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Business Strategy, Cutting-Edge Web

16 Social Media Marketing Tools You Need to Know in 2021

Looking for the best social media marketing tools for your business? 

After all, there are so many out there to choose from. And you want something that does exactly what you need it to do without busting your budget. 

Welcome to our alphabetized and detailed list of 16 life-changing social media tools. 

You’re about to learn some key intel on features and functions that save you hours of time and frustration while helping you reach and grow your audience like never before. 

Let’s dive in!

1. Agorapulse

Whether you’re running a business or working as a freelance writer, good time management is critical to your success. 

And if a social media tool can help with that and improve your odds of finding work and building your brand, it’s got our attention.

An all-in-one social media management tool like Agorapulse gives you basic scheduling and analytics, along with the ability to run contests, quizzes and promotions. And you won’t have to spend half your day on social media.

Stay on top of social media comments from customers without leaving your Agorapulse dashboard. This tool even shows you how your social media marketing campaign compares to those of your competitors. 

Agorapulse offers a free 30-day trial (no credit card required.) Paid subscriptions start at $79 per month, billed annually, for the “Pro” level with 10 social profiles and 2 users. 

2. Animoto

Make professional-quality videos without the steep learning curve by making Animoto your go-to resource for video marketing on social media. Whether you’re looking to build an audience on YouTube, create viral video Facebook ads or you’re looking to stand out on Twitter and Instagram, Animoto can help you choose the best template to fit your campaign goals. 

Choose from a variety of different types of videos: 

  • Behind the scenes videos
  • Explainer videos
  • Product and service promotions
  • Testimonial videos
  • Tutorials

Once you choose a video template, Animoto’s simple editor makes it easy to add video clips, images, music and graphics. When you’re finished, you can share it directly to social media or download it in a form you can use later.

Free subscriptions, with Animoto branding, include all the standard features. Paid options (without Animoto branding) start at $15 a month, billed annually. 

3. Buffer

The folks at Buffer know the value of timing with social media engagement, which is why this tool allows you to connect all your social media accounts and schedule posts at the best dates and times for each platform. 

This automation tool even lets you choose how often to automate your posts — like “every day” or “weekdays.” And its follow-up function analyzes past posts to see how they performed. 

Buffer even has a browser plugin (for Chrome, Firefox or Edge), which lets you easily add shareable online content to your social media queue.

Working on your latest social media campaign? Use Buffer to create a posting schedule to ensure your content is dispersed throughout the day. It automatically shortens any links you send and integrates easily with Bit.ly. 

Basic Buffer is free with very limited options. Paid plans start at $5 a month, billed annually. 

4. BuzzSumo

BuzzSumo is a research tool that shows you how your social media content is doing and who’s sharing it. 

Use this tool to research keywords and topics of interest to your audience. You can also use it to research new content ideas, based on what’s getting the most attention. 

BuzzSumo is one of the best tools available for researching your competitors and discovering new, popular content online. It’s also ideal for finding influencers who share content related to the keywords you’re researching. 

So, not only can you learn what you need to know about how to create the best post for a given keyword, you have the advantage of knowing which influencers to contact once you publish and share it.

The free plan gives you ten free searches a month. Paid plans start at $79 per month, billed as $948 per year. 

5. Canva

Canva makes it easy, even without a background in graphic design, to create captivating images for your social media campaigns (among other things). The more eye-friendly your content, the more people are likely to share it. 

With its library of ready-made templates and both free and low-cost graphics, even the free membership allows you to create a huge variety of images and other shareables and download them in the formats you need. 

You can even use Canva to create animated graphics for your social media sharing. One click adds movement, making your content stand out and giving your audience a reason to linger a bit. 

Canva Pro membership costs $12.99 per month or $119.99 per year ($9.99/month). Try it free for 30 days. 

6. Hootsuite

Along with scheduling and analytics, Hootsuite lets you collaborate with members of your social media marketing team — assigning tasks, plotting a social media calendar, getting feedback from team members and scheduling updates.

Hootsuite tools integrate with Facebook, Twitter, Instagram and YouTube, allowing you to see all your social media mentions and comments all in one place, along with a detailed breakdown of your analytics. 

Also, if you’re using the sink-or-swim social media marketing method, Hootsuite Academy can change that. With their free online courses, you’ll learn the fundamentals of social media marketing and level up your social media management skills. 

While Hootsuite has grown popular for its free social media tools, they also have paid plans for businesses starting at $49 per month. 

7. HubSpot Social Inbox

The HubSpot Social Inbox dashboard allows you to connect all your social media inboxes, making it easier to keep up with comments and messages, so you can satisfy your customers’ need for a timely response. 

This tool also allows you to create custom streams and groups for your social media feeds, filter your interactions and stay on top of notifications and alerts. 

Curious about the ROI of your social marketing efforts? The folks at Social Inbox help you track the number of leads and customers you gain through your social media marketing efforts, showing you measurable results. 

If you’d like to take HubSpot’s Social Inbox tool for a test drive, you can get started for free (no credit card required). To see what the paid plans can do for you and your business, sign up for a free demo of one of their packages. 

8. IFTTT

IFTTT (“If This Then That”) lets you create “if-then” rules to trigger specific actions in response to something else. 

IFTTT can help you automate and streamline some of your most repetitive social media-related tasks. For example, you can set up IFTTT to add specific social media notifications to a Google doc you can review at the end of the day. 

With IFTTT, you can set up rules that make you the boss of your notifications, saving you time and maximizing your attention for the tasks that need it most. 

If you’re not sure which rules or “recipes” (i.e., applets) to create first, IFTTT helps by providing automation recommendations, drawing from the most useful applets under specific categories. 

Standard IFTTT is completely free to use. IFTTT Pro costs only $3.44 per month and includes a free trial. They also have packages for developers starting at $199 per year. 

9. Meet Edgar

Meet Edgar’s web plugin lets you connect your Facebook, Twitter, Instagram, Pinterest and LinkedIn profiles. Keep all your channels populated with posts you can easily schedule and check on using Meet Edgar’s mobile app. 

Edgar uses your posts to create a bottomless library of evergreen content. When it runs out of new posts, he reshares older ones, keeping your social presence active even when you’re working on other things. 

Meet Edgar is a female-founded business that designed a social media tool specifically for freelancers, side-hustlers and small businesses. 

Its category-based scheduling function allows you to mix different types of content to keep your audience interested. It also shortens your link URLs automatically and tracks every click. 

Get started with their free 7-day trial. If you decide to continue, their plan bills at $49 per month after the trial ends. 

10. Missinglettr

Missinglettr can save you loads of time by scraping each blog post’s content to create a year’s worth of posts for your calendar — nine individual share-worthy posts dripped out over 12 months. 

Not only does it save you the time of thinking up multiple pitches for each post, it automatically sets them up for evenly-spaced publication. It also tracks each campaign’s performance with advanced analytics. 

Missinglettr works with Facebook, Twitter, Instagram and LinkedIn. Picture your content calendars for all your social media channels automatically populated with a year’s worth of content for each blog post. 

If that sounds good, and you’re keen to learn more, register for a free webinar to learn all about the tool and what it can do for you. 

Missinglettr offers a 14-day free trial to get you started, no credit card required. Paid plans start at $15 per month, billed yearly.

11. Oktopost

The brains behind Oktopost designed a social media management tool specifically for B2B companies. 

All its tools — from curating effective content to scheduling to analytics — are designed to help you reach your B2B marketing goals. 

As a business-focused social sharing tool, Oktopost recognizes the need for a user-friendly, collaborative environment for large social media teams. 

Oktopost offers direct integrations with Feedly, HubSpot, Zapier and more, which makes it easier for you to connect your social content with services that expand your reach. 

Learn more by checking out their content library, reading case studies or attending webinars. You can also book a free demo to see what Oktopost can do for your business. Their website doesn’t list plans or prices.

12. Quuu

Quuu is similar to apps like Feedly, but it prides itself on being a better environment for writers looking to get paid for the work they post. 

When you sign up, Quuu’s Discover function asks you to pick from a pool of categories, narrowing your feed to those in alignment with your niche. 

It then sends you a daily selection of relevant, top-quality content for those categories. 

Read your Quuu-curated content wherever you are and choose the posts you want to share with your audience on social media, complete with your social handles and relevant hashtags. 

Quuu integrates easily with social media schedulers like Buffer and Hubspot, making it even easier to select and plan your posts. 

They offer a limited free option along with two paid plans: “Pro” at $5 per month and “Business” at $15.83 per month (both billed annually). 

13. Sendible

If you’re an agent (or agency) managing social media for multiple clients, Sendible was made with you in mind. 

Not only does it enable you to manage all your social media platforms in one place, but it also supports more integrations than any other social media tool. Tools like their social listening function help you prioritize quick responses to posts and comments from your audience (or those of your clients). 

Collaborate with clients and with your creative team to curate and schedule content and measure the effectiveness of any campaign on any platform. 

Keep your images looking crisp and on-brand using Sendible’s built-in editor or their integration with Canva. Wow your clients with in-depth social media reports using pre-designed templates. 

Sendible offers a free 14-day trial period. After that, paid plans start at $25 per month, billed annually. 

14. SocialBee

SocialBee is an all-in-one social media management solution for individuals and businesses wanting all the usual functions, plus a few extras, at an affordable price. 

Each of SocialBee’s three pricing plans is designed for a particular subset of professionals: 

  • “Bootstrap” for authors, coaches and solopreneurs
  • “Accelerate” for startups and small businesses
  • “Pro” for freelancers and agencies. 

Aside from helping you schedule, organize and post your social content, SocialBee also lets you set up evergreen content for regular reposting. And it has an expiration feature that lets you limit the number of reposts 

As for keeping your visuals on-brand, no need to switch tabs to create your graphics; use the Canva design features built into SocialBee’s post editor. 

Get started for free with a 14-day trial period (no credit card required). Then sign up for one of the paid plans, which start at $19 per month. 

15. Sprout Social

Sprout Social is an all-in-one social media marketing tool designed for managers — particularly those who need a way to coordinate and delegate tasks to members of their social media team. 

The full suite comes with post scheduling capabilities, detailed analytics and a social listening tool. 

Manage multiple social media profiles in the same place using the Sprout Social dashboard, which helps you build a community, start conversations and respond quickly to your audience. 

If you’re interested in learning more, Sprout Social’s Resources menu provides learning tools, case studies and featured reads. You can also sign up for a webinar or check out upcoming events

Get started with a free 30-day trial. Paid plans start at $89 per month, billed annually. 

16. Tailwind

If you’re looking for a way to manage your Pinterest and/or Instagram campaigns without the help of a marketing team, Tailwind belongs in your social media toolbox. 

Use it to pin to multiple boards and multiple days at once, using the drag-and-drop calendar that makes scheduling posts easier than ever.

This tool is perfect for visual marketers looking to build an active presence on Instagram or Pinterest (or both). 

Use Tailwind to discover new content, schedule your visual posts, monitor conversations with your audience, start new ones, amplify your brand’s reach and analyze the results of each posting. 

Use what you learn to improve your timing and share more of what your audience loves. 

Start with a “Forever Free” plan to see how you like it (no credit card required). Paid plans start at $9.99 per month, billed annually.

Which Social Media Marketing Tools Will You Try First?

Now that you’ve had a chance to look through all 16 social media marketing tools, which ones stood out for you? 

Once you know which social media tool you’re most keen to try, share your choice in the comments below. 

We’d also love to know what made you choose it. 

Love it? Hate it? Let me know...

  1. Bruno

    Anyone know something about Manycontent? I saw their website and they promise to generate complete content in an automated way. from what I saw is not GPT3. It has scheduling for Instagram, Facebook, LinkedIn and Twitter. I found it interesting, has anyone used it?

    Reply ·
    1. Shannon Goodell

      I don’t but if it actually works and creates the right content for your audience, I definitely see how it could really save a lot of time. But for campaigns — like promoting a new course — I’m not sure how specific it could get. I feel like maybe the content would be too general. Plus storytelling is so important on social and including your unique stories and experiences, so I’m not sure if it could do that. Does that make sense?

      Reply ·
  2. Mudz6

    Great article. I’m keen to get to use canva and social bee in the near future.

    Reply ·
    1. Shannon Goodell

      Thanks! Yes, definitely recommend both. I use Canva every day.

      Reply ·
  3. Achu ngwa

    I prefer Aninoto and Canva because it can help me in my community it looks practical and full of technic

    Reply ·
    1. Shannon Goodell

      Thanks for sharing, Achu! I use Canva every day, so definitely agree.

      Reply ·
    2. Debbie Wills

      Thank you this is really helpful just knowing what is available. I think I’ll try Animoto just because it looks fun and easy to use.

      Reply ·
      1. Shannon Goodell

        It is!

        Reply ·
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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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