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Cutting-Edge Web

Expand Your Blog Topic Universe With 2 Simple Google Search Tools

Photo by Hebi B.

Sometimes I’m just not as creative as I’d like to be. As much as I love brainstorming and generating lists of all the things I want to blog about, sometimes I draw a blank or don’t feel like writing from my list. Those days when I want to write something fresh or turbo charge my brain power, I open Google. Not to surf or distract myself, but to get a different perspective.

Google looks so simple that it’s easy to overlook the built-in tools that allow you to expand and refine your searches right from your browser window.

Two of my favorite Google search tools are “Related Searches” and “Something Different.” They each open the universe of possibilities in different ways.

Google’s Something Different feature simply pulls a few words or concepts that are in the “same category as your original search.” When I search for “business blogging,” it shows corporate blogging, article marketing, social media, viral marketing, and podcasting, which are all ways to market your business online. Or when I search for “watermelon,” I get strawberry, pineapple, cantaloupe, cucumber and mango.

Sometimes this simple list of alternatives is enough to remind me that there are other options and inspire me to try something new. If I’m bored with what I’m writing about or just not feeling it that day, chances are you will be too. And boring is definitely not one of my core business attributes.

The second tool and my personal favorite is Google’s Related Searches, which allows you to “delve deeper into your original search” or “drill-down into a specific subject.” So if I know I want to write about business blogging, but don’t know exactly what I want to focus on, this tool can help me narrow down my options and choose a nice bite-sized blog topic.

Simply type in your search term, then click on the Related Searches button in the left column and…. Voila. Your world just opened a little and chances are there are keyword phrases on this list that you never would have thought of. You can now explore any of these related terms, then click “More like this” to update your related search list and go even deeper.


With so many powerful free tools out there, there’s really no excuse not to blog. If you don’t know what to write about or you’re tired of talking about the same thing over and over again, there’s always Google. It’s so easy, it almost feels like cheating. But that’s OK.

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  1. No'a Winter Lazerus

    This Google post is really good to understand, I use the net professionally all the time and had no idea about this. Thanks. Your Site offers such great cutting edge ways to cut through so much confusion and noise in the traffic jams of web use than are becoming more dense and complex. This site is a real ‘breath of fresh air”. It’s great to have a bottom line I can trust for guidance and help and one that is never “heavy handed”.
    Thanks again for the info on ways to use Google that I had no knowledge of.

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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