Business Strategy

You don’t need an encyclopedic knowledge of small business statistics to succeed as an entrepreneur.  That said, knowing the right stats and strategizing with them in mind can give your business an advantage over your competitors. In this post, you’ll…

Tears were streaming down my face as student after student took the mic and honored me — for a full 52 minutes! They were supposed to be sharing their biggest takeaway, breakthrough or aha from the weekend and instead they…

Want to stop spinning your wheels? Need to get clear on your business strategy so you’ll stop getting trapped in “analysis paralysis”? If you’re tired of getting stuck because you keep doing the wrong thing at the wrong time, you…

If you have a product, program, service or online course, you NEED to define your target audience. Why? Because specificity sells. The most successful entrepreneurs, whether they’re selling apps or coaching services or online courses, are laser focused – they…

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season…

So my husband Murray and I drive by this parked van fairly often and it always makes us laugh…  Can you guess why? Yes, one of those 3 services on the side of the van doesn’t belong… what’s web design…

I’ve hit this revenue ceiling in my business, Marisa and no matter what I do, I can’t seem to break out of it… what do I do?! I get that question from so many of my students. They tell me…

Years ago, I got in touch with a celebrity astrologist. It was right before I married Murray and I wanted to know if we were “astrologically compatible.”  So, I received our astrological charts and a report with all these colors…

Back when I was working at the World Paper in Boston, my editor shot me an unexpected question: “Marisa… are you having fun writing this?” And while I had all kinds of goals and a LOT of drive and I…