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Personal Branding

7‌ ‌Facebook‌ ‌Alternatives‌ ‌to‌ ‌Take‌ ‌for‌ ‌a‌ ‌Spin‌ ‌in‌ ‌2022‌

Facebook’s been in a lot of hot water the last few years. From privacy concerns, data leaks and inflammatory content to the monetization of your personal data, there are a lot of reasons why you might consider finally breaking up with the social giant and seeking a Facebook alternative. 

So, if you’re in that boat, I’ve found seven social networks you might take a closer look at.

Now, none of these are a direct replacement for Facebook, but one – or several of them – might be a great fit for you and your business. 

Let’s dive into each of these seven Facebook alternatives you could try in 2022 (and beyond).

1. Diaspora

Diaspora’s tagline is “The online social world where you are in control.” Diaspora was one of the first decentralized social media sites and is an open-source social media network. 

What does that mean? Well, basically you control your data. Instead of your data being collected and stored by the service provider in a central location, where it’s vulnerable to theft, you can choose the server (pod) that stores your data. Choosing a pod based on its location is common. Pods closest to you will probably have faster response times, but you might elect to choose a pod located in a country with stringent policies on data privacy.

If you have the technical expertise, you can even start and host your own pod so your data remains completely under your control.

Pros of Diaspora

Similar to Facebook, you can post status updates, share photos and videos, and comment on other users’ posts.

Signing up is very easy and you can sign up for an anonymous account.

You can maintain full control of your data, assuming you have the technical know-how to build and host your own pod. And if not, you still control where your data is collected and stored.

Cons of Diaspora

While Diaspora has a simple layout, it’s also very dated.

The concept of selecting a pod to join might be overwhelming, especially if you’re not familiar with decentralized social media networks.

Who Should Use Diaspora?

Diaspora is a good Facebook alternative if you want to control where your data is stored or you want a social media account where you can be anonymous. 

2. WT.Social

WT.Social is WikiTribune Social, a spinoff of WikiTribune, the now-defunct curated news website. 

WT.Social was created by Wikipedia co-founder Jimmy Wales. They claim to be “the non-toxic social network” and their primary focus is on news topics.

WT.Social users build their feed by choosing subwikis to follow. Subwikis are discussion threads around various subjects. Readers respond to the posted opinions, links, articles, etc. via the comment section. Followers can also upvote threads they find interesting.

Pros of WT. Social

Your data is never collected or sold.

There are no ads or algorithms on WT.Social that decide what shows up in your feed. You only see the content you subscribe to.

WT.Social takes a “hard stance against misleading content.” Posts with misinformation can be deleted and WT.Social will remove members who violate the terms by repeatedly posting questionable content.

Cons of WT.Social

WT.Social lacks Facebook features like groups and events.

If you make a post and don’t change the default post setting from Collaborative to Individual, other posters can and will change your post, especially if they feel it has misleading or false information. All changes are tracked and the post can be reverted to its original format if changes are not accurate or beneficial.

Who Should Use WT.Social?

You might enjoy WT.Social as a Facebook alternative if you’re looking for an ad-free source for following and discussing trending news topics.

3. Nextdoor

Nextdoor is an app and private social network that connects you with your neighbors and neighboring communities.

When people are searching for a lost dog, they head to Nextdoor to ask their neighbors for help. When someone needs a reputable plumber, they ask their neighbors on Nextdoor for recommendations. When someone needs to borrow a ladder to clean their gutters, Nextdoor connects them with a neighbor who has a ladder to loan.

Pros of Nextdoor

You can connect with your neighbors while never leaving your house.

It’s a great way to find out about highly recommended services, restaurants, neighborhood stores and other small businesses in your community.

It’s very easy to sign up and get started.

Cons of Nextdoor

It connects you with your neighbors. Sometimes you’d rather not associate with your neighbors and their complaints. We’ve probably all had a bad or overly nosy neighbor at some point in time 🙂

Just like with any social media network, disputes are bound to happen. But in this case, the dispute might literally be in your own backyard.

While you don’t have to give your specific house number, Nextdoor requires you to list the street you live on and use your real name. That might be information potential users are uncomfortable disclosing and could lead to harassment.

Who Should Use Nextdoor?

If you are new to a neighborhood and your new neighbors are active, you’ll appreciate the inside scoop on the best restaurants, service-based businesses and which teens are available for babysitting gigs. It’s also a good Facebook alternative if you’re an established resident who wants to be tuned in to what’s happening locally.

4. Twitter

Twitter may have fewer registered users than Facebook, but Twitter is hard to beat for late-breaking news from around the world. And when Instagram and Facebook aren’t working, how do you find out if they’re down for everyone? You check Twitter.

With a 280-character limit, Twitter users need to be succinct writers, but that same character limit makes Twitter an easy platform to scan during your downtime.

Pros of Twitter

It’s easy to create an account and start following others.

It’s a reliable source of breaking news events, though details may be incorrect.

Being active on Twitter gives you the ability to connect with people in the media like journalists, bloggers and editors.

Cons of Twitter

Trending topics are often more gossipy, less newsworthy.

It has never taken off as a network for connecting with friends and family members.

Twitter moves quickly and new tweets pop up relentlessly. It can feel overwhelming if you are trying to keep up. You should expect to miss some tweets. Most businesses account for this and post about sales and special events multiple times, so you shouldn’t worry about missing out.

Who Should Use Twitter?

Twitter is a great platform for you if you have an avid interest in current news events and politics.

If you’re a professional who wants to connect with people in publishing or journalism circles, bloggers or thought leaders, Twitter is a fantastic resource. 

It’s also a great Facebook alternative if your favorite celebrities, athletes or personalities are active there. Many of them willingly interact with their fans on Twitter. 

5. YouTube

YouTube is a free video sharing website. You can make videos and upload them for other YouTubers to watch. Or you’ll find endless entertainment and education in watching videos created by other users. 

YouTube is widely popular for music videos, comedy, cooking, how-to guides and more. Over 500 hours of video are uploaded to YouTube every day.

Pros of YouTube

YouTube is one of the most popular websites on Planet Earth. In fact, it’s the number two search engine on the internet. So there are a vast variety of videos you can watch. 

YouTube is perfect for DIY projects and other activities where a video tutorial is useful.

Because there’s a wide variety of content, you can learn how to do almost anything. You can find makeup tutorials, exercise videos, home improvement and DIY tutorials, cooking and baking how-tos, even clean-with-me videos.

You’re only limited by your imagination.

And if you’re looking for videos on starting and building a business, online course creation, marketing or entrepreneur mindset, check out our channel 🙂

Cons of YouTube

Cyberbullying and harassment can be problematic in the comment section of YouTube videos. You can limit it by turning off the comment section of any video you post.

There is a lot of video content that most would consider inappropriate for children.

Who Should Use YouTube?

YouTube is a perfect Facebook alternative for you if you enjoy watching video content for information or for entertainment. 

YouTube is also good if you want to practice your video-making skills or you simply enjoy creating video content. 

6. Reddit

Reddit is a social platform with a vast range of forums called subreddits. Reddit bills itself as “The front page of the internet.”

Reddit users can connect on the subreddits and discuss a very wide variety of topics. Every subject you can imagine is covered — politics, sports, business, music, humor, memes, cooking, technology, comics, books and more. 

No topic is too niche or too small. For example, there is a Reddit subforum dedicated to the visual pleasures of unstirred paint.

Pros of Reddit

Reddit is an established network with millions of users, so you can chat with anyone about any topic imaginable.

It’s easy to sign up as a user and join the conversations. And you can register as a user without using your real name.

Reddit’s audience is very diverse, so you can have a lot of thoughtful, eye-opening conversations you might not have on a more insular network.

Cons of Reddit

Each subforum has its own ambiance and etiquette. What works on one subreddit will fall flat on another. To avoid ruffling any feathers, spend some time observing the norms of the group before you jump into the conversations. 

Reddit doesn’t have a way to carry on one-on-one or private conversations.

The Reddit formatting is not user-friendly. It’s difficult to follow some of the individual threads on a post. And the search function doesn’t work very well.

Who Should Use Reddit?

Because Reddit users tend to be blunt, Reddit is the best Facebook alternative if you have a thick skin and are willing to “read the room” and learn the nuances of each subreddit before you jump into the discussion.

7. LinkedIn

LinkedIn is the largest social network for business professionals focused on career development. Its purpose is to help people make connections in their industry so they can build their professional networks.

With LinkedIn, you can find internships, search for jobs, build a resume, acquire new skills or network with other professionals in your industry.

Pros of LinkedIn

LinkedIn is a great platform for job seekers because it offers many resources for finding employment.

LinkedIn members are highly-engaged professionals who are there for the same networking opportunities you are, so community building and networking are both expected and encouraged.

LinkedIn Learning is an educational subscription available on LinkedIn where you can learn new business, technology and creative skills from LinkedIn experts. When you complete a course, you can add that course to your LinkedIn profile, signaling your knowledge to prospective employers.

Cons of LinkedIn

LinkedIn is for professional networking only. It is not an appropriate platform for communicating with friends and family. 

There is a learning curve to using the LinkedIn platform. Signing up and connecting with others can be a confusing process.

Many of LinkedIn’s networking features are available only to paid users.

Also, the platform has kind of become overrun with insincere, “salesy” posts. If interested, you can check out my list of alternatives to LinkedIn here.

Who Should Use LinkedIn?

LinkedIn is a great networking option if you want to connect with other like-minded professionals or entrepreneurs. It’s also a handy resource if you want to use LinkedIn Learning to build new business or professional development skills.

Are You Ready to Explore Facebook Alternatives?

There is no disputing that Facebook is the king of social media platforms. And there are numerous benefits to using Facebook — It’s familiar to everyone, it’s simple to use and it makes keeping in touch with far-flung family and friends easy.

While none of these social media networks are a direct replacement for everything Facebook offers, many of them have features that make them suitable alternatives. It’s just a matter of finding those networks that fit your personal needs and style.

And if you’re considering using social media to establish your personal brand, you need to first make sure you’ve got a solid strategy in place and a message that truly connects with your ideal students, customers and clients.

Do you have a favorite Facebook alternative? Tell me about it in the comments!

And if you haven’t yet, join 50,000+ entrepreneurs & get my BEST tips & trainings delivered to your inbox each week. And if you are already a member of our list — and love the content we send each week — share us with your friends. Appreciate it 🙂

 

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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