LYM Daily

Include These Universal “Drivers” and Your Products and Programs Will Pretty Much Sell Themselves

You spend weeks — even months — creating your products and programs and you KNOW they’re good… maybe even great.

But your sales numbers are SUPER low. What gives?

No matter how amazing your product, people will ignore it if it’s missing key universal drivers that motivate them to buy.

To get them reaching for their wallets, at least ONE of these 8 key drivers should be part of your sales and marketing messages. Share how your product can help people:

  1. Save time
  2. Save or make money
  3. Feel safe
  4. Become famous or successful
  5. Increase happiness
  6. Find love or community
  7. Improve health
  8. Look great

Let’s have some fun!

Think of these 3 products and services:

  1. Spanx
  2. Adult coloring books
  3. Tinder

Which universal drivers do each of these satisfy?

Share your answers in the comments. I’ll check back in soon!

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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