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Entrepreneur Mindset

The $101 Pizza: Creating Unforgettable Moments of Triumph & Celebration in Your Business

It was 4 o’clock in the afternoon of October 25, 2018, the last day of our third annual Experience Product Masterclass launch and I was sitting at my computer watching sales come in over Slack… One. At. A. Time.

At this point in the launch, my work was done. I had…

  • Delivered 3 live webinars…
  • Hosted an epic 5-hour livestream…
  • Rallied our partners…
  • Done 3 cart close Facebook lives…
  • Proofed the final day emails…
  • Designed the new student on boarding experience…

and it was all-hands-on-deck with our customer support and sales teams fielding calls and inquiries…

The launch was in good hands. Now, all that was left was for me to surrender and trust that we had done enough to bring us to our target goal of $1.5M.

Now I’m not the type to sit around watching paint dry and I was getting seriously restless.

Two thoughts tugged at me, “I’ve gotta get outta here before I go nuts.”

And, “what if someone needs me? Is there anything else I can do?”

Thankfully, the first thought won out and I jumped in the car and headed to my favorite boutique… I had to release the pressure valve… and what better way to bring in more money than to spend it?

I spent 2 hours trying on clothes and luxuriating in color, texture and design… as sales kept coming in over Slack. Chatter on the sales team channel reached a fervent pitch as the team rallied into the final 6 hours…

I tried to think back to what I was doing this time last year as we hit our first million-dollar launch and I came up blank. Then I tried to think back two years to our first EPM launch and — again — nothing.

My guess was that I was sitting at my computer nervously watching sales come in on Slack…

And I realized that I had to find a way to punctuate this moment. To celebrate. And ultimately to remember… so I wouldn’t find myself 5 years in the future with 8 launches under my belt and no special moments to remember other than hustle and arithmetic.

After all, people burn out or lose their passion for what they’re doing when one year, one launch, one milestone bleeds into the next and the non-stop pursuit of more leads to more and — at the same time — less, because nothing is ever enough. There’s always the next goal on the horizon and another hill to climb…

But I had worked hard to get there and goddammit I wanted to sit on top of that hill and enjoy the feel of the grass beneath me, gaze up at that blue sky and just watch the clouds drift and gather into all kinds of shapes and visions… I wanted to feel the now. Remember the now. And not just be like an arrow that never reaches its target…

So I asked myself…

“What can I do to make this moment special? What can I do to remember this launch? This milestone? Our first $1.5 million dollar launch?”

And I remembered a restaurant down the street with a pizza called the 24K. It cost $101. The exact opposite of the $95, $97 or $99 price points used in internet marketing. Lol 🙂

And on that pizza? There was mozzarella, white truffle cream, porcini, foie gras, black truffle, fontina and gold leaf.

Yup it was a gold pizza…

And I had never given myself permission to spend $101 on a pizza…

Until now.

I called in the order — one 24K to go — and headed over to pick it up.

The owner came out to meet me because — in his words (cue Italian accent) — “Nobody’s ever ordered my 24K to go before. You’re the first one.” And he slipped me a nice bottle of chianti on the house.

My car filled with the scent of truffles and porcini as I drove the last few blocks home feeling like the $101 was already worth it. Just fetching the pizza was an experience.

Murray was waiting for me and together we destroyed that pizza. Savored every bite. Marvelled over the gold, the edible flowers, the flavors.

We cracked open that bottle of wine and toasted to hitting our targets…

We created a moment that I know I’ll remember one year from now when it comes time to launch EPM again.

We created a moment of “just enough” to punctuate the endless quest for more.

$101 is a small investment to create a memory that will last a lifetime.

I had my entire team read a book called “The Power of Moments” (*highly recommended*) which is all about intentionally creating moments to remember in life and business…

And I’ve become obsessed with creating moments for myself, my team and my tribe…

So tell me, what’s one success you’ve had in your business this year that’s worth celebrating? How can you design a moment of triumph and celebration that you’ll remember and share? Let me know in the comments.

After all, if you’re going to have the juice to fling yourself at your next Everest goal, you gotta savor the pay-off of this hill, this summit, this milestone.

Otherwise business becomes the endless pursuit of more… a pursuit that can leave you by the wayside…

So take a deep breathe, celebrate and create a moment to remember. You deserve it.

Now go out there and Live Your Message!

Love it? Hate it? Let me know...

  1. Liz Gray

    Hi Marisa, Liz here, Murray’s Mum.
    Fast rewind to your wedding day just over five years ago. I was your Celebrant and recall a wonderful occasion.
    It was a celebration of the love of two people surrounded and shared with your community of friends and family.
    When I was a student Celebrant the most profound thing I learnt was the reason why it is so important to punctuate your life with times set aside for celebration.
    It is healthy for us on many levels.

    It acknowledges moving from one stage or level of our life/development to the next.
    It gives us permission for a time of self congratulation no matter how long or fleeting……
    No matter how simple or elaborate.
    It allows us to share our achievements with others if we wish.
    It weaves our tapestry of life into a more varied and colorful fabric……gives it a richness, the patina which is afterall what we all strive for.
    It gives us special moments of happiness, feelings of real achievement and most of all a time for us to express gratitude.

    Knowing this gives us so many reasons to set time aside to celebrate! We owe it to ourselves.

    Reply ·
    1. Marisa Murgatroyd

      Hey Liz! You are a master at creating moments for sure… and I’m so grateful to have Murray in my life and all the moments we’ve been able to create together. He clearly learned something from you! xoxo Marisa

      Reply ·
    2. Susanna Wailes

      Beautiful, Liz. Just beautiful. Thank you for your post. I’m looking forward to weaving so many stunning colours into the tapestry of my life. Thank you Marisa for EMP 2018. It is changing my life for the better, one milestone at a time.

      Reply ·
      1. Marisa Murgatroyd

        SO happy to hear that Susanna 🙂 Thank you for sharing!!

        Reply ·
  2. Bongani Ernest Gubudela

    I like it how do you Start where did you get help .

    Reply ·
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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

What's the Business You're Truly Meant to Build?

You have a purpose here on Earth that you’re supposed to fulfill. And certain people here to serve. Watch this Masterclass to discover the business you're meant to build & how to share it with the world.