If someone calls you a “Jack of all trades”, I’m guessing you’re not going to jump up and do the happy dance!

Because what they’re really saying is that you’ve tried a bunch of different jobs or you’ve learned a bunch of skills but you don’t have much to show for it.

So nobody wants to be “Jack.”

It’s why personal growth gurus and success coaches talk about the value of getting good at just one thing.

And if you’re serious about building a strong reputation and being known as an expert in your field, you need to master that one thing.

That’s the smart thing to do, the prestigious thing to do and it’s definitely the thing people pay for.

And that was true for decades… maybe even centuries.

For hundreds of years we’ve valued expertise and mastery of just one skill… and so the “Guru” ruled.

But, is it still true today?

The Fine Art of Becoming Jack 

Here’s what’s becoming clear in just about every industry on the planet, especially since COVID-19…

Even if you have a niche, even if you’re really good at something, you need to stay fluid in an unpredictable world where speed, variety and flexibility rule. 

The truth is that being great at just a ONE thing could get you fired, forgotten or just plain obsolete.

But there’s a catch…

It’s not about just going out there and learning random skills in different industries and categories, it’s about understanding your core superpower and knowing how to apply it in many different ways. 

Basically, to futureproof (and disasterproof) your livelihood, you need to be a Jack of all trades with a twist!

What’s Your Core Superpower?

So, here’s how that works…

At Live Your Message, I talk about finding your superpower as an entrepreneur.

And if you’re my student or client you know that it’s not just about identifying your genius, it’s about discovering your core superpower, minus a specific context. 

Let me explain what this means. 

At first glance, you might think my superpower was related to messaging and marketing.

But when I remove the context (i.e. messaging and marketing) and get to the heart of what I really do, my core superpower is translating essence into form…

This means I can take the essence of someone or something — whether that’s a creative vision, an idea, an insight, a life experience or even the essence of who someone is — and create something tangible and real from it.

Often, when I first get to know many of my clients and students at  Live Your Message, they don’t have a clear business or vision yet and I can see that they’re a bundle of raw possibility and hope.

So when I’m coaching them, I tune in to the essence of who they are — this includes their gifts and skills, what they care about, the change they want to see in the world — and I help them turn all of that into a thriving business or brand.

Or even a bestselling product or kicka$$ marketing campaign 🙂

So if my current business were to disappear today (and that’s a very real possibility or even reality for many people around the world right now), I know I can build a new, different business around my superpower because my core gift of translating essence into form can be used in so many different contexts.

For instance, I could do what I do in personal development by helping people with lifestyle design.

I know I can translate essence into form by taking a creative vision and turning it into a public art installation or stage design — and I’ve done both of those things in the past 🙂

And so, I know that as the world continues to change, I can take my core superpower and use it in so many different ways. 

If the Online World Crashes and Burns… 

My very first career transition was from filmmaker to running a branding and web design agency.

But I was too scared to make that move for a long time, because I thought the only place where I could turn essence into form was through art. 

When I discovered I could use my core superpower in business and marketing, I started to see the true value of my gifts. I realized that I could do so much more than I ever imagined… I realized that I had the keys to the kingdom. And that wasn’t something unique to me… When you tune in to your superpower, you’ll get your very own keys to the kingdom. 🙂 

So these days — despite everything that’s happening in the world right now — I’m not too worried about the future because I know I can turn essence into form in so many different ways. 

And even if the online business world crashes and burns (and I’m not saying that it’s going to happen but I’m also not saying it won’t!), I know I’ll be fine because I can take my superpower and do something else. 

In an age of Influencers, TikTok and Instagram where our attention span is measured in seconds…

At a time when the world seems to be falling apart… 

And at a time when trends come and go at lightning speed, here’s what I want you to do…

Forget about the idea of focusing on a “fixed” expertise and being great at just ONE thing…

Instead, find your core superpower so you can become a “Jack of all trades with a twist”… so you can survive and ultimately thrive in an uncertain, unpredictable world that constantly shifts and changes at breakneck speed! 

Ready to really grow your business and your impact? Then, join me for the ONLY business-building event where you’ll leave with a shorter to-do list than when you arrived! 

I’ll be sharing exactly how to hone in on what to say, do and sell next in order to grow your business — with proven strategies that I’ve spent over a decade testing.

In fact, this is the ELEVENTH annual Live Your Message LIVE, and many students come back year after year — because the strategies keep working! 

We’ll spend 3 days together virtually, working on your business and YOUR unique growth blueprint. As my premium business growth and networking event, tickets routinely go for $1,000 since the information is that valuable.

But today, your ticket is just $147! Grab your seat here. 

You’ll ALSO receive your very own copy of my valuable Message to Money Pathway — your unique, highly-customized template that will guide you by the hand to your 6 or 7-figure business (regardless of where you’re starting from).

You’ll Zoom in “overwhelmed” and Zoom out with an exact roadmap for what to say, do and sell next to grow your business in 2023. Here’s the link again to grab your ticket.

 See you virtually March 3-5, 2023 🙂