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LYM Daily

Possibly the Most Powerful Word in the Art of Persuasion…

Harvard Psychology professor, Ellen Langer discovered something fascinating about human behavior…

You’re FAR more likely get what you want if you explain WHY you want it.

Langer’s researchers approached groups queueing up to use a copier and asked, “Can I cut to the front of the line, please?”…

Only 60% of those in line, agreed.

But when researchers said, “Can I cut to the front because I want to make copies,” 93% were happy to say yes.

The word “because” followed by a reason — any reason — triggered a positive response.

Let me ask you: how often do you give up after you’ve been turned down once?

The next time you ask for something and you don’t get it…don’t give up! Try again but this time, offer a reason.

Don’t be afraid to use the word “because” to get what you want!

So…where can you use “because” to get something you really want today? Comment below!

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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