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LYM Daily

One Copy Rule to Rule Them All

You don’t need magic to write good copy…although you might feel like you do!

And it’s so confusing with so many copy rules and “dos” and don’ts.”

But I’m going to make things easy. I’m giving you the ONE copy rule that rules them all. Break this, and the other rules don’t work.

Here it is:

If you wouldn’t say it, PLEASE don’t write it!

You wouldn’t say: Please revert.

You WOULD say: Hope to hear back from you!

You wouldn’t say: I need you to provide your opinion

You WOULD say: I’d love to know what you think

The BIG secret behind great copy is it’s conversational AND it gets your message across.

So, if you’re struggling to write for your business, you’re trying way too hard. Write like you speak and the words will flow.

Now find a couple of lines of copy you wrote for your business. Can you make it more conversational? Share in the comments!

And be sure to like us on Facebook and subscribe to our YouTube channel so you never miss an episode of Live Your Message Daily.

If you know someone who’ll enjoy this, hit the share button. Pass it on. Share the love.

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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