Sometimes it's hard to tell the difference between media and social media. Who's the real deal and who's not? So while people are looking for experts with real credibility who know what they're talking about, they're looking for something more.

I was speaking to a friend and marketing consultant Alan McKenna last week about the changes that have been rocking the online business world. He said he noticed things starting to shift around mid-2016 — right about the time he married…

The vast majority of entrepreneurs are tone deaf. They’re saying the same things in the same way as everyone else and, as a result, no one’s paying attention. Their voices are lost in the noise… like tears in rain. Simply…