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Entrepreneur Mindset

Video Marketing for the Camera Shy

Photo by Raychel Mendez

Video marketing is the best way to show the world who you really are. Simply adding a video to your sales page can increase sales up to 80%.

The problem is most people don’t do it because they’re scared. Who isn’t camera shy? Really.

I used to be a documentary filmmaker so I know first-hand how much that click of a button can change people — instantly transforming the most accomplished speaker into a tongue-tied teenager.

Unfortunately, there’s only one way to get over your video phobia. Just do it.

And the best way I know how is to start a video journal.

Here’s the exercise:

Practice speaking on video for at least 1 minute a day for at least 30 days. It doesn’t matter how long you talk or what you say — you don’t have to look at this video ever again or use it in any context. The point of this exercise is to break through your fear, discomfort and awkwardness by making video a habit. The more you talk to the camera, the more comfortable you’ll feel in front of the camera. So when it really counts, you’ll be able to deliver like a pro.

If you want to supercharge this exercise, have a friend interview you to get you out of your head. Tell them to throw you bizarre and random questions, so you stop thinking about what you’re going to say and start talking from who you really are.

If you still want to take it to the next level, try telling your story or speaking your message, so you can practice appearing on camera while fine-tuning your elevator speech.

I’ve shared an excerpt from my video blog here (where motivational comedian Kyle Cease grills me right out of my comfort zone and into the authentic me).

Feel free to share a link to your video below…

Love it? Hate it? Let me know...

  1. Click Here

    hey there and thanks for your info ? I’ve definitely picked up anything new from right here. I did however expertise a few technical issues using this website, since I experienced to reload the site many times prior to I may just get it to load correctly. I had been considering if your web host is OK? Not that I’m complaining, but sluggish loading circumstances instances will often have an effect on your placement in google and could damage your high-quality rating if advertising and marketing with Adwords. Anyway I’m adding this RSS to my email and could glance out for a lot extra of your respective intriguing content. Ensure that you replace this once more very soon..

    Reply ·
    1. Marisa Murgatroyd

      Hi Guadino – Sorry for the technical challenges and thanks for the heads up. I sent out an email to my list, so perhaps too many people were trying to view the page at the same time. I will look into it and consider upgrading my hosting option. I’m glad you subscribed to the RSS, I’ll keep the content coming…

      Reply ·
  2. Karen

    Marisa, Congratulations! What courage to put yourself out there and allow us to grow with you. Go get ’em, girl!

    Reply ·
    1. Marisa Murgatroyd

      Thanks Karen… I’m trying to get over my fear and put it out there, rough around the edges and all. The only way out is through…

      Reply ·
      1. Inger Grape

        Robert Frost–one of my favorite sayings. I’m thinking it’ll be easier to record myself rather than have another do it, at which point I get way too self-conscious. Do you have any cheap but good mike or web camera that you find works well? Would I need both?

        Reply ·
        1. Marisa Murgatroyd

          Hi Inger – What kind of laptop, mobile and/or tablet do you have? Are you doing direct to camera video or a screenshare?

          Reply ·
  3. Roger Glovsky

    Nice! Thanks for the timely advice. I’ll commit to 30 days in front of the camera and working on my elevator pitch.

    You rock!

    –/j/Roger

    Reply ·
    1. Marisa Murgatroyd

      Hi Roger – I’m so stoked you’re going to do the video journal! I’ll check back with you in July to see how it went…

      Reply ·
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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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