Superhero Branding

I was at the Wisconsin Dairy State Cheese Company recently and it’s a HUGE space that’s stacked full of… you guessed it… cheeeessse! There are literally thousands of packages of cheese on the shelves. All that cheese and all those…

A bad product or business name could hurt your reputation, your marketing and your sales numbers... LOTS of entrepreneurs fumble and fail when they name their stuff so I’ve decided to step in. I’m sharing my personal, curated list of…

I’m sure you’ve heard the famous phrase, you don’t get a second chance to make a great first impression. It’s true about life… and it’s definitely true about business. A well-crafted personal brand speaks FOR you even before you say…

WARNING: I’m going kind of dark this week… we’re talking about everything from the 7 deadly sins all the channeling Darth Vader in your marketing! You might be surprised -- maybe even shocked – at what I have to say…

I wish I could tell you the best entrepreneurs -- the ones who are amazing at what they do -- will always win… but I can’t because it’s not true. The truth is that it’s not enough to compete on…

The Flatiron Building in NYC is one of the most photographed, recognizable buildings in the world but that wasn’t always the case. Back when it was built in 1902 everyone thought it looked totally bizarre. But guess what? The thing…

Most entrepreneurs I know are afraid of the spotlight. But what if I told you there’s a way to feel excited about being the face and voice of your business? In this blog post -- it’s actually more of a…

Here’s the brutal truth: nobody’s going to buy your sh*t if it’s the same as everyone else’s! You HAVE to create something meaningful and memorable if you want to attract clients, customers… and sales. Find out how to do exactly…

Sometimes it's hard to tell the difference between media and social media. Who's the real deal and who's not? So while people are looking for experts with real credibility who know what they're talking about, they're looking for something more.

I was speaking to a friend and marketing consultant Alan McKenna last week about the changes that have been rocking the online business world. He said he noticed things starting to shift around mid-2016 — right about the time he married…

The vast majority of entrepreneurs are tone deaf. They’re saying the same things in the same way as everyone else and, as a result, no one’s paying attention. Their voices are lost in the noise… like tears in rain. Simply…