A rose by any other name would smell as sweet… that’s from Romeo and Juliet.

Shakespeare may have been right about roses, but he’s 100% wrong when it comes to marketing your brand and image.

Brand names are far more important than you might think.

Can you imagine what would happen if instead of “Googling” we had to get online to do some “Back Rubbing?” Yuck!

Believe it or not, Google co-founders Sergey Brin and Larry Page considered naming their company “Back Rub” because the original program they built at Stanford, looked at a website’s “backlinks” to identify its importance.

You might recall that Netflix had a DVD-by-mail division called Qwickster which “quickly” died in a month.

Names create an emotional connection. They “position” your brand and your personal image in your client’s mind.

A cute name for a clothing line can attract trendy customers but probably won’t work if you’re trying to build an empire.

Imagine if Amazon switched names with Lululemon?

So, what’s your favorite brand name? Why? Leave a comment!

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