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LYM Daily

Bulletproof Your Business: 3 Marketing Strategies You Need to Know

Change. It’s the only constant in entrepreneurship…

And nothing changes more quickly — or frequently — than online marketing.

That’s why I’m always on the lookout for marketing strategies that are exciting AND effective.

Here are 3 of my favorites…

#1: Forget demographics

Targeting customers based on age or income is SO last century! Top entrepreneurs focus on finding their clients’ passions and interests. They conduct market research with simple online surveys or Q&A sessions with past clients.

#2: Who you are vs what you do 

Clients work with and buy from entrepreneurs they know, like and trust. So, share who you are. Not just what you do.

#3: Get on video

When you see me on camera, you get to make up your mind about me. Good or bad. Let your clients see YOU. You’ll attract people who truly get you and you’ll build a tribe based on trust and loyalty.

Which of these strategies will you try? Or are you going for all 3?

Leave a comment!

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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