Superhero Branding

If you want you to stand out from the crowd, brand positioning is crucial. Your target audience needs to know who you are, how you can help them, and what makes you different from all the competitors out there. Get…

I’ve worked with thousands of students and clients in personal branding and marketing for nearly 10 years now and here’s what I know for sure… Your gifts and skills or what you actually DO makes up about 20% of why…

In Radical Self-Expression Part 1, I talked about why being yourself in your business is something you MUST do right now. It’s the only real way to be seen and heard in today’s overcrowded marketplace where we’re bombarded with marketing…

So just about EVERYONE knows Gary Vaynerchuk (aka Gary V) and that’s no accident. He recently said he knows he’s successful when 7-year-olds stop him on the street for a selfie.  7-year-olds! That’s freakin’ scary to me but it’s also…

Things are falling apart online. At least it feels that way for a lot of people. So many marketing techniques we relied on — the stuff that worked like gangbusters — are no longer generating subscribers, sign ups and sales…

The other day a friend of mine put this question out on Facebook… “Do you think the internet is going to continue on and on and on or do you think it’s gonna go bust — sort of spontaneously combust…

So you might have heard of something called FOMO… it’s an acronym for the Fear of Missing Out. And when you’re trying to create urgency that drives someone to pull out their wallet and buy from you right NOW —…

So, what makes Cardi B, Cardi B? Depending on who you ask, it’s a question with a bunch of answers, (and, in case you’re wondering — Cardi B is a singer and rapper who has taken the world by storm).   …

I was at the Wisconsin Dairy State Cheese Company recently and it’s a HUGE space that’s stacked full of… you guessed it… cheeeessse! There are literally thousands of packages of cheese on the shelves. All that cheese and all those…

A bad product or business name could hurt your reputation, your marketing and your sales numbers... LOTS of entrepreneurs fumble and fail when they name their stuff so I’ve decided to step in. I’m sharing my personal, curated list of…

I’m sure you’ve heard the famous phrase, you don’t get a second chance to make a great first impression. It’s true about life… and it’s definitely true about business. A well-crafted personal brand speaks FOR you even before you say…

WARNING: I’m going kind of dark this week… we’re talking about everything from the 7 deadly sins all the channeling Darth Vader in your marketing! You might be surprised -- maybe even shocked – at what I have to say…