Jim Kirwan came to me with a huge message. He had just stepped down as the CEO of TrySports, a successful athletic apparel company in the Tri-State area that specialized in running. He noticed the epidemic not just of obesity but of inactivity in America and wanted to do something about it.
Jim and I worked together to translate his vision into a new brand that we named “Get America Moving,” a rallying call that got him on TV networks across the country. The new brand and website helped him launch his book and products to help people ease into the best shape of their lives, regardless of their age, weight or current fitness level.
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