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Cutting-Edge Web

What You Don’t Know Could Hurt You: What You Need to Know About Website Privacy Policy, Terms & Conditions, Disclaimers & More

Photo by LEEROY Agency
Photo by Martin Grohs

Photo by Martin Grohs

Ever thought about your website privacy policy? Could you be sued or held liable if there’s a privacy breach that you had nothing to do with? What about your return policies & disclaimers? Are you leaving your business wide open to be sued?

And what about copyright & trademarks? Your intellectual property is valuable and, most people leave theirs defenseless.

On Sunday, we hosted business lawyer Roger Glovsky during the marathon Your Website in a Weekend workshop and he shared some eye-opening stuff that I had no idea about.

Roger has generously agreed to allow me to share his presentation.

In the video, you’ll learn:

  • the right way to set create privacy policies, return policies, disclaimer texts, and terms & conditions pages so that you’re fully protected online
  • a way to set them up so you’re FULLY protected in the event of a dispute
  • how you SHOULD be using copyright and TMs to protect your valuable IP online
  • some free, valuable online tools to generate the best legal texts possible for your site

And for legal bonus points, check out the epic Q&A that followed Roger’s session.

He busts a bunch of myths and clears up the most common misconceptions online about copyright, trademarks, business regulations for licensed professionals (such as lawyers and psychologists), and much more.

Here’s just some of the questions Roger answers in the video:

  • What’s the right way to share testimonials in your emails and on your site to guarantee you’re on the right side of the law?
  • Why one-size-fits-all “boilerplate” legal language can leave you completely unprotected and how to customize it to your business
  • Is that little © symbol actually required at the bottom of your pages anymore and what does it really do for you?
  • The ” 3 bucket” approach to protect your secret sauce from being pirated or ripped off
  • Should you trademark your URLs?
  • Is there a way to stop someone profiting from your business name in paid Google ads?
  • Should you trademark your name worldwide? Roger’s ultra-practical answer will surprise you
  • What’s actually the difference between a copyright and a trademark? Should you do both?
  • How often does your legal language need to be updated to keep you protected?
  • Do retargeting pixels need to be mentioned on your privacy policy?
  • How should disclaimers be set up to shield you from being sued from “giving bad advice”?
  • Do you need to follow FTC Guidelines if you’re based outside of the US?
  • Roger gives some tips on finding a lawyer that has experience with internet-based companies

And before you go — Roger has put together something special for you — vetted by Roger himself, a Legal Guide to 2015’s best FREE Website Terms & Privacy Policies.

Why Not Join us for Day 3 of Your Website in a Weekend?

If you got some value from this very small taste of Website in a Weekend, why not invest in the whole program right away.

You’ll also get lifetime access to the recordings, transcripts, slides and worksheets, so you won’t out on a thing. Register for Your Webiste in a Weekend here: www.yourwebsiteinaweekend.com.

Help me prove Murray wrong…

Murray’s convinced that no one cares about learning the “legal stuff” behind protecting your website, your content & your business.

If YOU care, let me know in the comments below so I can win my bet with him. 🙂

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Love it? Hate it? Let me know...

  1. James

    I wear seatbelts.
    I also definitely care about this kind of information.
    Huge appreciation to Roger Glovsky and y’all for sharing “website-seatbelts” : )

    Reply ·
    1. Marisa Murgatroyd

      You’re welcome.

      Reply ·
  2. Barbara Clements

    Just what I needed! I am finishing up my webcourse website and terms and conditions was one of the last things on my list.

    Thank you so much!

    Reply ·
    1. Marisa Murgatroyd

      Perfect timing!

      Reply ·
  3. Sheron Chisholm

    Great Information! Since I’m in the health care field and we deal with “HIPPA” (Health Information Privacy Protection) with all of our documents I was thinking about the concept of privacy for customer identifying information. Now I’m wondering how we can encrypt customer info on our website and email.

    Reply ·
    1. Marisa Murgatroyd

      Thanks Sheron! Roger talked about similar concerns as yours in the Q&A.

      Reply ·
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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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