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Business Strategy

Why They Buy: How to Attract Lifelong Clients and Customers Who Buy from You Again and Again

One click is all it takes to open the magical, virtual door to billions of websites, offers, products and services.

Next thing you know, you’re caught in a game of “What’s next? What’s better?”.

You have to fight the urge to click on just one more page, just one more link, just one more “play button” looking for the next, shiny new attention-grabber.

Yes, it can be exciting but it can also be totally overwhelming.

And if you’re an entrepreneur, it can be freakin’ scary.

With all those choices out there, with all that competition, all that noise, it’s hard to see how you’ll ever stand out and attract clients and customers.

And getting them to buy from you again and again?

That’s like wishing for angel wings made from unicorn tears, right

Actually, no.

You can attract your ideal clients AND get them to buy from you again and again when you understand the real reason people buy.

And it’s none of the usual suspects…

It’s not about adding to your credentials with more trainings and certifications…

It’s not about building a shiny new website, improving your marketing funnel or writing fantastic copy.

All of those things are important but if you don’t get one thing right none of that matters.

New clients and customers will turn into repeat buyers when you add this universal truth into everything you do in your business…

Every human being on the planet wants to be recognized.

We want to be understood.

We want to know that we matter.

Dale Carnegie said, “The ultimate desire of a human being is to feel important.”

I know you’re a smart cookie and I know you’re determined NOT to end up with a flash-in-the-pan business…

So, here’s your mission, should you choose to accept it…

Make SURE your clients and customers feel important and respected at all times.

Do what it takes to make them feel valued and cared for.

Make them feel seen and heard.

One great way to do this is to come up with simple ideas to surprise and delight your customers. This doesn’t have to be complicated and it doesn’t have to cost you a ton.

Here’s a quick list to get your creative juices flowing…

  • Create a “repeat customers only” online community where they get to connect with you
  • Giveaway 1:1 consultations that you livestream to your audience
  • Send fun, educational gifts via snail mail
  • Reward them with bonus trainings and masterclasses — no strings attached
  • Run contests that inspire your students, clients and customers to compete against each other for fun prizes and recognition

(You can find a full list of my favorite ways to surprise and delight customers in my post here.)

The universal truth — the “ultimate desire of feeling important” — must shine through in every touch point you have with your clients.

Make it a top priority in your business and make it part of who you ARE as an entrepreneur…

Then stand back and watch what happens…

You’ll notice a massive spike in engagement in your online and offline communities and you’ll notice your repeat customer base start to grow faster than ever before.

I guarantee it.

I learned long ago that people don’t just buy what you sell. Not really.

They don’t even buy to get results.

Now, I’m not saying you don’t need to deliver on your promises… you do.

But creating results isn’t enough to get them coming back to you. There are a ton of experts in every field who can deliver just the results.

Clients and customers keep coming back because of how you make them feel in every step of the process

As Maya Angelou famously wrote,

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

From the moment they first see your name, to the point when they click the “buy button” and all the way through the experience of working with you, whether that’s a mastermind, a 1:1 package, a group program or even a self-paced online course…

Make them feel recognized, and loved. Surprise and delight them at every turn…

And they’ll buy from you again and again and again.

So many business owners don’t bother with creating repeat customers. They keep chasing after new ones.

They try every shiny new marketing trend. Every clever new sales strategy to attract new clients.

That’s all they ever do…

And they never get to experience the satisfaction and lasting success that comes from nurturing real relationships with your clients and customers…

A relationship built on trust and loyalty.

A relationship that lasts through the inevitable ups and the downs of entrepreneurship.

Now that you know that a strong, successful business is built on how you make your clients and customers feel, what are some of the ways to make your current clients feel important, respected, loved and understood?

Share in the comments!

Love it? Hate it? Let me know...

  1. Samia

    Thank you for the nice article.You can make customers come back again & again & again when you respect their intelligence ,offer to the high quality product or service,satisfying their desire to have something special.

    Reply ·
    1. Marisa Murgatroyd

      Yes, love that too Samia! Respect their intelligence. Very important point as well. 🙂

      Reply ·
  2. Catalina

    Beautiful Write~UP !

    Reply ·
    1. Marisa Murgatroyd

      Thank you! 🙂

      Reply ·
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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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