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Superhero Branding

What Is a Message & Why Does It Matter?

What is a message, really?

There are so many people saying, “I’m looking for my message. I haven’t found my message yet. I don’t really know what my message is.”

Your message is the reason why you do what you do.

Why did you get out of bed in the morning? Why do you want to go into business? Why do you care about what you care about?

When you find that message — even though it may be tricky to find — it’s so worth it because it’s the thing that motivates you every single day. That fuels you and drives you to do things that you never imagined were possible.

Because people who have messages, they’ve got a reason why they’re alive. They’ve got a reason why they’re living everyday. They’ve got a reason why they’re doing the things that they’re doing.

So my message is that: I help people become the superhero to their tribe so they can change the world from their living room.

And why does that even matter? It matters because each of us has so much potential and so much power inside of ourselves that just needs to be unlocked and when we tap into that power, when we find our message, then we become a change agent. Instead of looking to others to make the change, we look to ourselves to be that person, to be that hero we thought we were waiting for.

And a big part of what I help people do is to find the words to express what they care about, to express what’s meaningful to them, to express why they do what they do.

The reason why this is so important to me is because, for the vast majority of my life, I struggled to express what was meaningful to me. I struggled to express what I cared about.

It got so bad that in high school, I tried to learn every single word in the dictionary because I thought that if I just knew the exact, precise, right word to say, then all of a sudden it would open a space where people could understand what I was trying to say.

But it didn’t work like that. The more words that I learned, the more I actually missed the mark in terms of my communication. So, instead of really communicating, I spoke over someone’s head. I used these giant words and nobody understood me. So all the attempts that I made to connect at a greater and greater level just created more separation.

I realized that having a message and communicating what you do isn’t about finding all the right words, it’s about making that connection between you and whomever you’re talking to.

Your message is like a bridge that allows them to walk from where they are to where you are. And when you create that bridge between what you care about and who someone is, then so much transformation becomes possible.

I remember the moment when this pain of not being able to communicate really hit me like a brick. I was in Wisconsin spending the summer with my grandparents and they lived on a lake in the middle of a golf course, and I used to love reading these big, thick, Russian novels of psychological realism like Dostoevsky, War and Peace, and Anna Karenina.

That summer, I decided to make my way through everything that Dostoevsky wrote. Every day I would wake up, canoe out to the middle of this lake, and sit on an island where I had a hammock strung up. I’d read those books until may grandma called me in for lunch.

One day, my grandma called me in and she had made sandwiches and sun tea, and I started to share what I was thinking about, what I was reading. At the end of it, my grandma just kind of looked at me and said, “Marisa, I didn’t understand a word that came of out of your mouth.” A

I was like, “Wow, not even my own family understands me. Wow.”  

And that feeling of not being able to communicate and not being able to share really felt so much more painful than ever before because, if my family doesn’t understand me, who else is going to understand me?

But what I didn’t realize then is that it would take me another 20 years to really develop my gift with language, my gift with words. To realize that it wasn’t about being able to communicate as precisely as possible and find that exact right words to say what I was trying to communicate, but to really make that connection between people.

And I got to say that now that I understand what my true gift is, now that I understand my message. It’s like every single painful experience, every heartbreak, every challenge that I’ve ever had — there’s a reason for it. I was put on this earth for a reason…

And I believe there’s a reason why you’ve experienced everything that you’ve experienced — good and bad.

And the moment when you really find your message and you tune in to why you’re here, it’s like a movie when all of a sudden the clouds part and it’s like “woah!”. You’ve realized why you’re here and your entire life starts to make sense. Your challenges make sense. Your pain makes sense. And your heartbreaks make sense.

All the gifts that you’ve had and you just didn’t know what to do with, those things that you thought, “Can’t everybody do this?”

No, they can’t. Everybody can’t do what you can do. Everybody hasn’t had the experiences that you’ve had. Everybody hasn’t been able to walk in your shoes.

All of that is an incredible gift and when you find your message, you find a reason for that gift. It gives you so much more power, so much energy to wake up every single morning and do the work that you’re here to do in the world.

And it’s worth the search to find your message.

You have a message.

Every single person has a message.

It’s all about slowing down for long enough to listen in and ultimately find it. And when you do, oh my gosh, life will never be the same.

So here’s to you finding and living your message!

Interested in working with me for a full year?

My once-a-year Mentorship program has just opened its doors to new students, and I want to invite you to register your interest by completing the online application.

Your mission should you choose to accept it, is to embark on a journey that will lead you to a successful six figure (or more) business. But not just any business. We want to help you build a thriving business that’s aligned with who you are, allowing you to stand out from the crowd, build a tribe you love, and reach your first $10K month… all while making a bigger impact than you ever thought possible, gaining unstoppable momentum and confidence, and stepping into your highest potential.

Discover more about the program and watch the video here >>

Love it? Hate it? Let me know...

  1. said elkhamrichi

    un grand bonjour…..merci…..

    Reply ·
  2. Lana

    Hello, Marisa. I love your message and the way you touch my heart through your videos. It is indeed a brilliant gift. I know, I have a gift, too. But what if I have been looking and looking for so many years for my message (reading, asking, contemplating, learning) and still I don’t have a 100% clarity of it. What would you recommend? thank you.

    Reply ·
  3. karen

    The message about finding your message is great. But, what changed for you?
    What changed so that your grandmother could understand you better? What did you
    decide was your message?

    Reply ·
    1. Marisa Murgatroyd

      Hi Karen – Unfortunately finding my message did not help my grandma understand me better. 🙂

      My message: I help entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

      I help them be the most bold, colorful, vibrant expressions of who they are online. Because in this day and age, it’s the only way to cut through the noise of a billion websites and actually be seen. That’s how you become a superhero. And we do that with websites, branding, messaging and storytelling that’s authentic to you.

      Here is what changed for me in tuning into that: “You’ve realized why you’re here and your entire life starts to make sense. Your challenges make sense. Your pain makes sense. And your heartbreaks make sense.”

      Reply ·
  4. Elizabeth Haines

    Thank you! You just got me inspired to write my own blog (and maybe a video later?) on a similar topic, in my own way, of course!

    Reply ·
    1. Marisa

      You’re welcome Elizabeth! Happy blogging… 🙂

      Reply ·
  5. Len the aussie

    wow Marisa that really was a full on message. Through my lifetime there have been many an awakening after all those seminars and how to books we read and purchased as we did a Jim Rohn and read our monthly 30 books etc .Then there comes along a Marisa…..:)

    Not always ,but eventually some of us will have a near death experience and opps …. We come out the other side and think just what is the reason we are here as you say ,because we were not put on this earth to just flop about.Age changes so many things but the learning is the ride and made so much easier with someone like yourself to help push the buttons.

    Keeping the fire burning is sometimes tough, so go for it while you can. I do enjoy your messages. Thank you

    Reply ·
    1. Marisa Murgatroyd

      Thank you for the kind words Len. We’re definitely not put on the earth to “just flop about.”

      I can’t imagine the fire dimming anytime soon… 🙂

      Reply ·
  6. Will Offen

    As a child I lacked any encouragement and motivation – rather, I was made to feel inadequate! The resultant low esteem and lack of confidence are the fundamental elements of my character.

    That may sound negative – but it’s not!

    Yes, I struggled for many, many years to cover these limiting beliefs, but the benefits far outweighed the problems. It seems that my adult life has been spent in proving my worth to a dead father, and in his absence to anyone that will listen. But when I finally learned that the only person needing proof was me, things became clearer – although still not simple, as core beliefs will surface constantly and need vigilant attention if they are to be used correctly.

    However, the very limiting beliefs of that early programing, themselves became the benefits. I was invested with a challenge – and from somewhere, the tenacity to take it on, to fight against it and to continually prove myself.

    It wasn’t until I was 60 however, that my opportunity to break through appeared – after yet another crash and burn, caused by my misunderstanding of the challenge – and I was at a ‘do or die’ cross roads. My re-build took me down the real path of discovery about me and the possibilities before me, and 10 years later, I stand on the threshold of what my life is really about – helping others gain the power to learn the most vital skills of success – life skills!

    So, nine months ago I gave up my high, six figure salary and re-focused my consultancy practice to reach the wider audience offered by the internet. After a great deal of research and thinking – much of it just cloud clearing and moon howling, I know the shape of my vehicle, and the name explains what that is – The Life Skills Academy!

    My only challenge now is to control and organise all the material that I have amassed over the past 70 years – I’m a speaker not a writer, at least, I was a speaker not a writer, my additional skills conversion is well under way.

    I have never been more excited – life is incredible!

    Reply ·
    1. Marisa Murgatroyd

      What an awesome journey Will! Congrats on getting through the cloud clearing and moon howling. I know what that’s like for sure! The Life Skills Academy sounds like an awesome resource… I provide resources on organizing material effectively in my upcoming Experience Product Masterclass. You can look out for that in November. 🙂

      Reply ·
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About the Author Marisa Murgatroyd

Marisa Murgatroyd is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights, and she helps entrepreneurs create a business that is authentic and aligned with who they are, so they can be the superhero to their tribe, as well as in their own lives.

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