And what about copyright & trademarks? Your intellectual property is valuable and, most people leave theirs defenseless.
On Sunday, we hosted business lawyer Roger Glovsky during the marathon Your Website in a Weekend workshop and he shared some eye-opening stuff that I had no idea about.
Roger has generously agreed to allow me to share his presentation.
In the video, you’ll learn:
- the right way to set create privacy policies, return policies, disclaimer texts, and terms & conditions pages so that you’re fully protected online
- a way to set them up so you’re FULLY protected in the event of a dispute
- how you SHOULD be using copyright and TMs to protect your valuable IP online
- some free, valuable online tools to generate the best legal texts possible for your site
And for legal bonus points, check out the epic Q&A that followed Roger’s session.
He busts a bunch of myths and clears up the most common misconceptions online about copyright, trademarks, business regulations for licensed professionals (such as lawyers and psychologists), and much more.
Here’s just some of the questions Roger answers in the video:
- What’s the right way to share testimonials in your emails and on your site to guarantee you’re on the right side of the law?
- Why one-size-fits-all “boilerplate” legal language can leave you completely unprotected and how to customize it to your business
- Is that little © symbol actually required at the bottom of your pages anymore and what does it really do for you?
- The ” 3 bucket” approach to protect your secret sauce from being pirated or ripped off
- Should you trademark your URLs?
- Is there a way to stop someone profiting from your business name in paid Google ads?
- Should you trademark your name worldwide? Roger’s ultra-practical answer will surprise you
- What’s actually the difference between a copyright and a trademark? Should you do both?
- How often does your legal language need to be updated to keep you protected?
- How should disclaimers be set up to shield you from being sued from “giving bad advice”?
- Do you need to follow FTC Guidelines if you’re based outside of the US?
- Roger gives some tips on finding a lawyer that has experience with internet-based companies
And before you go — Roger has put together something special for you — vetted by Roger himself, a Legal Guide to 2015’s best FREE Website Terms & Privacy Policies.
Why Not Join us for Day 3 of Your Website in a Weekend?
If you got some value from this very small taste of Website in a Weekend, why not invest in the whole program right away.
You’ll also get lifetime access to the recordings, transcripts, slides and worksheets, so you won’t out on a thing. Register for Your Webiste in a Weekend here: www.yourwebsiteinaweekend.com.
Help me prove Murray wrong…
Murray’s convinced that no one cares about learning the “legal stuff” behind protecting your website, your content & your business.
If YOU care, let me know in the comments below so I can win my bet with him. 🙂