If you do something a little out of the ordinary, something people don’t usually “get” right away, then you could be losing a TON of people when they visit your site.

You can’t just assume they’re going to spend the time on your site to work out what you do, and trying to educate them in text can be a challenge, especially considering how little time most people have.

But the right video can do the educational “heavy lifting” for you, and introduce people to your “world” in a way that makes sense to them, and keeps them in your world for (initially) minutes (and ultimately, years) longer.

Getting the first impression right matters. A lot.

A “Big Idea” Video is all about helping new visitors to your site not just understand your Big Idea, but fall in love with it, and see how it can transform their lives, like it’s transformed yours.

You can do this a number of ways.

One way is by so clearly painting a picture or articulating a situation that they can see themselves in your words. You’re showing that you understand them (or at least this particular situation) almost better than they understand themselves… and when you can do that, they automatically assume you have the answer.

Why?  Because most people aren’t able to put their finger on the specific problem or desire they have. They live in a state of generalized pain or longing. They know something’s not right, but they’re not sure what it is… and when you can specifically describe that problem or desire, you’re implying a path forward. A solution.

My Mastery student Mellissa Seaman does that with her video.

The videos I’m sharing in this series were creating over a 5-day Personal Branding Workshop I facilitated with my highest-level Mastery students.

Together we scripted and workshopped the videos, as well as storyboarded them and planned at everything from location to clothing.

Now the second way you can educate people about your Big Idea is by sharing your personal story of how you discovered this idea and the difference it made for you in your life… and why you decided to share this idea with others.

My student Isabelle Morton of GEMFormulas took that approach:

Isabelle’s video is a fusion of the “Story” Video and the “Big Idea” Video. Many of the approaches I’m sharing in this Perfect Home Page Video series can be used in combination with each other. For example, you may blend the Credibility Video with the I Believe Video (coming soon). Or the Belief Video with the Story Video.

Get creative and really think about how to best represent your business or personal brand on your home page.

Let me know in the chat what resonated with you about this approach.

Now here are the scripts, so you can study them closer…

Mellissa’s Script:

Hey you. Yes you. You’re a channel of genius.  OK – Hear me out now…  I bet you’ve had those moments – where a great idea just downloads out of nowhere. Maybe you’re in the shower. Maybe you’re looking at a gorgeous view. Maybe you’re just standing there washing dishes in the most normal of all moments, and you get the big AHA that has you running for a pen, or wanting to tell your best friend that something just came THROUGH you. I call that your Genius, channeling through you.

It’s a magical moment. (sigh) and for some of us who are visionaries, innovators, designers, and generally creative leaders… We COUNT on those moments.  We even get PAID for those great ideas.  So what happens if you can’t create those A-ha moments on demand?   Hm…

What about when you’re stuck in an office under florescent lights, working towards deadlines, drinking coffee in meeting after meeting after meeting?  What about those days when you feel your CREATIVITY is dying… It’s like you’re on the verge of Creative Death

Hmmm. Meanwhile, you’re looking around at the world, and realizing that you need to be more creative now than ever.

This world needs new solutions. And you’re an innovator.

• What if you could open up to download your best ideas at will without having to wait for the A-ha moment to catch you by surprise?
• What if you could have the best of both worlds – the invisible realm of ideas and meaning, and the tangible world of business and impact?
• What if I told you that by identifying what kind of genius you are, you could open to your best ideas, your highest purpose, and actually become Genius Incarnate?

Find out what kind of Genius you are NOW.  It takes only 5 minutes.  Press the Button.

Isabelle’s Script:

Have you ever had an experience that changed your life, I mean really shifted where you thought you were headed? I did. Actually I’ve had two. The first one got me into healing gemstones, the second one got me back into them after fourteen years of denying my gifts. My lesson? You can’t hide from your destiny.

I have a unique relationship with healing gemstones. Some call me a gemstone savant. Yet, I was also born with a healthy dose of skepticism. I like to think I walk a balance between science and woo.

Here’s why I think I’m uniquely qualified to bring out Gemstone Therapy. Because in 2005, medical doctors saved my life when I got a heart transplant. But the quality of my life now, IS as good as it is, because of alternative medicine.

I believe you need to see a medical professional when you need one. But you also have to take care of the things they can’t take care of, using whatever alternative modalities work best for you.  You’ve got to take care of your body and your energies.

I believe your body knows how to heal. Give it the resources it needs to do that and it will. I also believe gemstones can provide many of those resources.  Finally, I believe that working with healing diamonds and gemstones can lead you to optimal health. But optimal health does not mean freedom from pain, illness, or injury. Optimal health means your body has the ability to respond to pain, illness, and injury quickly, intelligently, and successfully.

My name is Isabelle Morton, I’m the founder of GEMFormulas and the Gemstone Therapy Institute.  If you’d like to read about how my heart transplant and near death experience gave me the courage to share Gemstone Therapy with the world, check out my book, Accepting Destiny. You can get it by clicking the button below.

People tell me that reading Accepting Destiny has inspired them on their journey to greater health. May it do the same for you.
You can find out more about Mastery here.

P.S. Don’t forget to let me know in the comments what resonated about these videos and what ideas you’re going to bring into your own videos.