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LYM Daily

Want to Build a Strong, Authentic Relationship with Your Audience? Don’t Hide This

Content is king.

That’s an internet marketing anthem — business coaches and online marketing experts say it all the time.

But they’re forgetting something important.

On its own, content isn’t enough.

You need to create a real connection — an authentic relationship — with your audience through your content.

The internet set information free, and your audience can find information anywhere.

They don’t need more information. They need more YOU

They need to feel connected to who YOU are.

So how can you integrate YOU into your content?

Share stories in your emails, blog posts and on social media.

Share you highs and lows.

Don’t hide the mistakes and the failures.

Ditch perfection and be who you truly are…

A flawed, beautiful, unique human being who’s perfect in their imperfection.

It’s who your audience wants and needs. It’s who they can relate to…

Because that’s who we ALL are.

I invite you to drop the mask and be YOU. Start now…

Share a story about yourself in the comments below so I can cheer you on!

So, we can celebrate your imperfect perfection!

And be sure to like us on Facebook and subscribe to our YouTube channel so you never miss an episode of Live Your Message Daily.

See you tomorrow — same time, same place — for your daily 60-second video espresso. Make it a habit!

Love it? Hate it? Let me know...

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

What's the Business You're Truly Meant to Build?

You have a purpose here on Earth that you’re supposed to fulfill. And certain people here to serve. Watch this Masterclass to discover the business you're meant to build & how to share it with the world.