Video marketing is the best way to show the world who you really are. Simply adding a video to your sales page can increase sales up to 80%.
The problem is most people don’t do it because they’re scared. Who isn’t camera shy? Really.
I used to be a documentary filmmaker so I know first-hand how much that click of a button can change people — instantly transforming the most accomplished speaker into a tongue-tied teenager.
Unfortunately, there’s only one way to get over your video phobia. Just do it.
And the best way I know how is to start a video journal.
Here’s the exercise:
Practice speaking on video for at least 1 minute a day for at least 30 days. It doesn’t matter how long you talk or what you say — you don’t have to look at this video ever again or use it in any context. The point of this exercise is to break through your fear, discomfort and awkwardness by making video a habit. The more you talk to the camera, the more comfortable you’ll feel in front of the camera. So when it really counts, you’ll be able to deliver like a pro.
If you want to supercharge this exercise, have a friend interview you to get you out of your head. Tell them to throw you bizarre and random questions, so you stop thinking about what you’re going to say and start talking from who you really are.
If you still want to take it to the next level, try telling your story or speaking your message, so you can practice appearing on camera while fine-tuning your elevator speech.
I’ve shared an excerpt from my video blog here (where motivational comedian Kyle Cease grills me right out of my comfort zone and into the authentic me).
Feel free to share a link to your video below…