Skeo

Branding / Web Design / Podcast Design / Consulting

The Brief

Michael Hancox of Skeo Solutions approached us to refresh the branding, positioning and web presence for the environmental consulting company he led.

Their brand presented a few unique challenges: the need to appeal to several very different audiences (including governmental agencies, community coalitions, nonprofits and corporations), the desire to become a thought leader and share best practices with the community, and the need to integrate several different projects under one brand.

Our Solution

We worked with Michael to rebrand the main company from Skeo Solutions to Skeo (they had www.Skeo.com and we wanted to accentuate the value of that URL) and rebrand their podcast from Equal Opportunity Radio (which was preaching to the converted) to Infinite Earth Radio (with broader appeal).

We launched a mini-podcast site that helped them increase their podcast subscriptions and downloads 600%, and we designed a deep company site that included detailed case studies of their work as well as rich resources for the community.

We also created the “Infinite Earth” framework around Skeo’s core teachings to make their philosophy more easily accessible, and added a tagline that gets applause: “transcending finite natural resources with infinite human potential.”

Color Palette

Typography

Long Form Sales Page Design

Always Built with Mobile in Mind

All our websites are designed responsively, ensuring great viewing on mobile and tablet devices.

Michael Hancox, President/CEO

Working with Marisa, Murray, and the whole LYM team has had a hugely positive impact on our business, extending far beyond just the quality of our website and our visual branding. The work that we have done clarifying and consolidating our brand identity has spawned new ideas and partnerships that will allow us to dramatically grow and expand our business and more importantly the positive impact we can have in the world.

Renaming, rebranding, and revamping the website for our podcast – Infinite Earth Radio – supported our efforts to form new partnerships and successfully relaunch the podcast with a 600% increase in audience in the first 8 weeks. The new website is clear and crisp, our brand statement is compelling, and to use the words of our new partner, the visual representation is “stunning”. We simply could not have achieved this success without the folks at LYM.

Working closely with LYM, we are actively working on revamping our larger corporate website and already launching a whole new division based in no small part on the clarity we have achieved around our brand working with LYM. We are very excited about the possibilities that have opened up and we look forward to a long and fruitful relationship with Marisa, Murray, and their team.