How to Create a Unique Branded Event: Lessons from Video Superhero Summit (Tea Time Video Chat)

There’s a reason why telesummits are all the rage…

Done right, you can explode your list and instantly position yourself as a leading authority… all with just a few months of your time.

The Challenge is producing an event that attracts top presenters and gets “butts in seats” as they say.

After all, there are new telesummits being announced almost every week and very few of them dare to stand out. Most are cookie-cutter affairs that barely get noticed… Most people take for granted their audience’s time and attention. But time and attention is the most limited commodity there is. It’s finite. And there’s nothing anyone can do to add another hour to the day.

So before you create that telesummit, you have to pass the “so what?” test. Why should I care? Why should I participate? Why should I attend?

It’s not about how many speakers you have lined up or how many days of content you provide, it’s about the unique branded experience you’re creating for your audience that they can’t get anywhere else. It’s the compelling reason why someone should give you 60-90 minutes of their time, not just once, but every day of your Summit.

In our second edition of “Tea Time with Marisa & Deb,” we give you the full scoop on how we made the Video Superhero Summit such a huge success and the hard lessons we learned along the way.

Leave a comment below and let us know if there’s anyone or anything you’d like us to feature in our ongoing Superhero Summit trainings or during Social Media Superhero Summit in November. Also let us know if there’s anything you’d like Deb and I to cover in our next Tea Time video chat.

Click here to hear the invite we sent to Don Crowther: