Content is king.
That’s an internet marketing anthem — business coaches and online marketing experts say it all the time.
But they’re forgetting something important.
On its own, content isn’t enough.
You need to create a real connection — an authentic relationship — with your audience through your content.
The internet set information free, and your audience can find information anywhere.
They don’t need more information. They need more YOU
They need to feel connected to who YOU are.
So how can you integrate YOU into your content?
Share stories in your emails, blog posts and on social media.
Share you highs and lows.
Don’t hide the mistakes and the failures.
Ditch perfection and be who you truly are…
A flawed, beautiful, unique human being who’s perfect in their imperfection.
It’s who your audience wants and needs. It’s who they can relate to…
Because that’s who we ALL are.
I invite you to drop the mask and be YOU. Start now…
Share a story about yourself in the comments below so I can cheer you on!
So, we can celebrate your imperfect perfection!
See you tomorrow — same time, same place — for your daily 60-second video espresso. Make it a habit!