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LYM Daily

If You Want to Build a Profitable, Purposeful Business, Don’t Break this Marketing Rule

Digital marketing… it’s one of my superpowers!

I’ve helped hundreds of entrepreneurs build 6 and 7-figure businesses, and I’ve developed a set of marketing rules that ALWAYS produce great results.

Every one of these rules is essential but if you ask me to pick the most important rule of all, it’s this:

Don’t design information products… design experiences.

There’s more free information out there today than ever before and so information alone carries very little value.

Your clients and customers don’t need more information… they need experiences that give them the results they’re looking for.

So, build products and programs that go beyond information.

Include experiences like leaderboards, quizzes and community that help your students absorb, remember and — most importantly — take action on what they learn.

Crafting experiences is not just sharing information…

It’s how you serve your clients at the highest level.

It’s how you establish your reputation and your expertise…

It’s how you build a profitable, purposeful business that makes a real difference in people’s lives.

How can you include a transformational experience in your next product, program or offer?  

Leave a comment!

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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