Further Reading on Infographics
- What Is an Infographic? Why They’re Great & How to Create Them
- How to Create an Infographic in Under an Hour [+ Free Templates]
- 12 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)
4. Resource Pages
Make your mark on resource pages.
These are dedicated sections on websites where they link out to content of great value to their audience.
Position your content as a resource and the backlinks will follow.
Unveiling the Power of Resource Pages
Resource pages are like the Internet’s public library. They collect and curate valuable resources on a specific topic for their audience.
Imagine your content, parked there, attracting quality backlinks like bees to honey.
Finding Relevant Resource Pages
Locating these gold mines isn’t rocket science.
Use search operators in Google like “<your topic> + inurl:resources” or “<your keyword> + intitle:resources”.
Getting Your Content on Resource Pages
You’ve found a relevant resource page.
Great! The next step?
Reach out to the website owner. Let them know about your exceptional content and how it could add value to their resource page.
Make your pitch irresistible. Remember, it’s a win-win for both of you.
Further Reading on Resource Page Link Building
5. Broken Link Building
Turn the internet’s frustration into your gain with broken link building.
Here, you’re locating broken links on other websites and suggesting your own content as a replacement.
It’s a win-win: they fix a broken link and you get a backlink.
Turning Broken Links into Opportunities
Here’s the deal:
Websites despise broken links. They’re bad for user experience and worse for SEO.
If you stumble upon a broken link, you’ve found an opportunity. It’s your chance to step in and offer your content as a replacement.
Finding Broken Links
“But where do I find these broken links?” you ask.
There are numerous tools online that do the hunting for you. They find the cracks so you can fill them in.
The Art of Outreach
Once you’ve found a broken link, reach out to the site’s owner or POC.
Politely inform them about the broken link and offer your content as a replacement. It’s all about addressing their problem (a broken link) and providing a solution (your awesome content).
Further Reading on Broken Link Building
- Broken Link Building: What It Is & How to Do It Right
- Broken Link Building: The Complete Guide
- Broken Link Building: What You Need to Know to Get Links
6. Link Roundups
Tap into the potential of link roundups. They are essentially curated lists of great content in a specific field.
If your content is valuable, it could be featured, earning you some quality backlinks.
What are Link Roundups?
Link roundups are blog posts that curate and link to outstanding content on a particular topic.
The better your content, the higher the chance of making the cut.
Finding Link Roundups in Your Niche
To fish for link roundups, hit the Google search bar.
Use search strings like your keyword plus “link roundup” or your topic plus “best of”.
Don’t forget to use different combinations to broaden your search.
Approaching the Roundup Curator
Found a roundup? Excellent.
Now, it’s time to reach out to the curator. Share your exceptional content and explain why it’s a perfect fit for their roundup.
Remember, your content should add value to their roundup.
Further Reading on Link Roundups
- What Is Link Roundup Link Building: The Practical Guide
- How to Build Links and Traffic from Link Roundups
7. Guest Posting
Step onto someone else’s stage with guest posting.
By crafting high-value content for other relevant websites, you’re positioning yourself in front of their audience and making meaningful connections — perfect for creating quality backlinks.
The Power of Guest Posting
Guest posting serves a dual purpose. It not only establishes you as an authority in your niche but also opens a gateway to backlinks.
Finding Guest Posting Opportunities
You’re looking for websites that accept guest posts.
But where do you find them?
Again, Google’s your friend here…
Use search operators like your keyword plus “write for us” or your industry plus “guest post”.
The opportunities are out there. You just have to find them.
Crafting Your Guest Post
Writing your guest post isn’t just about inserting as many backlinks as possible.
It’s about providing value to the host website’s audience.
Make your post engaging, insightful and full of actionable advice. That’s how you get those valuable backlinks.
Further Reading on Guest Posting
- What is Guest Blogging (& How Does it Work)?
- Guest Blogging: The Busy Writer’s No-Fluff Guide
8. Testimonials and Reviews
Harness the power of testimonials and reviews.
Companies love to showcase them, and if you include a link back to your website, it could serve as a quality backlink.
Harnessing the Power of Testimonials and Reviews
Every business loves positive testimonials and reviews. It’s a badge of honor, an endorsement, a seal of trust.
And your kind words could earn you a valuable backlink.
Identifying Opportunities for Testimonials
Start with the tools and services you use and love.
Do they have a testimonial section on their website? That’s your cue.
Offering to write a glowing testimonial could just land you that sought-after backlink.
Crafting a Great Testimonial
Remember, your testimonial should be genuine and meaningful.
Don’t just churn out empty praises. Discuss how the product or service has benefitted you.
Make it real, make it personal.
Further Reading on Testimonials
- Social Proof is in the Pudding: The Right Way to Leverage Testimonials on Your Website
- How to Write a Testimonial: 7 Tips (+ 9 Examples)
9. Collaborate with Influencers
Build bridges with influencers.
Their established authority and extensive reach can significantly boost your exposure, giving your content a higher chance of earning backlinks.
The Magic of Influencer Collaborations
When you collaborate with influencers, you’re tapping into their audience. You’re putting your content in front of a new set of eyes, making backlink opportunities ripe for the picking.
Finding the Right Influencer
Identifying influencers isn’t about chasing the ones with the most followers. It’s about finding those who resonate with your brand and have an engaged audience.
A smaller, engaged audience can be much more valuable than a larger, disinterested one.
Approaching Influencers for Collaboration
When reaching out to an influencer, it’s important to have a clear collaboration idea. Maybe it’s a guest post, an interview or a joint webinar.
Show them how the collaboration can benefit both parties.
Influencer collaborations aren’t just about gaining backlinks, by the way. They’re about building relationships, growing your reach and enhancing your brand’s reputation. Collaborating with the right influencer can open doors to an array of opportunities, backlinks being just one of them.
Further Reading on Influencer Collaboration
- 10 Great Influencer Marketing Examples (& What They Do Well)
- 51 Influencer Marketing Statistics You Should Know
- 10 Influencer Marketing Tools You Should Try
10. Content Syndication
Extend your content’s reach with content syndication.
By sharing your content on other platforms, you’re not just reaching a new audience but also opening doors for backlink opportunities.
The Potential of Content Syndication
Content syndication is the practice of allowing other websites to republish your original content.
It’s like giving your content wings, allowing it to fly far and wide.
How to Syndicate Content
To start with, identify popular industry sites that accept syndicated content. Then, get in touch with them.
It’s as simple as that. Your stellar content could be their next big hit.
But remember, the devil’s in the details. Make sure the syndicating site includes a link back to the original content on your website to secure that valuable backlink.
Walk a tightrope, though.
While content syndication can increase your reach, overdoing it can lead to duplicate content issues. Strike a balance to ensure your SEO health stays robust.
Further Reading on Content Syndication
- Content Syndication: What It Is & How to Do It Successfully
- Content Syndication Basics: Who, What, Where, When, Why & How
11. Build Relationships
In the world of backlinks, relationships are currency.
Foster connections within your industry to unlock potential backlink opportunities. It’s not just about what you know, but also who you know.
Relationships are Gold
Building solid relationships in your industry can result in organic, high-quality backlinks.
When you’ve got strong relationships, your peers are more likely to share your content, recommend your services or collaborate on projects.
These relationships can convert into backlinks in the most natural way possible.
Networking: Your Secret Weapon
Whether it’s attending industry conferences, participating in webinars or being active on social media, every interaction is an opportunity to build relationships.
It’s not always about the hard sell; sometimes, it’s about genuine connection.
Give and Take
Keep in mind that relationship building isn’t a one-way street. Offer value, lend a helping hand and be a good digital citizen.
It’s all part of the game.
Further Reading on Building Relationships
- Relationship Building for Links
- How do you maintain and nurture relationships with high-authority site owners and editors?
12. Social Media Promotion
Fuel your backlink strategy with social media promotion.
It’s about leveraging the reach of these platforms to amplify your content, which can lead to increased backlink opportunities.
Leverage Your Social Networks
Promoting your content on social media is a no-brainer…
It can amplify the reach of your content, catch the eye of industry influencers and spur engagement, all of which can lead to potential backlinks.
Diversify Your Platforms
Don’t limit yourself to just one social media platform.
Each social media channel has a unique audience and vibe, so spread your wings and diversify.
Just remember, different platforms require different strategies. What works on LinkedIn may not work on TikTok.
Join the Conversation
Participate in relevant discussions, answer questions and provide value.
You never know when someone might link to your insightful blog post or informative video.
Make it Shareable
Include social sharing buttons on your content.
The easier you make it for people to share your content, the more likely they are to do it. Every share is a potential backlink opportunity.
Further Reading to Help Your Social Media Promotion Game
- 10 Tips for Creating a Winning Social Media Marketing Strategy
- 16 Social Media Marketing Tools You Need to Know
- How to Play Social Media Roulette and Win: Save Your Time, Money, Energy (and Sanity!) with the Simplest Social Media Strategy. Ever.
Ready to Launch Your Backlink Journey?
It can feel like a roller coaster ride, right? Trying to earn backlinks, always wondering if you’re doing enough.
But take a deep breath…
With this post, you have a dozen tried-and-true, white hat strategies tucked in your SEO arsenal. Each one is a stepping stone toward your link-building success.
Do you have a favorite? Is there a strategy I didn’t cover?
Let me know in a comment below!
But before you go… having a solid strategy can only get you so far… because the key to real and sustained business growth is taking consistent action on the right things.
Which is what I’m sharing in my FREE Workshop >> Unlock the Science of Consistent Action: The Overwhelm-Free Way to Finally Start Building Your Business One Tiny Step at a Time
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