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Business Strategy

Your Hidden Story: What Parts of You Are You Leaving Out of Your Business that Would Give it the Unique Voice in the Market You Secretly Desire?


This morning I got an email from my dad — a one-paragraph missive from deepest Saudi Arabia…

Dear Marisa,

I arrived yesterday in Riyadh and will be here on a World Bank mission until Dec. 14 when I return to Costa Rica.

I haven’t seen much of the country yet, but the area around the capital is very flat and sandy. Roads are wide, straight and well paved. Women are, for the most part, very restricted as to where they can go outside the home, can not participate in groups together with men, and must wear the burka. I am staying at an Intercontinental and have not yet had any local food.
However, I expect it to be a lot like Lebanese food and good.

I will try to call you all again when I return home.




paulIt brought back a flood of memories…

Growing up, my dad travelled the world a few months each year… and I got postcards and calls from far-away places such as Uzbeckistan, Uganda and Bhutan.

He’d bring home gifts of wooden giraffes from Kenya, Nepalese happy coats and gemstones from Sri Lanka…

I used to want the cabbage patch kids and gifts my peers got instead of the bizarre “uncool” gifts my dad brought home.

But now I realize that growing up among the giant African masks, ebony sculptures and wall-sized Balinese murals left a deep imprint on my sensibility… an imprint that prepared me to become the message and brand expert that I am today.

Every night I’d climb up the green carpeted stairs to my bedroom and at the top of the staircase was a bizarre pointillist painting of tribal figures in full ritual gear. My brother and I broke all 4 legs off the iron Thai lions my dad placed on top of our speakers.

So this morning, when I got my dad’s email, I had to smile back on those decades of missives from the road.

As challenging as it was to have a father who travelled much of the year, a father who often felt inaccessible to me, I wouldn’t replace my upbringing for a more traditional childhood that had him home with me as I grew up… because it’s these experiences that made me who I am.

When reflecting on all of these experiences, it never ceases to amaze me just how much they have conspired to put me on my path, and prepared me for the life I live today.

Every. Single. One. Of. Them.

Especially the experiences I resist. The experiences that caused pain and embarrassment.

This is what my friend Jeffrey VanDyck calls your “Life PhD.”

The truth is that you are uniquely qualified to lead your business. While there are hundreds or even thousands of other entrepreneurs who may do what you do, your story and life experience powerfully and uniquely differentiates you — even in the most crowded market.

In my business storytelling program Hidden Story Power, I teach my students to create a timeline of their life. A Facebook-like timeline of all important moments, small or big. All of the moments that have contributed to making you who you are today and preparing you for your big work in the world.

As an entrepreneur, it’s critical to find, embrace, and tell your story. You hold the keys to something truly unique and all you need to do is read the clues. There’s a huge amount of peace and clarity that happens as you realize how powerful your unique experiences were in laying the road to your future. It like the clouds part and your entire life suddenly makes sense… your life is truly fascinating and your tribe is waiting for you to share it.

So tell me, how did your upbringing make you the person you are today? What clues does your past have for your future?

Love it? Hate it? Let me know...

  1. Sharon Cusack

    I actually wrote a post on FB tonight about a lesson I’ve learned in life. If I trace the reasoning back to its origin, it actually was about my dad. He was not a nice person. We can change our ending to our stories for the future to reflect a new positive life in place of the old negative one.

    Reply ·
    1. Marisa Murgatroyd

      You absolutely can write whatever ending you want to your story. Beautiful insight!

      Reply ·
  2. Virginia Reeves

    Learned about caring from Mom. She was like a ‘mother hen’ to people and animals. Also, her strength was demonstrated when my Dad left and she had 5 kids to raise. We didn’t have much but never felt poor or rejected thanks to her attitude on moving forward and not being negative. I also know she took it too personally the troubles of her kids and grandchildren and it was hard on her. While I care, I keep an emotional distance and generally refrain from getting too involved. Overall, I remember her love and support. Such a shame to lose her 14 years ago.

    Reply ·
    1. Marisa Murgatroyd

      Thank you for sharing about your mom a Virginia! Caring is a valuable lesson…

      Reply ·
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About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

What's the Business You're Truly Meant to Build?

You have a purpose here on Earth that you’re supposed to fulfill. And certain people here to serve. Watch this Masterclass to discover the business you're meant to build & how to share it with the world.