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LYM Daily

Could You Use More BITE in Your Marketing?

In honor of Discovery Channel’s Shark Week, I’m asking you this:

Do you need to add more BITE in your marketing?

If you haven’t been seeing enough sales, or if your audience isn’t responding to your message — then the answer is yes.

There’s SO much noise out there that your marketing — including your branding, promotions, and sales copy — MUST stand out.

You can’t be a happy dolphin all the time. You need to be a bold shark.

Get authentic in your marketing messages — even if that means being a little controversial at times.

Wherever possible, share your story. Don’t just talk about your wins. Share your losses. Your struggles. Your pain.

Your audience will get to know the REAL you and this is incredibly important because we buy based on emotion, not just logic.

Effective marketing is powerful. It’s authentic. It’s emotional.

Where can you add more bite into your marketing messages? Leave a comment!

And be sure to like us on Facebook and subscribe to our YouTube channel so you never miss an episode of Live Your Message Daily.

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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