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Photo by Thomas Hawk

After one of my students asked me “When choosing what topics to blog about, do you consider what your peers are blogging about or what inspires you?,” I typed “what to blog about” into the Google Keyword tool and discovered that over 20 million people/month are searching for this phrase in the United States alone…

Blogging has become a part of doing business and even a part of living in the year 2013.

But so many people get hung up on what to say, so they stop before they’ve really gotten started.

There’s nothing worse than staring at a blank screen. And nothing more fulfilling than firing up your computer and having that blog post flow right out of you because you know exactly what to write about — or exactly what to say when you push record on that video camera.

In this video, I let you know the 3 key considerations for figuring out that content marketing strategy:

  1. What you want to become known for
  2. What topics relate to the products and services you’re offering
  3. What your target audience wants to know and may even be searching for.

For more on this topic, you can also check out my blog post: “The #1 Thing You Should Be Writing About: How to Develop a Content Strategy for Your Blog and Social Media.”

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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