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LYM Daily

If You Don’t Do This in Your Research, You Could Drive Your Business into the Ground

Most business coaches and internet marketing experts will tell you that if you want to create products, services and programs that sell, you must connect with your audience…

You must identify their problems through market research.

For online business owners and solopreneurs this is about learning your client’s wants and needs with online surveys via email, in Facebook groups or other communities.

You need to listen to your audience

This is true… up to a point.

What most experts fail to tell you is that it’s not enough to just listen…

You must listen to the right people.

Otherwise, you might risk driving your business into the ground – R.I.P!

There are just 3 camps or groups of people who are qualified to give you meaningful feedback in your research:

  1. Your ideal clients
  2. People who have substantial knowledge or experience with your ideal clients
  3. And people you’re paying for advice like a business coach.

Who have you been asking for feedback and input? Have you been listening to the right people?

Leave a comment!

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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