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Design, Market & Make $2,000 With Your First Experience Product in the next 8 Weeks

Whatever your industry, niche or stage of business, even if you're starting completely from scratch without ideas or a website.
get started for just $747!

(With 2 further payments of $747. Or a single payment of $1,997)
DON'T TAKE OUR WORD FOR IT...

19 out of 23 people said 'Yes' to Helmut's high-end long-term study program resulting in $46,550 in sales.

Helmut Whitaker
Spiritual Awakener

The first time Steph offered her program "Write Your Book in Paradise" she had sales of $2,997. With the addition of one experience, that jumped more than 6 times to $19,839 for her second event!

Steph Ritz
Writing Coach

I used just one of the Experience Formula ideas and instantly generated $30,000!

Acland Brierty
Restaurateur & Food Tour Guide

The Two "Dirty Little Secrets" of the Information Product Industry That Nobody's Talking About

The most common advice you hear from the gurus is that information products and home study courses are the best way to leverage your time, make money while you sleep and get your ideas and knowledge out to the masses.

Sounds great in theory, but the trouble is that it doesn't exactly work that way. And even if it did at one time, it sure doesn't anymore!

Dirty secret #1: The "Street Value" of Your Information is Now Rapidly Approach... Zero.

2016 will always be known as the year the Interwebs finally hit 1,000,000,000 websites. That's a Billion with a "B", and it's growing by more than 300 million each year. America's Most Elite, Ivy-League Universities have now released their entire course curriculums online at absolutely no charge.

Google and YouTube have become instantly accessible, "finger-tip” available, public libraries containing the equivalent of billions of FREE information products. You've probably heard that 500 hours of video is uploaded to YouTube every single minute.

Think about that for just a minute... 500 hours each minute. That's 30,000 hours of video every hour and 720,000 hours of video uploaded every day!

Google indexes more than 1 Trillion pages every year. And those numbers are rising rapidly...

With all of this available 24/7 to every connected human being, it means that the real world value of information is now practically zero.

Dirty secret #2: Demand for Information Products is Actually Decreasing

Hundreds of thousands of new information products, programs & courses are released every year by entrepreneurs hoping to cash in on the dream of make-money-while-you-sleep (and that number is rising exponentially.)

However, 2015 marks the first year that US demand for information products & home study courses actually decreased by 3%.

In an industry previously accustomed to double and tripling every year, this is the "death blow" that nobody expected.

The reason for this? It's not what you'd suspect...

Information products & home study courses don't actually work (and they never did)

If information actually worked to help people make positive change, Google would have solved all the problems in the world by now. Everyone would be super healthy, happy, rich and fulfilled. We'd all be living in Googletopia.

But we're not.

The bottom line is that the Information Product Industry has sold us on a dream of making easy money selling information when in reality, information by itself ultimately just doesn't help people.

The statistics are black and white clear:

On average, only 3% of people ever complete & get results from the information products and home study courses they purchase

The other 97% of us simply just aren't "wired" to learn by reading and consuming information. We learn in a much different way which I'll talk about in just a moment.

How This Obsession with Selling Information Is Killing Your Business

The most profitable sales in any business are the repeat customers.

You've done all the up-front work to get them in the door. You've paid for the ad, or the referral, or the commission. You've convinced them that you're the one they've been looking for. And the sale happens.

Congratulations!

The "You've got money!" notification arrives, but there isn't much profit there after those initial acquisition costs are subtracted.

Trouble is... when a staggering 97% of people aren't even getting through the product, then the chances of them having results is pretty slim. Which means that chances of a repeat purchase? Nonexistent.

"But Marisa -- I must have TEN TIMES more people than that who get results….

If it's true, then great! (But honestly, if you really took a look at the numbers, you'll probably find that it isn't)

And even if it were true, it still means that only 30% of people are getting results with your information, which still leaves 70% of people behind. I don't know about you, but I'm not OK with that -- because this is a "LOSE-LOSE" situation in my books. Both for my customer, because they still have the same problem they came to me with, and for me, because I lose my opportunity for a happy, repeat customer.

Hi, I'm Marisa Murgatroyd, and My First Information Product… Sucked

I bought into the dream, hook, line & sinker.

I trained with the best. They taught me how to package my best knowledge, offer it for $997, and then sit back while I slept.

Except -- it didn't exactly work out that way.

I put literally thousands of hours and tens of thousands of dollars into creating my product, my launch materials, the webinar, the emails, finding partners. I even paid a well known copywriter $10,000 to write my sales page.

And yes, I made some sales. :)

But... most students immediately got discouraged and abandoned the program part-way through. Many got stuck in "learning" mode. Only a handful ever shifted into "doing" mode.

Even though I continued to sell some version of the course for almost 4 years and did maybe 30 or 40 webinars, only about 580 people ever bought, and the program never had the impact that I dreamed and hoped it would.

I'd put everything into creating that course and it was literally my life's best work up until that point. And to make matters worse, I felt like I'd let a lot of people down.

As you can imagine, this brought me to a critical moment in my business. A moment of both despair and taking a hard look in the mirror. Why wasn't this working for me? Even more to the point, WHAT WAS I DOING WRONG?!

And when I did the math, I was even more despondent --

580 x $997 = $578,260 over 4 years

That may sound like a lot, but when I realized that 97% of them never became repeat customers to another product or service, I realized that:

I'd lost MILLIONS of dollars of potential revenue over that 4 year period


I gotta tell you, in those days, I started to get so used to the feelings of being overworked, underpaid, under-appreciated and powerless to have a bigger impact and make more money at the same time, that I felt ready to just quit.

How 2 "Dead End" Jobs Led to a Critical Insight that Changed Everything

JOB #1: FILMMAKER

I remember it like it was yesterday.

It was 2010, and I was working as a documentary film director in Los Angeles. I had put 3 years of my life into a film series on drug addiction and recovery.

It was a great project and I was really invested in it, but the producers hadn't put too much thought into how they were going to actually market the films and get it out.

They hoped, as many entrepreneurs do, that the market would find them.

And long story short, I think that only about 10 people ever watched the films.

While I was incredibly proud of the work I'd done, I couldn't escape the feeling that I'd just wasted 3 years of my life creating a film that pretty much nobody was ever going to see.

It's funny - years later, I still have hundreds of copies of the DVDs in my house reminding me that it doesn't matter if you have the greatest message in the world if nobody's paying any attention.

Job #2 was for a non-profit in Los Angeles called LAANE.

While I was there, I noticed something interesting: the were really good at getting their ideas out and into people's minds in a really impactful way that grabbed attention powerfully, and most importantly -- got people to take action.

From throwing huge galas to civil disobedience, to creative ways of getting celebrities involved in their cause, like the "Falling Whistles" movement you see to the right, it really was some of the most ingenious ways I'd ever seen for motivating people.

I quickly saw that it was thanks to this skill they'd developed of getting people to take action that they were able to really quickly make huge progress on the political issues that were important to them (compared with the documentary people, who let's just say... weren't.)

I was intrigued.

#2: NON-PROFIT


Why This Discovery Literally
Changed Everything

In a blinding flash of clarity one day, I realized that I'd been running my business like the documentary folks, instead of the non-profit.

The non-profit folks realized that their secret sauce wasn't their information. They knew that they first needed to engage people and grab their attention with an Experience.

Only then could they start to educate.

That's when I realized how everything I'd learned from the experts about selling my information had been working against me from the start.


I'd been taught by the experts and "Gurus" that my "secret sauce" was my information

Even worse, I believed them when they told me that the key to providing value to my customers was to have a big "thud factor" (this is the sound that a LOT of information makes as it hits your customer's doorstep or inbox.)

I realized that I'd never taken the time to engage people first, before trying to educate them, as the non-profit people did so effectively


It was in that moment that I literally fell silent and instantly in my mind, everything just fell into place.

A huge feeling of relief and gratitude washed over me, because I realized that there was nothing wrong with me. There wasn't anything wrong with the information I was putting out into the world.

There was simply something wrong with the approach I was using to put it out there!

I realized that the most beloved, most profitable and most successful products and services… the ones that have viral attention and continued engagement… the ones that convert new buyers in droves... AND the ones that make the most money… are the ones that go above and beyond just selling information…

They go above and beyond offering just another product or service. They're the ones that make experience PART of their core product.

And that's literally what makes all the difference in the world...

I was using an 18th century approach in a 21st century world. I was trying to sell 2D products in a 4D world.

I knew that if my ideas were going to get out there in a massive and profitable way, I had to follow the example of the non-profit.

Humans Learn Best When They're Not Actually Trying to "Learn"

We're all aware (and if we're honest, perhaps a little envious) of how easily children seem to learn new things. Language, skills or abilities. It all seems effortless for them.

In the past, researchers thought it was because young brains are more "plastic" than mature ones -- which means it can more easily and quickly create new neural pathways.

The latest research however, has revealed that our brains remain plastic for far longer than previously thought, giving children no inherent advantage in the game of learning and growing.

So how do they make it look so easy?

They do it in the context of fun & engaging experiences -- otherwise known as "play". Research overwhelmingly shows that your brain is in high learning mode when you're having memorable, fun & engaging experiences.

And what's more, we actively seek and pay good money for these kind of experiences in a range of ways -- like games, movies, TV and the Internet.

"How Does This Apply to Me Selling My Information & Expertise Online for Real Money?"

If we're naturally attracted to fun & engaging experiences, and are willing to pay for them, wouldn't it make sense to figure out how to USE these kinds of experiences to:

Wouldn't that stand out like a beacon in a sea of boring, dry information products, command higher prices and help our customers get better results?

I was intrigued by the idea and wanted to see if it would work, and spent a year creating and refining what I call the "Experience Formula" -- the 10 Core Experiences that are essential if you want to grab attention and engage people in today's world, and then deliver your knowledge and expertise.

Experiences such as Mission, Constant Wins, Feedback Loops, Peak Emotional Experiences and 6 more.


So I tried it out... and What Happened Next Blew the Doors Off What I Thought Was Possible...


I sent an email as an "experiment" to create and sell this new "Experience Product". I needed to see if the ideas would work in MY world, with MY tribe, MY customers.

(As you read, please keep in mind that these results aren't typical. This is the result of my first ever test of incorporating the 10 Core Experiences directly into sales, marketing, product delivery.)

EXPERIENCE SALES & MARKETING PHASE:

  • 5,000 emails sent, 990 people registered ("opt ins") for the webinar
  • 508 watched my presentation live (a 51% attendance rate, well above the industry average of 20-30%)
  • 108 people joined at $497 (a 21% conversion rate, more than double the industry average 5-10%)
  • Immediate total revenue of $53,676 (Not bad for a "test" webinar)

EXPERIENCE DELIVERY PHASE:

(Note: This is where it starts to get REALLY crazy)
  • 83 out of 108 people went through the entire program (that's a 76% completion rate, compared with the industry average of just 3% >> WOW!!)
  • At the end of the course, 28 people bought my next offer (a 34% upsell rate, compared with the industry average of less than 10%)
  • And finally, 6 of those 28 people bought the next premium, $10K-$20K offer (a 21% upsell rate, which brought in a further $79,000 in sales)

FINAL RESULT:

  • Those 990 initial "opt-ins" generated $137,884 in sales, in less than 3 months, in a marketing "test"! (That's $1,277 in generated per "opt-in")
  • Most importantly, I had huge impact on 76% of my customers (instead of the industry average of just 3%)

Word Got Out And My Students
Went Crazy For It!

I knew I was onto something, and bit by bit, I started to share the 10 Core Experiences with people.

And they went CRAZY about the idea!

However, I hesitated to reveal the entire picture at first. I honestly didn't know if my ideas would work in other industries, with different kinds of audiences.

And what's more, at that point all I had was the 10 Core Experiences you see to the right and a head full of ideas of how I could help people implement it.

But I could clearly see how desperately people needed what I had developed.

I could see them getting stuck with their products as I'd gotten stuck.

Feeling like they'd failed because they weren't getting the results and outcomes they wanted. And blaming themselves, instead of the delivery method.

That's when I started thinking about taking my Experience Product approach and creating a Masterclass environment to teach a select few people how to do what I'd done.

We've now created Experience Products and Services in dozens of markets, such as Reiki, Publishing, all kinds of Coaching and Consulting, Education, Careers, Online, Local & Traditional Marketing, Health & Wellness, Personal Productivity, Relationships, Spirituality, Sex, Art, Design, Non-Profits, generating tens of thousands of customers and millions of dollars in sales for myself and my students alike.

"My Situation is Different.
Will This Work For Me?"

My toughest challenge came in the form of a student by the name of Matthew Turton.

Matthew runs Breakthroughs in Learning, an educational therapy company near Toronto, Canada for children and adults with serious learning disabilities.

For almost 20-years they'd been locked into a 1:1 model of therapy that was super effective for their clients but kept their profit margins at less than 10%.

Starting with the 10 Core Experiences, we created a new series of group programs that motivated students to make a huge effort, and their families to provide huge levels of support.

We laid out a crystal clear, detailed and step-by-step 2-year journey to get each participant to their destination by earning Constant Wins along the way so they could gain Unstoppable Momentum and most importantly sustain this over what can be an arduous 2-year long journey dedicated to building up their brain capacity and ensuring the changes they made actually "stuck."

And the result?

People who couldn't previously afford our services now have access, which I'm thrilled about. We're much more profitable too. We increased our net revenue 40% this year from last, which is unheard of in a high-overhead brick and mortar business like ours. I've been able to give my team a 25% raise, and buy a new hours closer to the office so I can spend less time driving and more time with my family.

And it's all thanks to embedding the 10 Core Experiences you'll find on the Experience Formula.

What could adding even just a few Core Experiences mean for YOUR next, or existing product, program, course, coaching package or service offering?

Can you imagine what might be possible if you added ALL 10?

That's When I Knew That I'd
Solved a Big Problem

I now had the confirmation I needed that this was an approach to selling knowledge and expertise and motivating people to take action that would work for virtually every industry, every business and every kind of information, expertise, and teaching style and in every kind of student environment -- online, face-to-face, in a group environment or one-on-one.

There's nothing more gratifying for me as a teacher than seeing our students succeed.

That is the feeling I want for YOU.

And that's when I made the commitment to dig in and build the Experience Product Masterclass, and offer it to you today.


The Revolutionary Idea that Changed Everything

The Blockbuster Video chain used to be the King of worldwide video rental & distribution. You'd have to be over 30 to remember them (sorry). :)

Then one day, a company called Netflix came along and offered a new & more convenient way to rent movies. Blockbuster made fun of them, but within a few short years, shuttered its doors due to the shifting winds of the market.

Experience Products are your chance to buy Netflix stock at rock bottom -- a brand new new way to create products, programs & courses that do more than just give information.

And those still creating "traditional" info products, programs and courses will opening video stores in a Netflix world.

I've designed the Experience Product Masterclass to guide you to designing, marketing and making a minimum of $2,000 from your first Experience Product in 8 weeks.

This means that we work in partnership with you, our students, to create your success. We'll be providing an Experience to help get you from wherever you are (even if you don't have so much as a blog or website yet), to your first lucrative Experience Product.

get started for just $747!

(With 2 further payments of $747. Or a single payment of $1,997)


What's Inside the Experience Product Masterclass


The Experience Product Masterclass is a proven 8-week process for designing, marketing & making $2,000 with your first Experience Product in 8 weeks or less that will convert more prospects into customers, repeat customers and referring customers. No more creating products that just 3% of people get results from.

And it's quick -- just 8 weeks.

One of the core Experience Product philosophies is that you don't need to spend months getting it "just right".

With our help, you design the product fast, get started marketing and earning within just 8 weeks. And then finally deliver your product to a paying audience in a way they'll LOVE.

This is possible for you, even if you don't have an idea for a product or course, and even if you don't have an audience to sell it too.

The Experience Product Masterclass doesn't give you just a few parts -- it gives you everything you'll need.

Take a look at the blueprint below that you'll follow to build your Experience Product.

If this looks a little complex, that's because it is a little complex; and anyone promising you easy, simple, overnight success is downright lying. Don't worry though -- we make it easy for you to make small, regular, step-by-step progress, until you find that you've arrived at your destination.

You'll be surprised how quickly you learn to not just navigate but master this process to create product after product, scaling up to as much growth as you wish.

Before I take you through the curriculum, and everything we're going to be covering together, it's crucial that we circle back around to WHY you're creating Experience Products at a strategic level.


The Experience Product Blueprint


The Experience Product approach provides you with some key strategic advantages in your business and it starts with the first big advantage ...

ADVANTAGE #1: DISRUPT & DOMINATE

Disrupt and dominate your market by standing out in a fresh, new way.

  • You see, one of the benefits of Experience Products is that -- in a world with over one Billion websites and hundreds of thousands of dry, boring information products, you have the ability to instantly and uniquely stand out from everybody else in a matter of seconds through giving people what they really want -- NOT more information, but fun & engaging experiences.
  • This gives you the powerful ability to disrupt the status quo in your industry forever.
  • And since you're creating products more effectively, you're able to get much better results for your clients than pretty much anyone else, even the more established, better known players.
  • This naturally boosts your visibility as the "go to" authority in your field, which
  • Leads to lucrative opportunities such as speaking, interviews, books and so forth.
  • And because you're delivering Experiences that people are excited to pay for, you're able to charge more than others are charging.
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ADVANTAGE #2: MORE REPEAT BUYERS

The second biggest advantage that Experience Products give you is that they massively increase your bottom line profit by bringing you more repeat customers. Why is this so important? Well, repeat business is the "holy grail" of business.

  • Since the cost of acquiring the customer comes out of the first sale for most businesses, repeat sales is where the real profit comes. You make a LOT more profit if someone buys a 2nd time from you.
  • The problem is that when only 3% of people actually consume and get results from information products, programs & courses, it's easy to see why the rate of repeat customers is so low.
  • Experience Products that incorporate the 10 Core Experiences are proven to have a dramatically higher rate of people consuming and getting results from them.
  • This naturally leads to a much higher client happiness rate, which automatically brings people back to buy from you again, and again, and again.
  • In fact, Experience Products are proven to create such a strong bond between you and your customers that your repeat purchase cycle can continue for as long as you have products to offer. The limit on how high your profit can go is completely up to you.
  • Experience Products are literally the most important assets you can create in your business today.
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ADVANTAGE #3: VIRAL MARKETING LOOP

Another massive benefit that Experience Products give you is that they create a powerful Viral Marketing loop in your business that gets your customers marketing for you.

  • Think about it -- when you have more people completing your courses, then more people will get results
  • And the more people get results, the more people they'll tell about their experience -- Not to mention the feedback loops you build into your product to encourage even more sharing.
  • When people love you, buy your stuff and tell their friends about you, you have the rare opportunity to get off the marketing "hamster wheel” you hate, and
  • Focus on what you do best -- serving and giving value to your tribe.

(With 2 further payments of $747. Or a single payment of $1,997)

ADVANTAGE #4: A BUSINESS THAT FEELS FANTASTIC

The next key benefit is that you get to build a business that finally feels fantastic to you ... and your customers.

  • Because Experience Products look different for everyone, this frees you from the shackles of building a business the way someone else says it should look. It's funny how when you give yourself permission to build what makes YOU happy and you know you're getting results for your customers,
  • You naturally start to feel more positive and alive in your business than you ever have been before, which
  • Creates a more fun and engaging business that feels great.
  • And lastly, when you feel great about your business, something amazing happens: it starts to feel great to your ideal clients, customers & students too, which has the natural upward growth spiral of higher customer satisfaction, more customer loyalty, and less stress, which then automatically attracts even more of the people you want.
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ADVANTAGE #5: CONSISTENT PREDICTABLE REVENUE

The next key advantage that Experience Products provide is that it becomes so much easier to bring in consistent predictable revenue.

  • You can add Experience Products into your business like rungs on a ladder, so people ascend from one product to the next... to the next...
  • This is what I call the "Business Growth Trifecta" of getting more people investing more money with you more often because you've made such a big difference in their lives.
  • A student Nicole once made one of the most profound comments I've ever heard: "Give me the experience of knowing success in your area of expertise and you'll have a direct line to my wallet plus I'll spread the word."
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ADVANTAGE #6: IMPACT & LEGACY

And that brings us to the final key advantage of Experience Products: Impact & Legacy.

  • When you tap into the power of Experience Products, you'll know for certain that people are going to want what you create. No more guessing and spending months locked away creating something that the market doesn't want.
  • Thanks to how Experience Products engage and hold attention, you'll be able to help so many more people with what you know and what you have to give. I've proven this in my own business, taking the engagement rate of people completing my programs from just a few percent to the high seventies.
  • This leaves me feeling so incredibly proud because I'm able to touch so many more people, and make a deep, lasting impact in not only their lives, but their family's lives too, for years to come.
  • And finally, because my business is in a much different place financially these days, I'm able to give back to causes that mean something to me personally. Whatever your beliefs, there's nothing more fulfilling and satisfying than being able to contribute and give back in a deeper and deeper way.
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OK - Now that we've covered the 6 strategic advantages of Experience Products, I hope you're fired up to dive into the actual curriculum, starting with 10X Strategy, my process for designing your very own Experience Product so you're 100% sure that you're creating the right product.


MODULE 1: 10x STRATEGY

We call this 10x Strategy because it incorporates all 10 of the Core Experiences in the Experience Formula and, as long as you do it the right way, then at a minimum, you 10x BOTH your sales and your clients' results simultaneously.

  • Before you create ANYTHING, the very first thing we do is make sure that you do in fact have an idea with huge potential. You might start by choosing a mega-niche or broader business category, and then "niche down" as they say to find your lucrative micro-niche by defining as clearly as possible and in as much detail as possible, who you serve and either the specific problems you help them solve or the specific desire you help them fulfill.
  • What kind of Experience Product will you build? Whether it's an online course, program or product; a group coaching program or mastermind; a continuity program or membership site; a live event or virtual event; a software; or any of a dozen other options, we'll help you decide on the right option for you.
  • Stand out instantly, with huge credibility. Online today, you have just 3 seconds to stand out, and we'll help you create a powerful and engaging brand that sends the right signals that positions you as an "A" player.
  • Create your blockbuster product name! The right name matters, a LOT, and inside, you'll find 18 unique templates that will lead you right to the perfect name with huge potential.
  • Your "Win Based Features". How to go beyond a boring "what's in the box" description, and design product features that excite, captivate and inspire your prospect to say "yes".
  • Design a Positive Experience Escalation using the 10 Core Experiences. When you "bake" this into your product's DNA, your customers become willing and even anxious to pay more, consume the material at record rates, get massive results and buy over and over again.
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MODULE 2: 10X Experience Marketing

The most important thing in business and marketing is to use the right strategy at the right time for your business. The reason why so many people fail to sell good products is that they use the wrong strategy at the wrong time. As a result they end up running around in circles, overwhelmed, with no results.

When it comes to marketing, it's easy to get overwhelmed by everything you think you have to do. In this module, I lead you through the only 6 Marketing Campaigns you need to market your Experience Product based on the resources you currently have, that don't require technology, extra team, more money or more time.

  • "Give Them What They Want" Campaign - the only campaign you need to get your phone ringing if you have a new business / don't have a list
  • "Discover What They Want" Campaign - Have your customers sell themselves on working with you! Ideal for new businesses, online course, digital products or physical products, and coaching and consulting businesses
  • "Start with an Experience" Campaign - Get them in the door! Ideal for new businesses, brick-and-mortar, coaching, consulting and service-based businesses
  • "Fast Result" Campaign - A new take on freebies & opt-in gifts! Effective for new businesses, online courses, digital products, physical products, software, coaching, consulting, and service-based businesses
  • "Captive Audience" Campaign - Meet them where they're at! Effective for new businesses, online courses, digital products, physical products, software, coaching, consulting, and service-based businesses
  • "Reverse Webinar Campaign" - Double or triple your sales after the webinar! Effective for more established businesses, online courses, digital products, software, coaching, consulting, and service-based businesses

You'll also learn about Experience Email Campaigns, Experience Videos and Experience Websites.

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MODULE 3: 10x DELIVERY

10X Delivery is when you take your first Experience Product to the world and start earning money from it.

10X Delivery allows you to inspire massive engagement in your products, all the way through to Mission Accomplished, by creating a game your customers are guaranteed to win!

Get this right, and it's easy to turn one-time buyers into raving fans who take fast action, get big results, and spread the word by shouting from the mountaintops, anxious to bring you new customers in the door, allowing you to get off that marketing hamster wheel once and for all.

  • Take an "earn while you learn” approach to growing your business and creating and delivering your products, so you can start bringing in the cash from the word "GO,” before you even finish your product.
  • Learn how to deliver your product for the first time live or live virtually through webinars, teleseminars, workshops, masterminds, case studies, or look-over-your-shoulder demonstrations.
  • Discover my 12 rapid content creation strategies for getting your product done and out fast.
  • Craft an on-boarding experience that engages 100% of your prospects from Moment 1 of Day 1. This is THE MOST IMPORTANT moment in your entire relationship, because it's when your student decides to engage... or not.
  • Integrate the 10 Core Experiences into a positive experience escalation that delivers as many customers as possible to the "end zone."
  • Avoid the negative experience escalation that causes your customers to get stuck, disengage, give up and refund.
  • 10X your revenue by inspiring your customers to continue their journey with you after they complete their first product.
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We Guarantee

We know you've done a lot, and tried a lot, and may have wasted a lot of time and money going down the wrong road.

We get it -- we've been there. That's why our sole focus in the Experience Product Masterclass is to get you to profitability as quickly as possible.

Your Mission is to design, market and make a minimum of $2,000 from your first Experience Product in 8 weeks.

I'll tell you more about that in just a moment, but first I want to be really clear about who should (and who shouldn't!) consider joining this program…


Who the Experience Product
Masterclass Is For...


Who the Experience Product
Masterclass Is Not For...

  • If you're the type of person that's looking for a "get-rich-quick” opportunity without putting in the effort, this is not for you.
  • If your customers take a back seat to your bottom line, then you should stop watching this video, because that's the opposite of what Experience Products are all about.


Now if you're saying to yourself: "That's not me at all. I'm in this for the right reasons -- to bring my message to the world, help a LOT of people, to earn a great living and have fun while I do it...", then keep reading because Experience Products are the best way to do that.

Our "Partnership Approach" With Our Students


Here's the truth... the Experience Product Masterclass isn't a money-making venture for us.

That's because when you sign up for the Experience Product Masterclass, you're a student, not a customer. And you get a coach, not a customer support desk.

We're putting pretty much all of our profits back into providing amazing experiences and coaching for you, to guarantee your success.

That's how serious I am about getting you results. We're both in this together.

We have a "no customer left behind” policy here at Live Your Message.

When you invest in us, we turn around and invest right back in you.

Why? First of all we care about your result.

Second, I'm on a mission to change the way our industry delivers training, information and experiences. Your success is my success.

You'll Work With Your Dedicated Experience Product Success Coach

I've hired, trained and paid for a TEAM of Experience Product Success Coaches -- and when you join the Masterclass you'll be assigned to your own one-on-one coach for the entire duration of the program or until you reach your goal of making your first $2000 from your experience product. This includes:

Unlimited email access

• 2 private 15-minute coaching calls

• Plus 1 hour a week of group open office hours with your coach during the 8-weeks of the program to ask whatever you like!

• We have coaches holding their office hours starting at 6am Pacific and going through 6pm Pacific. That's a 12-hour range, so no matter what your schedule or where you live in the world, you'll be able to have live support.

• We'll be hand-matching you with a coach that works with your schedule and preferences.


Does This Sound Too Good to Be True?


Don't take our word for it… listen to the industry leaders that Marisa has worked with.

"We had Marisa speak at our recent event and she blew everyone away. I don't say that lightly. Not only was my tribe taking furious notes, I was taking notes. Marisa is not only a great speaker, her content and style of training is unique, powerful and gets you moving. She created an experience with video, props and exercises that got our tribe super engaged, and had major breakthroughs with the people she brought up on stage to coach with her."

Ajit Nawalka
Senior Partner, MindValley

"I spoke at Marisa's Message to Money Live event and was amazed by the experience she created for her tribe. She literally pulled together a room of superstars. They walked in on Friday with the usual fears and doubts, and they walked out on Sunday being able to clearly articulate their message and speak it to a room. Rarely have I seen this level of real transformation at a business event."

Natalie Ledwell
Co-Founder, MindMovies

"Marisa is one of the smartest people I know in the online marketing world. But even more important, her company is doing work that is making a measurable impact on millions of people. I'm already a client of hers, but my company plans to double down on the Experience Product methodology. It's that big of an opportunity."

Josh Turner
CEO LinkedSelling

"Marisa gave a live presentation on creating online experience to my team, and they LOVED it! We're definitely going to be applying what Marisa teaches in our business. I believe that Marisa's work is going to be setting the trend for our entire industry. People don't just want more information, they want experiences!"

Bill Baren
Bill Baren Coaching
enrollment
closes in

(With 2 further payments of $747. Or a single payment of $1,997)

How I wasted $50,000 Listening to the wrong people

I invested over $50K in online training programs, coaches and Masterminds, so I could develop my first info product.

I'd

Looking back, I now realize that I inadvertently created a huge Negative Experience Escalation that took most of my customers out of the game before they ever even suited up! Lengthy emails right out of the gate, lots of tasks to do, lots of video to watch. I'd started them on a downward death spiral of overwhelm which inevitably develops into frustration and then procrastination, unfilled expectations, refunds, and no repeat business. What I came to realize is that the "thud” was actually the sound of someone's hopes and dreams dying.

Even though we did a little better with that product than the industry standard, I've never been OK with leaving 90% or more of my customers behind.

Guarantee #1: Design, Market & Make (At Least) $2,000 From Your First Experience Product in 8 Weeks or Less

If you join the Experience Product Masterclass, follow the proven step-by-step process, complete your initial plan as part of module 1 (which your Coach will approve before you begin to execute), implement this plan, and reach out to your dedicated Experience Product Success Coach when you need help, then I personally guarantee that you will achieve these 3 outcomes within 8 weeks.

1. You will have designed and marketed your first Experience Product

2. You will have sold at least 1 unit of your course (and most likely, many more than that)

3. You will have earned -- at a minimum -- US$2,000 from your Experience Product

I guarantee these outcomes, EVEN IF:

  • You don't own a website
  • You don't have an email list
  • You don't have any experience with online business
  • You haven't got a blog
  • You aren't familiar with web technologies
  • You've no idea for your first product when you begin
  • You've too many ideas for your product
  • You've no idea how (or even where ) to get started

Now if, for whatever reason, you don't achieve all 3 of these outcomes, we will personally work with you until you do.

You'll receive as much support as you need until you earn US$2,000 from your Experience Product. We'll support you for years if that's what it takes. Though, in my experience, it won't take you more than 8 weeks.

GUARANTEE #2: Your "Double Your Money Back Guarantee"

If you go through the entire program, watch all the trainings, do all the work, use your coaching calls and email support, ask for help when you need it, take our advice and still don't earn at least $2,000, we'll give you double your money back.


 

enrollment
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(With 2 further payments of $747. Or a single payment of $1,997)

$2,000 Is Just the Minimum

I know that for some of you $2000 doesn't sound like a lot of money… and I want to be clear that $2000 is our minimum goal for you for the 8-weeks of the program.

If you're brand new to business, it's critical to remember, that going from zero to collecting your first dollar is the biggest and most challenging jump you will ever make... even hard than going from $20K -> $100K or $100K -> $500K.

Now, if you're already further along, I encourage you to set higher target and stretch goals for yourself in this program and beyond.

Many of my students have made much more than $2000 and even doubled or even tripled their revenue by applying the principles I'll teach you the Masterclass.

DON'T TAKE OUR WORD FOR IT...

Tinu got her first couple $800/month coaching clients using experience marketing.

Tinuola Awopetu
Career Coach for Women

Kristin broke the glass ceiling for reiki practioners by creating new experience packages that have given her her first 5-figure month beating her last day job as an ad industry exec as the highest-earning-month ever.

Kristin Dwan
Reiki Master & Business Coach for Healers

Matthew increased the profit margins in his brick-and-mortar educational therapy business from 10% to 50% by adding experience products to his offerings.

Matthew Turton
Educational Therapist & Poutine Enthusiast

Of course I do need to be responsible and say that your results may vary.
But even if they do, your minimum outcome is $2,000. Guaranteed.

enrollment
closes in

(With 2 further payments of $747. Or a single payment of $1,997)

And That's Only the Beginning

While designing and marketing your first experience product is undoubtedly a huge accomplishment, the real profit comes in when you create an entire suite of experience products that allows your customers, clients and students to continue to reinvest in you over and over again.

My student Jesse Krieger built a series of escalating offers from an entry level product to a done-for-you service to a yearlong mastermind and took his business from low 6-figures to mid-6-figures plus the royalties he earns each month from the authors he publishes.

He now has a full-fledged experience business that he loves and knows that he'll continue to build for years if not decades to come.

Here's why the Time to Act is Now...

Right now, you're at a crossroads in your business and now is your opportunity to make a decision -- perhaps the most important you've ever made in your business.

Do you keep on doing what you've been doing and keep on getting the same results? Or do you choose to accelerate your path to success by following the proven path that hundreds of people have followed, and receive guidance, coaching and support directly from me and your Experience Product Success Coach.

Now is the time.

There's absolutely no risk here and everything to gain. But you do have to grab your spot before registration closes because we're about to close the doors and get started.

So go ahead and do this right now while it's on your mind and you're still thinking about it.

Okay, I'll leave you with that for now. Simply click on the button below, complete your enrollment form and I'll see you on the inside.

Now go out there and Live Your Message. :)

Yes, Marisa, I'm In!

I'm ready and excited to…

  • Design and market my first experience product in 8-weeks or less.
  • Instantly & uniquely stand out from everybody else who is still creating dry, boring information products.
  • Make a deep, lasting impact in the lives of my customers by helping them get the results they want.
  • Get off the marketing treadmill by creating products that literally start to market themselves.
  • Have more fun and build a business that feels fantastic to me… and my customers.
enrollment
closes in

(With 2 further payments of $747. Or a single payment of $1,997)


Here's what Will Happen Next...

Once you complete your registration you'll get instant access to your very first training module, right there on the confirmation page. No need to dig through emails or log-onto membership sites, my goal is to get you into action from Moment 1 of Day 1.

You're going to get your first win within minutes of clicking the Get Started button... and my goal is to build you up over the next 8-weeks to Unstoppable Momentum.

Your Mission... should you choose to accept it is to create & deliver your 1st Experience Product in 8 weeks or less so you can 10x your Sales and your clients' results, while eliminating the need for marketing almost entirely!

In just 8-weeks from now you're going to look back and realize you've created your first lucrative Experience Product: a lucrative product designed to be effective, fun and engaging for your customers that was actually easier than you ever imagined to create.

Here's Everything You'll Get When You
Join Experience Product Masterclass...

  • 3-Module "Experience” Program

    This is where, together we design, market & earn (at least) $2,000 with your first Experience Product in 8 weeks or less. Marisa will deliver this program live, giving you plenty of opportunities to ask her questions and get her personal support.

  • 8 additional Live Q&A & Laser Coaching Calls with Marisa (Value $10,000)

    As part of the Masterclass, you get access to Marisa personally every single week for a dedicated group laser coaching session. This is your chance to ask Marisa any questions you might have related to your Experience Product or how to apply the training to your unique business.

  • Your own Experience Product Success Coach (Value $3,000)

    Includes a unlimited email access, 1 hour per week of open office hours access to ask whatever you like, plus two private 15-minute calls with your coach to use whenever you wish!

  • 3-hour LIVE Virtual 10x Strategy Lab with Marisa (Value $3,000)

    Get Marisa's personal feedback from your Experience Product outline. Thanks to your work with your Coach, your idea already should be incredibly solid, but Marisa can sometimes add to it to amplify your results even further. So you’ll have lots of eyes on your idea before you go to market!

  • BONUS: Choosing And Validating your Niche (Value $497)

    Many times when you have a new business (or you’re thinking of making a change), you don’t have it all worked out yet. You might have many passions but you just don’t know what the perfect niche or tribe is for you. This ultra-focused training will help you home in FAST on the right product idea for you.

  • BONUS: I'm Powerful (Value $997)

    It’s easy to get stuck in a negative loop of everything that’s not working… and forget everything that’s possible for you right now in this moment. That’s why we're also giving you a series of Breakthrough Interviews & Exercises from some of the top personal dev experts in the world.

  • BONUS: Your Website in a Weekend (Value $1,997)

    An online “weekend training experience” to help you stop wasting money with websites that don’t convert your traffic into buyers... or if you don’t have a website yet, you’ll discover the right way to build it, page by page, from the ground up so you don’t waste time doing it the wrong way.

  • BONUS: 3 Month Account with Heroik (Value $497)

    Build (or makeover) your site with the Experience Website experts

  • BONUS: 1 Complimentary Ticket to Message to Money LIVE (Value $997)

    Your experience product is just the beginning. Once you get the hang of this and start seeing results you’re going to want to expand this out into your entire online business. That’s why we're including a ticket to "Message to Money Live" where you'll discover how to turn your authentic message into a profitable experience business you (and your tribe) will love.

  • BONUS: 18 "How to Name Anything” Templates + My Font & Color Templates (Value $997)

    Get Marisa's entire foundation to build a truly great product brand. You’ll discover her 18 “go to” "Master Naming Templates" when doing $50,000 private branding packages.

  • LAUNCH BONUS: 12 Month Access to Our Private "Experience Business Mastermind" (Value $2,364)

    Exclusive access to a private community of hundreds of entrepreneurs at all levels and stages of building successful businesses with Experience Products. A perfect opportunity to surrounded by other entrepreneurs who are in it with you.

  • LAUNCH BONUS: 2-Day Live Virtual Group Training (with Marisa) to build your Experience Website (Value $4,997)

    Spend 2 full days working virtually with Marisa on your Experience Website with extensive Q&A.

  • LAUNCH BONUS: Behind-the-Scenes Access (Value $4,000)

    Have the experience of being "in it" with us as Marisa creates this program before your eyes. Model her "collaborative content creation" and use it for your own Experience Product. Plus you have the exclusive opportunity to ask Marisa questions at the end of each session. She's has been known to add hundreds of thousands of dollars to people's bottom line in just seconds.

  • TOTAL VALUE: $35,840

    Including 4 Core Package items, 6 Bonuses, 3 Launch-Only Bonuses

Zig Ziglar said, "You can have everything in life you want, if you will just help other people get what they want.

And that's what the Experience Formula is all about… and that's what I want to do for you in the Experience Product Masterclass. I want to help you get what you want with your products and in your business, and I want to help you help your customers get what they want too… because, guess what? That's how we change the world… one small win at a time… you can do this…

Yes, Marisa, I'm In!

I'm ready and excited to…

  • Design and market my first experience product in 8-weeks or less.
  • Instantly & uniquely stand out from everybody else who is still creating dry, boring information products.
  • Make a deep, lasting impact in the lives of my customers by helping them get the results they want.
  • Get off the marketing treadmill by creating products that literally start to market themselves.
  • Have more fun and build a business that feels fantastic to me… and my customers.
enrollment
closes in

Still Got Questions? No Problem - We Love Questions, and We Have Answers

  • "How much time will this take to do?"

  • "Will this work for a service-based business?"

  • "Will this work for physical products?"

  • "Will this work for B2B?"

  • "What if I don't have a business yet?"

  • "Will I need a membership site?"

  • "How is the Experience Product Masterclass different to other programs or courses?"

  • "Is this suitable for beginners?"

  • "Will you help me figure out the pricing strategy for my Experience Product?"

  • "What if it takes me more than 8 weeks to complete the product?"

  • "I'm worried I won't have enough time for this"

  • "You're giving so much value in this program, how are you making money from this?"

  • "Is there a payment plan?"

  • "I live in a rural area and my internet isn't great. Will this be a problem?"

  • "How will this help me with my marketing?"

  • "Do I need a mailing list or traffic?"

  • "I'm just starting out -- will this work for me?"

  • "Do I have to create a course? I'm writing a book. Will this work?"

  • "Can I go faster in this program if I want to?"

  • "How can I promote and make money from my course when it's not even ready yet?"

  • "Is there a 30-day guarantee on this?"

  • "Tell me more about the in-person VIP Experience Product Lab in Los Angeles"

  • "I can't afford it - what should I do?"

  • "What if I need extra help or personal support?"

  • "Is there any more money to spend during this program?"

  • "Does this approach make send for products in the $47-$197 range?

DON'T TAKE OUR WORD FOR IT...

On May 15th, Emily had an idea for a new experience product. Two-weeks later she had 15 people in her 4-week Double Your Inquiries group coaching program earning her $12K in just 6-weeks from scratch with a single great idea that occurred to her one day while out working out.

Emily Fontes
Brand Strategist & Web Designer

Jesse Krieger built a series of escalating offers from an entry level product to a done-for-you service to a yearlong mastermind and took his business from low 6-figures to mid-6-figures plus the royalties he earns each month from the authors he publishes. He now has a full-fledged experience business that he loves and knows that he'll continue to build for years if not decades to come.

Jesse Krieger
Book Marketing & Publishing

Jane finally lined up her energy with her business and her message. And when she found that alignment between who she was and the business she was building, all of a sudden everything started to flow. That allowed her to go from zero products, zero clients and zero income to 8 new clients in just one month.

Jane Guyn
Sex Therapist

What Does the Future Look Like for You? What do You Want To Achieve?

How would your life change if YOU were able to design, market & make at least $2,000 from your 1st Experience Product in 8 weeks or less?

What would that make possible for you, for your family and for your life?

Imagine how you'd spend that extra income, and the type of lifestyle you'd be able to provide your family if you could rinse and repeat those kinds of results over and over again ... and more.

Whatever your picture of success looks like for you, imagine it in as much detail as you can. Imagine having the financial means to create the lifestyle you want to live, to provide for your family and to provide for your tribe as well as the freedom and time to enjoy it.

Not some time in the distant future, but starting right now. Today.

I can't wait to support you in the Experience Product Masterclass.

Marisa

Live Your Message is a business training company specializing in helping online entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their "inner superhero", so they can change the world from their living rooms.