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Info Product Revolution: How to Go Beyond Training & Create Experiences that Change Your Customers’ Lives

Photo by StartupStockPhotos

Gina Hiatt, founder of Finish Agent, recently interviewed me for her Group Coaching Megasummit.

In this interview, I share the secrets behind how I’ve created such a deep sense of community in my group programs. If you’ve ever felt like your products or trainings are falling on deaf ears or that your customers aren’t stepping into action and implementing the strategies you teach them, then you’re going to want to listen to this interview.

I really believe that that my role as a coach and a trainer is to create the conditions in which transformation can happen.

Very few people change their lives because of information they read in a book somewhere. Research shows that most people act from emotions, not logic.

When you design your programs in a way that transcends information, transcends intellect, and creates a real world experience and community, you’ll not just change your customers’ lives, you’ll win fans for life.

Check out the interview here:

[audiojs url=”/audio/MMurgatroyd-GroupTele-2013-F.mp3″] [popup name=”info-product-revolution”]Download the FREE companion resources (transcript, MP3 audio, 2x-speed MP3 audio, kindle book)


The Group Coaching Megasummit is now over, but you can still register for the free gift and grab the replays.

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

What's the Business You're Truly Meant to Build?

You have a purpose here on Earth that you’re supposed to fulfill. And certain people here to serve. Watch this Masterclass to discover the business you're meant to build & how to share it with the world.