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Personal Branding

13 Eye-Opening Twitter Statistics (+ 7 Not-So-Surprising Ones)

Looking for some interesting Twitter statistics you can use in your next article, presentation, or dinner conversation with friends?

In this simple, easy-to-read post, I’m sharing 13 Twitter statistics that’ll catch you by surprise, plus 7 “obvious” ones that’ll have you nodding your head in agreement (or shaking it in disbelief).

Let’s dive right into the first one.

13 Surprising Twitter Statistics (You Probably Didn’t Know)

1. Though Popular, Twitter is Hemorrhaging Money

In the second quarter of 2022, Twitter averaged 237.8 million daily users, up 16.6% compared to 2021.

However, on the revenue side, Twitter had a net loss of $270 million for the quarter.

2. Over 500 Million Tweets are Sent Each Day

500 million tweets are sent per day, which is around 200 billion tweets per year.

Source: Internet Live Stats

To put that into perspective, that breaks down to:

  • Over 350,000 tweets per minute
  • 6,000 tweets per second

3. The Tweets Per Second Record is 143,199

While 6,000 tweets are sent per second today, the tweets per second (TPS) record was set back in 2013.

The number?

An incredible 143,199 tweets in a single second.

Source: Twitter

It happened on August 3, 2013, when people in Japan were watching and tweeting about the movie Castle in the Sky.

4. Twitter is Only the 15th Biggest Social Media Platform in the World

As of January 2022, Twitter had 436 million monthly active users.

Source: Hootsuite

These numbers place Twitter ahead of Reddit and Quora, but behind competitors such as Facebook, Pinterest, TikTok, and YouTube.

5. Barack Obama Has the Most Twitter Followers

Barack Obama (@BarackObama), the 44th President of the United States, has more Twitter followers than anyone in the world.

With 133+ million, Obama has more followers than Elon Musk (@elonmusk), musicians Taylor Swift (@taylorswift13) and Katy Perry (@katyperry), and even Twitter’s own account (@Twitter).

6. The Biggest Influencer on Twitter Might Surprise You

Taylor Swift is the most influential person on Twitter.

Even though she has fewer followers than Obama, Musk, and others, data suggests that Swift has created the highest level of genuine Twitter engagement over time.

7. The Late Actor Chadwick Boseman Has the Most Popular Tweet

On August 28, 2020, the Twitter account for Chadwick Boseman (@chadwickboseman) announced he had passed away after a long battle with colon cancer.

A beloved actor who had starred in Black Panther, Draft Day, and 42, Boseman’s shocking tweet has the most likes and retweets in Twitter’s history.

8. Twitter Says Less Than 5% of Its Users are Fake

In its quarterly SEC filings, Twitter has long maintained that spam and bot accounts represent less than 5% of the platform’s monetizable daily active users.

However, former Twitter security chief Peiter Zatko has alleged the true number is far higher. Elon Musk, who initially agreed to purchase Twitter for $44 billion, has cited Twitter’s underreporting of its spam and bot data as justification for abandoning the deal.

In fact, Musk has claimed that more than 20% of Twitter’s accounts are fake or spam.

9. Twitter’s Most Popular Emoji Has Been Used 4 Billion Times (and Counting)

The “Face With Tears of Joy” emoji has been used over 4 billion times in tweets over the years, making it Twitter’s most popular emoji.

And the least popular? Well…

10. The LEAST Popular Emoji on Twitter is One You’ve Probably Never Used

According to Emojitracker, the “Input Symbol for Symbols” emoji is the least popular emoji on Twitter.

But don’t let the “least popular” distinction fool you.

Despite its unpopularity, the “Input Symbol for Symbols” emoji has been used in tweets over 237,000 times.

11. The Most Popular Brand on Twitter is NOT Twitter

It’s YouTube.

With over 76 million followers, YouTube (@YouTube) beats out Twitter (@Twitter), CNN (@CNN), and NASA (@NASA) for the brand with the most followers on Twitter.

12. The First Tweet From Space Was Sent in 2010

On January 22, 2010, the first live tweet from space was sent by Timothy “TJ” Creamer:

Prior to Creamer’s tweet, astronauts had to email their messages so they could be posted to Twitter on their behalf.

13. A “NFT” for the First Ever Tweet Sold for $2.9 Million

Jack Dorsey — co-founder of Twitter along with Evan Williams, Biz Stone, and Noah Glass — has the distinction of sending Twitter’s first tweet on March 21, 2006:

Fifteen years later, Dorsey created a non-fungible token (NFT) out of his tweet and sold it at auction to Sina Estavi (@sinaEstavi), the CEO of Bridge Oracle, for a whopping $2.9 million.

Now that we’ve covered 13 of the most surprising Twitter statistics, let’s look at a few not-so-surprising ones that you’ll love (or hate).

7 Seemingly Obvious Twitter Stats (That’ll Make You Go “Hmmm”)

1. A Majority of Twitter Users are Male

Approximately 56.4% of Twitter users in the world are male, compared to 43.6% who are women.

In the United States, 61.6% of Twitter users are male, compared to 38.4% who are women.

2. 62.2% of Twitter’s Users Are Under Age 35

Only 37.8% of the world’s Twitter users are 35 or older. A whopping 62.2% are under 35.

In the United States, the numbers are even more extreme. In the U.S., 42% of Twitter users are between the ages of 18 and 29.

3. The United States Has the Most Twitter Users

Per Statista, 76.9 million of Twitter’s 436 million monthly active users reside in the United States.

Japan (58.95 million) and India (23.6 million) rank second and third, respectively.

4. The Average User Spends Fewer Hours on Twitter Than on Other Social Media Apps

According to data.ai, the average Android user spends 5.1 hours on the Twitter app each month.

For comparison, Android users spend:

  • 23.7 hours per month on YouTube’s app
  • 19.6 hours per month on Facebook’s app
  • 11.2 hours per month on Instagram’s app
  • 19.6 hours per month on TikTok’s app

5. Most Twitter Users Don’t Check the Site Daily

According to Pew Research, 46% of Twitter users say they visit the site daily.

For comparison, 54% of YouTube users say they visit the site at least once per day, and 36% say they visit the site several times per day.

6. Democrats Use Twitter More Than Republicans

32% of Democrats and Democrat-leaning independents say they use Twitter, compared to only 17% of Republicans and Republican-leaning independents.

7. Most Tweets are Produced by a Small Minority of Twitter Users

In the United States, the top 25% of users (by tweet volume) produce 97% of the tweets. Conversely, the bottom 75% of Twitter users produce just 3% of the tweets.

Which of These Twitter Statistics is Your Favorite?

Was it Twitter’s net loss of $270 million?

The 500 million tweets sent per day?

The ridiculous $2.9 million spent on an NFT of the first-ever tweet?

Let me know in a comment below!

Love it? Hate it? Let me know...

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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