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LYM Daily

You’ll Be Recognized as an Industry Expert when You Share This…

The Star Wars franchise is reportedly worth $7.5 billion dollars.

There are many reasons why these movies are SUPER popular but here’s what I think is the true secret…

The structure behind the stories.

George Lucas used mythologist Joseph Campbell’s “Hero’s Journey” to capture Luke Skywalker’s journey from zero to hero.

The Hero’s Journey is about starting from nothing, and overcoming major obstacles to succeed.

It’s a story cycle that can be found in myths and legends that are thousands of years old.

We intuitively understand this structure but it was Campbell who created a clear framework for it.

A framework that made his name and sealed his reputation.

If you want to be recognized as a leader or expert in your industry…

Do the same.

Create a framework or step-by-step methodology around an important concept or idea.

Aim for clarity and simplicity.

It’s a powerful way to establish your reputation AND your expertise.

What’s an idea or concept — in your industry — that needs a clear framework?

Leave a comment!

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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

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